Val ues of Mul tim oda lit y Image Layering Juxtaposition Perspective Unity From Non- Discursive Rhetoric: Image and Affect in Multimodal Composition by Joddy Murray
Values of Multimodality
Aug 13, 2015
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Values of
Multimodality
Image Layering Juxtaposition Perspective UnityFrom Non-Discursive Rhetoric: Image and Affect in Multimodal
Composition by Joddy Murray
Values of
Multimodality
Image
Emotional Content
Non-discursive meaning & Typography
Not mere illustration
Fully Articulate on its own
Values of
Multimodality
Layering
Adds complexity, texture, simultaneity Creates ambiguity important to meaning-making
Values of
Multimodality
Juxtaposition
Layout & PositionCompare/ContrastConnotations build meaningCreates a dialogue
Values of
Multimodality
Juxtaposition
Builds ArgumentsHighlights Rhetorical Appeals
Values of
Multimodality
Perspective
Point-of-viewEmphasizes ContextMultiple ViewsCredibility
Values of
Multimodality
UnityProvides FocusAids InterpretationProvides “So What” the of designUnifies other values
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