Value Chain_SJFP (1).pptx

Slide 1

About us

FarmHarvest was germinated in year 2011 with an aspiration to create a high standard of living for farmers and to provide high quality fresh sweet corn to discerning food lovers.

Objective : The core philosophy of the company is to provide healthy and nutritional farm products, both fresh & processed, by developing entrepreneurs and closely working with farming community by providing them updated technologies.

Vision : Sri Jayashree Food Products TeamMr. KMS RajeshKumar

He is passionate about growing the agriculture sector in India by empowering the farmer/agriculturist via latest techniques and processes and delivering high quality and healthy produce to the end consumer. He has attended a Management course on Agri-Business in Cornell University & he is the recipient of the 2012 Kleckner Trade and Technology Advancement Award. Mrs.Rajeswari :

She is the power which transforms RajeshKumars dreams into reality. She started her career as an HR Manager and groomed young bloods in the organization into aspiring dynamic personalities. Gradually she molded Men, Machines & Methods, which in turn made everyone march towards our Vision Mr.Babu Rajagopalan (Advisory Body) A first generation entrepreneur who started a proprietary SAP Business consulting firm called "Entegrate Solutions" in 2001. Later, he founded Enteg Infotech, a SAP Services Company. Starting off with a limited number of offerings, he steered and nurtured the company to be a 400 person strong consulting and delivery organization providing cutting edge SAP solutions across several dimensions.

Sri Jayashree Food Products Issues / SolutionsFarming: Backend is always an issue area to many agro companies . With direct contact with the farmers and educating them with skilled techniques in farming, harvesting etc., SJFP has a very strong farm base.

Processing : Fresh sweetcorn has shelf life of 2 to 3 days. With latest technologies it has been extended upto an year.

Marketing: In front-end, educating customers about sweetcorn is used to be a tough task. In order to over come that, we had set up vending kiosks to make the products available to end-customers, But now this set-up itself has became a business model.

Sri Jayashree Food Products TechnologyConcept / Product / Technology OverviewSJFP is principally engaged in farming, processing and retailing of sweet corn SJFP works with more than 1,500 small farmers providing immense opportunities and easy access to benefit from better technology, higher yields and increased source of income and comfortable livelihood. SJFP has the state of the art Manufacturing facility, where in the fresh produce are processed in a clean and hygienic temperature controlled environment SJFP works holistically with the farmers from distributing Seeds to harvesting Corn, so that the Fresh produce is procured with no intermediaries to make the farmers benefited the most.

Sri Jayashree Food Products Concept

Sri Jayashree Food Products Business ModelSJFP takes end to end responsibility from growing corn to reaching consumers home, primarily focused on backward integration SJFP works with many farmers who in turn is constantly benefitted by the sharing of best practices and latest advancement in the farming activities SJFP procures from the farmers, at a cost and process it in their manufacturing facility SJFP has Vending Kiosks Set up to develop small entrepreneurs other than traditional business model which has supply chain through Stockist, Distributors, Retailers . The common thread in the entire Business model is to uplift the Farmers standard of living

Sri Jayashree Food Products Current tractionA few years back, American Sweet Corn was something that was considered rare and exotic. SJFP have ensured to take it to the consumers, a bagful of Sweet corn variables, apart from the regular fresh corn We have ensured that the Farmers take three or four crops in a year in such a way that they constantly supply Sweet Corn round the year; We have a network of around 1500 farmers and is growing

KMS Rajesh , winner of Kleckner Trade and Technology Advancement Award.

Sri Jayashree Food Products CompetitionWho are you currently or in future likely to compete against and what is your plan to win this battle

Competition exists through couple of unorganized local players. The main threat may be in the form of Multinational companies ,who maintains their strong positions, supported by a long-established presence, high quality product offerings and an extensive promotional and distributional reach SJFP is strategically positioned to grow to new heights, primarily driven by

Huge land bank to procure Corn and the land bank is increasingClosely work with farmers at every stage of the produce to ensure best quality is procured at right priceThe procurement price volatility is arrested, hence the consumers are offered the standard price Developing products catering to regional tastes and ramping up the distribution in small towns through direct sales forces and sub-stockists

Sri Jayashree Food Products End of Presentation