Values - CFBHN · Secured $3,000 total from Englewood, Sarasota Memorial & Doctors Hospitals for the Hospital Advocacy Award. Purchased $974.30 of materials for the Physician Advocate

Values

Drug Free Sarasota Mission:

Drug Free Sarasota is a community driven coalition seeking to reduce drug use and underage drinking through prevention initiatives, educational meetings, community collaborations and youth outreach.

Drug Free Sarasota Vision:

Drug Free Sarasota is a coalition striving to increase community awareness of the dangers of drug and alcohol abuse.

Drug Free Sarasota Priorities

To reduce the occurrence of

overdose deaths due to

prescription drugs and opioids.

To reduce the occurrence of

underage drinking.

To reduce the occurrence of

substance exposed newborns.

Community Initiatives Addressing Overdose Deaths

Media Messaging

Production of (5) public service announcements.

Cable and online broadcasts throughout a (12) month calendar year.

Coalition member and community member participation in production via volunteer services through:

Provision of props

Volunteer acting

Volunteer voiceovers

Use of space for shoot locations

Grant writing in support of production.

Broadcast purchases to enhance viewership.

Media Messaging

Safe Disposal:

1,945 spots on 18+ networks

11,787 minutes viewed on digital

video

95,342 impressions on in-banner

video

Naloxone:

1, 026 spots on 18+ networks

6, 243 minutes viewed on digital

video

19,582 impressions on in-banner

video

Media Messaging

Don’t Share Medicines:

1,121 spots on 18+ networks

6,791 minutes viewed on digital

video

47, 296 impressions on in-banner

video

Don’t Let them Sleep it Off:

2, 245 spots on 18+ networks

6, 243 minutes viewed on digital

video

915 impressions on in-banner

video

Media Messaging

Introduction of Physician

Advocate Program on the

Suncoast View

10 New WTSP Interview on

Deterra

Fox 13 Interview on Deterra

Press Releases throughout the

year

Print Materials

Print Materials

Volunteer Participation

Numbers

66 66

52

9592

0

10

20

30

40

50

60

70

80

90

100

2012 2013 2014 2015 2016

Unintentional Poisonings due to Prescription Drugs

Deaths

Numbers

316

413

541

893871

0

100

200

300

400

500

600

700

800

900

1000

2013 2014 2015 2016 2017

EMS Narcan Deployments

Deployments

Community Initiatives Addressing Underage Drinking

Community Engagement

Media Messaging

Start the Conversation:

2,405 spots on 18+ networks

3, 932 minutes viewed on digital

video

184, 737 impressions on in-banner

video

Drug Free Youth:

In-school advertisement on

morning announcements

Publication in the Sarasotan

Newspaper

Youth Successes

Morgan Davie, a senior at Sarasota High

School was honored at the Sarasota

Coalition on Substance Abuse’s Shining

Star Luncheon. Morgan was the recipient

of the High School prevention award.

Youth Successes

Taryn Darley, a junior at Sarasota High

School and a Drug Free Youth Leadership

Team member , was awarded the 2018

Anne Frank Humanitarian Award. The

award honors outstanding humanitarian

efforts by high school juniors in public

and private schools in Pinellas, Pasco,

Hillsborough, Sarasota, and Manatee

Counties.

Youth Successes

The Drug Free Youth Leadership Team

Planned 2nd Annual Dodgeball Event

Initiated community outreach programs

with the Salvation Army to become

Christmas bell ringers and host a food

drive on school campus.

Continue to assist with monthly

enrollment events on school campus.

Volunteer Participation

Community Initiatives Addressing Substance Exposed

Newborns

Media Messaging

Production of (2) public service announcements.

Cable and online broadcasts throughout a month calendar year.

Coalition member and community member participation in production via volunteer services through:

Provision of props

Volunteer acting

Volunteer voiceovers

Use of space for shoot locations

Grant writing in support of production.

Broadcast purchases to enhance viewership.

Media Messaging

Prenatal Substance Abuse:

849 spots on 18+ networks

13, 158 Impressions on TV

17, 242 Impressions on Digital

Video

Prenatal Healthcare while Substance

Abusing:

TBD spots on 18+ networks

TBD minutes viewed on digital

video

TBD impressions on in-banner

video

Prenatal Substance Abuse Treatment

Prenatal Healthcare while Substance Abusing

Clean Start

Underfunded program designed

by Healthy Start Coalition of

Sarasota to educate community

members about the dangers of

unprotected sex while substance

abusing and the potential

harmful effects on the unborn

child.

DFS purchased all print

materials and

laptop/projector to sustain

initiative.

2 Training with an

approximate audience size of

15 participants per training.

15 Presentations with an

audience size of approx. 5.

Educational Events

Four County Collaborative Effort.

Educational Training Exploring the

benefits of safe prenatal

detoxification.

Informs the community on best-

practices for high-risk populations.

Opportunity for communities to

share information across counties.

Provides insightful information for

individuals providing direct

services.

Volunteer Participation

Numbers

10498

124 127

110

0

20

40

60

80

100

120

140

2013 2014 2015 2016 2017

Substance Exposed Newborn Births

Deployments

Awards/Recognition

The Sarasota Medical Alliance Foundation received

a First Place Health Education Award from the

Southern Medical Association Alliance; a 16 state-

member regional organization, for the Drug Free

Sarasota Physician Advocate Program.

Awards/Recognition

The Angel Award

competition is presented by

the Fourth District of the

American Advertising

Federation. The AAF is

the oldest national

advertising trade

association in the US and

presenter of the ADDYs

(the annual American

Advertising Awards). The

Fourth District represents

all of Florida and the

Caribbean.

Don’t Let Them Sleep It Off

Presentations/Exhibitor Tables

7/17-Continuum of Care;

approx. 60 attendees

9/17-Clergy Conference;

approx. 150 attendees

11/17-DCF Fair; approx.

100 approx. 100 attendees

1/24/18-SHS Spin Night;

approx. 300 attendees

2/18-New College Expo.;

approx. 250 attendees

3/18-Newtown Health

Fair; approx. 400 attendees

4/18-Opioid Event;

approx. 100 attendees

6/18-JFCS Presentation;

approx. 25 attendees

6/18 JFCS Presentation;

approx. 40 attendees

Funding

Obtained $38,000 in a collaborative grant through Health Resources and

Services Administration (HRSA) and the Community Health Centers of Sarasota

County to help DFS produce and air (4) public service announcements.

Secured $3,000 total from Englewood, Sarasota Memorial & Doctors

Hospitals for the Hospital Advocacy Award.

Purchased $974.30 of materials for the Physician Advocate Award Program

for (10) physicians

Purchased $2,300 worth of media buys to air Drug Free Sarasota Safe

Disposal public service announcements.

Secured $1,700 to purchase DFS Save a Life brochures for the Clergy

Conference and subsequent Community Conference to address opioids.