Value Focused Brainstorming

Value Focused Brainstorming(aka meetings really suck)

Max FarrellChief Hustler at WorkHoundFounder at Create Reason

Max FarrellCo-Founder of WorkHound

StartupsIntrapreneurship

Trucking

CreateReason.com @CreateReason

Take Action

Generate Ideas

Filter Them


My goal today: Save hours of your life.


The value of ideas = $0

The cost to kill ideas = $0


Ideas need: •oxygen•an open mind•to be picked / poked•to be held in different minds


You all need: Post-itsSharpie / PensLarge poster boardOpen minds


Form into small teams


Find the champion of the group


Know our “north star”


Know our “north star”

“Where are we going to eat as a group in Des Moines?”


Ready?


Step 1 2 minutes •9 ideas written down•1 idea per Post-It



Step 2 4 minutes•Each person pick their top 3 ideas•Share the 3 ideas with the group•Champion gathers them for all to see


Step 3 3 minutes•Group identifies top 5 ideas together



Easy

Hard

Impact

32

1Step 43 minutesPrioritize


Step 5 4 minutesPick the top idea•Who will push it forward?•Do they have the resources to win?•What is the 1 action item for them?

@CreateReasonCreateReason.com

Success!


Why do we do this?•Give everyone a voice•Time box our efforts•Get to the core of next steps•Take action!

How can you use this?-CrisisEx. Someone famous said something negative about our company on Twitter, we need to determine how to respond

-Create a marketing campaignEx. We should try one new initiative this week

-Strategies to delight customersEx. Find one new way to quickly delight existing customers


It’s fast.It’s all about execution. You can do it.


Take Action

Generate Ideas

Filter Them


Thank you!


Contact:

[email protected]

@MaxOnTheTrack


Value Focused Brainstorming

Marketing