Value proposition design Frieda Brioschi / Emma Tracanella [email protected] / [email protected] IED, 14 Mar 2017 Lesson 3/2017
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Value proposition design
Frieda Brioschi / Emma Tracanella [email protected] / [email protected]
IED, 14 Mar 2017Lesson 3/2017
3. Value proposition design
Course program
1. Start-ups
2. Business Model & Canvas
3. Value proposition design
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3. Value proposition design
Business Model Canvas
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3. Value proposition design
The Business Model CanvasDuring last lesson we discussed what is a business model and how fulfill a business model canvas, looking into each part:
• Value proposition
• Customer segments
• Channels
• Customer relationship
• Revenue streams
• Key resources
• Key partner
• Key activities
• Cost structure
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3. Value proposition design
Value proposition design
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3. Value proposition design7 https://www.flickr.com/photos/osterwalder/7888051104/
3. Value proposition design8 http://liftinteractive.com/studio/strategy-consulting/value-proposition-design/
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https://www.flickr.com/photos/osterwalder/7917587562/
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https://www.flickr.com/photos/osterwalder/7887898256/
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3. Value proposition design11http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png
3. Value proposition design12http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png
3. Value proposition design13http://designstrategyzer.com/design-strategy/
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3. Value proposition design
Value proposition canvas examples
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3. Value proposition design16http://en.wikipedia.org/wiki/Business_Model_Canvas https://dpi662burns2016.wordpress.com/2016/02/24/reflections-on-my-customer-profile-template/
3. Value proposition design
airbnb
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http://www.slideshare.net/adrianholzer37/value-proposition-design
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https://issuu.com/strategyzer/docs/vpd_preview/68
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https://anaslearninglab.com/2015/10/25/playground-the-business-model-canvas-and-the-value-proposition-canvas/
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https://strategyzer.com/
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2003
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2003 - Consumer to Consumer
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2006
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2006 - Small Business to Consumer
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2008
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2008 - Big Business to Consumer
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2008 - Big Business to Consumer
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3. Value proposition design
Value proposition templates
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Messaging & Positioning
31 https://www.template.net/design-templates/psd/value-proposition-template/
3. Value proposition design
Essential levels
32 https://www.template.net/design-templates/psd/value-proposition-template/
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