ValueFirst – A Leading MVNO for Data Services

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ValueFirst – A Leading MVNO for Data Services

Adding Value to Enterprises

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CONFIDENTIAL 2

Agenda

ValueFirst IntroductionMobility Solutions – An OverviewHow does ValueFirst help customers?ValueFirst Products & Services OfferingKey Business Processes Mobile enabledAdding Value to Enterprises

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What is common between India’s largest

B2C portal www.ebay.in B2B portal www.metaljunction.comIT hardware company www.hp.com IT software company www.tcs.com Private general insurance company www.icicilombard.com Radio channel www.myradiocity.com Direct marketing company www.jwt.com Tyres company www.apollotyres.comEducational services www.imsindia.com Private life insurance company www.allianzbajaj.com Mutual funds company www.hdfcfund.com Stock Broker www.bonanzaportfolio.com Pharmaceutical company www.lilly.com FMCG company www.pepsi.com Aluminium manufacturing www.balcoindia.com Speciality and agri-chemicals www.dupont.com Paints and chemicals company www.ici.com Domestic call centre company www.spancotelesys.com Private direct-to-home service provider www.dishtv.comLogistics and courier company www.dtdc.com

All are ValueFirst customers

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ValueFirst Introduction

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India’s leading Virtual Mobile Network Operator for Data Services Operations in Germany, India, UK and US In India: Offices in Gurgaon, Bangalore, Mumbai, Kolkata Network of over 35 partners across multiple states

ValueFirst Introduction

Over 300 enterprise customers

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Mobility Solutions – An Overview Increasingly enterprises are looking for access to

company’s back office data and information to a wide range of communication devices in real time, any where.

Mobility provides real-time access to messaging such as email, calendar, contacts, tasks and other databases.

Enterprise uptake of mobile applications is set for phenomenal growth. By 2006, Gartner anticipates that more than 65 percent of enterprises will have experience with wireless applications and use wireless connectivity for one or more user groups.

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High Quality Service: Provider of Carrier-Class Value Added Services

Product Driven: Advanced client applications Future-proof and Configurable Products: Inbuilt

update manager Cost-effective: Most cost effective solution in the

industry Operator Redundancy: Redundancy of operators in

India and overseas leading to a very high quality of service

Least Time to Market: Deployment typically is done in a day

Scalable Architecture: Highly scalable architecture Secure Transactions: 128-bit encrypted data via SSL Practical Solution: Multi-user and multi-location

deployment with central administration

How does ValueFirst help customers?

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How does ValueFirst help customers?

Bridge the gap: address customer need of service (they do not need software or gateway)

Provide end-to-end user experience: database to mobile and back

Innovate: New products every 4-5 months National footprint: 4 offices and 35 channel partners Global best practices: ValueFirst shares global best

practices acquired by customer interaction in Europe Intelligent Plug-ins: e.g. SAP connector Provide across-the-board offering: Products for

Corporates, Large Enterprises, SMEs, SOHO and HNIs Forge smart partnerships: Software companies,

System Integrators, Mobile Operators

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Mobile Terminating (MT) – Send a message to a list of numbers (Broadcast/Targeted) [Push]Mobile Originating (MO) – Invite the audience to send a message (Short code/Long code) [Pull] MT-MO [Push – Pull]MO-MT [Pull – Push]

Mobile Data Services – Types

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PUSH Services allow the deployment of various applications such as:

Information Services (loyalty card members, delivery confirmation etc.)

Real-time notifications and alerts (banking, finance and stock alerts, travel, sporting results)

Direct Marketing offerings (promotions, new product announcement, events & shows, m-coupons)

Games (quiz, live games) Ring tones, Logo downloads

Mobile Data Services – PUSH

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Mobile users “pull” or request information by sending an SMS from their mobile phones to a service number linked to the service of the content provider.

Typical service examples are dedicated requests, voting or quiz applications. The consumer can register his interest for a catalogue e.g. Asian paints – text ‘PAINT’ to 8888.

Mobile Data Services – PULL

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The service is initiated by a Push SMS from the application to the mobile user prompting the user to reply via SMS.

Typical service examples are inviting the consumer to participate in an interactive event. A marketing campaign inviting the consumer in a voting exercise with an offer to win a free holiday to Singapore.

Mobile Data Services – PUSH-PULL

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A mobile user can send a SMS service request - SMS MO - from his handset to a special service number. The service number is directly associated with a particular mobile application, which is built by combining Pull and Push services. ITC Wills lifestyle loyalty card members can send a text to a predefined number and get details of their loyalty points.

Mobile Data Services – PULL-PUSH

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ValueFirst Products & Services Offering

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ValueFirst Products and Services Offering

1. VelocityPlus – automated, scheduled, manual – incoming/outgoing (via Internet)

2. Velocity - automated, scheduled, manual – outgoing3. Speed - manual – outgoing 4. Swift – automated, scheduled and manual –

incoming/outgoing (SIM)5. AirMail – email to SMS6. Pace – APIs for software product companies7. Momentum – for advertising/media companies8. ZIP – for incoming only

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Technical Architecture – High level

WWW/INTERNET/VPN

Connection Protocols:SMPPHTTPCIMDUCP

SpeedVelocity

PACE Platform

SMS-C

SMS-C

SMS-C

CellPhone

Recipient

User

Integration with the backend Systems

WWW/INTERNET/VPN

XML/HTTP XML/HTTPs

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CONFIDENTIAL 17

Server Management – User Perspective

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Speed VelocityB2B

CustomersOther Client Applications

SMS Resellers

Internet Cloud- Optionally VPN

Accounting, Access and Credit Limit Control

Filtering Least Cost Routing

Store and Forwarding, Throughput Management, Generating Billing CDRs

XML/HTTP Interface

Text/HTTP Interface

SMPP/HTTP

Interface

UCP Interface

Admin & Maintenance via HTML/SSH login

Registration Server

Payment Gateway

Server Management – Technical Overview

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Key Business Processes - Mobile enabled

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Mobile enabling processes – Internal / External

New product launches can be targeted to the select audience with minimal cost – with opt-in

Sales team can be updated on new schemes and products while they are on the field.

ABC

Please check out the updated version of our products at www.abc.com/products.

Key Businesses Processes

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Key Businesses Processes

AB INR 35030/-

Customer’s Platform

ValueFirst Server

Two-way Interaction

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Mobile enabling processes – Internal / External

Sales managers, Agents, Advisors or territory managers can be asked to send sales data via SMS to the central server – leading to stronger MIS.

Integration with workflow applications can lead to process failures being escalated as soon as they happen e.g cheque bouncing to be informed to the issuer or to sales person responsible on a real time basis.

ABC

Your ICICI Bank cheque no. 1210232, INR 210/- dated 07/01/05is cleared.

Key Businesses Processes

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Marketing and Advertising

SMS based one-way and two-way campaigns

SMS based campaigns to be used within a fixed user group

Customer interaction via SMS

Customer feedback to be received using SMS

Customers to get details on their account by sending SMS

Please send a blank reply via SMS to know more about our products & schemes

Key Businesses Processes

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Customer Service Process – External Customer is alerted over mobile about pending payment. Customer is alerted over mobile about the receipt of his

due payment. Can be easily integrated with CRM solution leading to

higher customer interaction and real time alerts to customers or customer services personnel.

CRM Personalised notification/ reminders to customers

Relevant Information to concerned staff

Key Businesses Processes

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FOR MORE INFORMATION Please contact us at: INDIA ValueFirst Messaging Pvt. Ltd.C-071 B DLF Supermart I DLF City Phase IVGurgaon, Haryana India 122 002

Phone: +91 124 404 2537/8 Fax: +91 124 404 2539

E-Mail: [email protected]: www. vfirst.com

©2004 ValueFirst Messaging Pvt. Ltd. All rights reserved. No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system or translated into any language in any form by means without the written permission of ValueFirst Messaging Pvt. Ltd.