International Management Institute Kolkata 1 Ashok Leyland August 31 2015 Prepared by: Sayantan Mukherjee Bikash Majumdar Sheersh Srivastava Vivek Murarka Submitted to: Prof. Surendra Poddar, Faculty, IMI K Disclaimer: The information, analysis and estimates contained herein are based on our assessment and have been obtained from sources believed to be reliable. This document is meant for the use of the intended recipient only. This document, at best, represents our opinion and is meant for general information only. The authors shall not in any way be responsible for the contents stated herein. This document is not to be considered as an offer to sell, or a solicitation to buy any securities. PGDM (2014-16)
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International Management Institute Kolkata 1
Ashok Leyland
August 31
2015 Prepared by:
Sayantan Mukherjee Bikash Majumdar Sheersh Srivastava Vivek Murarka Submitted to: Prof. Surendra Poddar, Faculty, IMI K Disclaimer: The information, analysis and estimates contained herein are based on our assessment and have been obtained from sources believed to be reliable. This document is meant for the use of the intended recipient only. This document, at best, represents our opinion and is meant for general information only. The authors shall not in any way be responsible for the contents stated herein. This document is not to be considered as an offer to sell, or a solicitation to buy any securities.
PGDM (2014-16)
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EXECUTIVE SUMMARY
Demographically and economically, India’s automotive industry is well-positioned for growth, servicing both domestic demand and, increasingly, export opportunities. A predicted increase in India’s working-age population is likely to help stimulate the burgeoning market for private vehicles. Rising prosperity, easier access to finance and increasing affordability is expected to see four-wheelers gaining volumes, although two wheelers will remain the primary choice for the majority of purchasers, buoyed by greater appetite from rural areas, the youth market and women. Domestically, some consolidation or alliances might be expected, driven by the need for access to better technology, manufacturing facilities, service and distribution networks. The components sector is in a strong position to cash-in on India’s cost-effectiveness, profitability and globally-recognized engineering capabilities. As the benefits of collaborations become more apparent, super-specialists may emerge in which the automobile is treated as a system, with each specialist focusing on a sub-system, akin to the IT industry. Though this approach is radical, it could prove an important step in reducing complexity and investment requirements, while promoting standardization and meeting customer demands. Manufacturers are already planning for the future: early advocates of technological and distribution alliances have yielded generally positive results, enabling domestic OEMs to access global technology and experience, and permitting them to grow their ranges with fewer financial risks.
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Indian Auto Sector
India is home to a vibrant automobile of more than 40 million vehicles. It has been one of the few worldwide which saw growing passenger car sales during the recession of the past two years. In fact, in 2009-10 it has recorded its highest volumes ever. It is believed this upward trend will be sustained in the foreseeable future due to a strong domestic market and increased thrust on exports. The Indian economy has grown at an average rate of around 9 percent over the past five years and is expected to continue this growth in the medium term. This is predicted to drive an increase in the percentage of the Indian population able to afford vehicles. India’s car per capita ratio (expressed in cars per 1,000 population) is currently among the lowest in the world’s top 10 auto markets. The twin phenomena of low car penetration and rising incomes, when combined with increasing affordability of cars, are expected to contribute to an increase in India’s automobile demand.
Indian auto Industry: Among the top 10 in World
Two Wheelers 2nd
Small Cars 3rd
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Commercial Vehicles 5th
Automobile Industry – A Global Hub
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• 15 manufacturers of passenger cars and multi-utility vehicles,
• 9 manufacturers of commercial vehicles, • 16 manufacturers two/ three wheelers, • 14 manufacturers tractors, • 5 manufacturers of engines.
Growth Forecasts for Indian Auto Industry
• The Passenger Vehicle market of India will even cross Japan by se 5 million Vehicles by 2017-18.
• India’s share in global auto exports may also triple by 2016. • India’s passenger vehicle production projections :
Three Wheelers 173,214 269,968 361,753 303,088 353,392 407,957
Two Wheelers 1,140,058 1,531,619 1,975,111 1,956,378 2,084,000 2,457,597
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
AUTOMOBILE EXPORTS TRENDS
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Export performance of the Indian Automobile Industry has also exhibited steady growth for the period 2004-2005 to 2014-2015.
Exports of commercial vehicles and three wheelers have declined the exports during the period 2012-2013. The Government has decided to implement the National Automobile Testing and Research and Development infrastructure project to improve the export potential.
Category-wise sales of automobiles in India (No. of Vehicles)
Type of Vehicle 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
It Depicts that overall sales of automobile has been increased. The sale of passenger vehicle has been increased 1,061,572 vehicles to 2,503,685 vehicles for the year 2005-2006 to 2014-2015.
There is an enormous sale of passenger vehicle and two wheelers in the said period. The sale of passenger vehicles almost increased from the year 2005-2006 to 2014-2015.
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Category-Wise Production of Automobiles in India (No. of Vehicles)
Three Wheelers 619,194 799,553 879,289 839,748 830,108 949,021
Two Wheelers 10,512,903 13,349,349 15,427,532 15,744,156 16,883,049 18,499,970
Grand Total 14,057,064 17,892,409 20,382,026 20,647,611 21,500,165 23,366,246
During 2009-2010 14,057,064vehicles were produced in the automobile industry. The production has increased almost 23,366,246 vehicles. In recent years India had an upgrade market potential for automobiles due to a rise in demand. As a result there is an increased production to tap the growing demand both at home and in the foreign markets.
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There is an enormous production of passenger vehicle and two wheeler in the said period. The production of passenger vehicles almost increased from the year 2009 - 2010 to 2014 2015. Overall, the production of automobile industry has increased quite significantly during this period.
Three Wheelers 619,194 799,553 879,289 839,748 830,108 949,021
Two Wheelers 10,512,903 13,349,349 15,427,532 15,744,156 16,883,049 18,499,970
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
PRODUCTION TREND
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Automobile Manufacturers
11
Ashok Leyland
Force Motors
8 VE-CVs Eicher
7
7
7
Ashok Leyland
Swaraj Mazda
JCBL
Hindustan Motors Ashok Leyland Ashok Leyland
Force Motors
Premier Automobiles Force Motors Force Motors Hindustan Motors Hindustan Motors
Tata Motors Hindustan Motors Hindustan Motors Premier Automobiles Premier Automobiles
M&M Premier Automobiles Premier Automobiles Tata Motors Tata Motors
2 General Motors India Tata Motors Tata Motors M&M M&M
Standard M&M M&M
Standard Maruti Suzuki India
1 Fiat India
General Motors India
Fiat India
Standard Standard
Sipani
Sipani
Fiat India
1900 1920 1940 1950 1960 1970 1980
API Royal Enfield Ideal Java LML India Kinetic Motor Company
1 Bajaj Auto Mopeds Indias Ideal Java LML India
API TVS Suzuki Mopeds Indias Ideal Java
Escorts Group
TVS Suzuki
Mopeds India
3
Royal Enfield
Escorts Group
Hero Honda Motors
Bajaj Auto Royal Enfield TVS Suzuki
API Bajaj Auto Escorts Group
API
Royal Enfield
7
Bajaj Auto
Atul Auto
API
Scooters India
10 Atul Auto
Scooters India
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Domestic Vehicle Volumes (Annual) vs. Year-on-Year Growth Rates
The Indian automobile industry has seen interesting dynamics in recent
times with the effect of the global downturn, followed by recovery in
domestic demand. The future of the industry in the medium term
based on current trends, is analyzed here along two broad themes in
the global automobile industry.
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Growth Factors
Fuel economy and demand for greater fuel efficiency is a major
factor that affects consumer decision.
Increased affordability, heightened demand in the small car
segment and the surging income of the Indian population
The Government technology modernization fund is concentrating
on establishing India as an auto-manufacturing hub.
Availability of inexpensive skilled workers.
Market segmentation and product innovation.
Industry is perusing to elevate sales by knocking on doors of
women, youth, rural and luxury segments.
Growth in India’s emerging and middle class segments.
Growth Drivers
• Passenger vehicle are to increase at a CAGR of 16% between
2013-20.
• Two Wheelers & three wheelers are projected to expand at a
CAGR of 9% between 2013-20.
• A growing working population & an expanding middle class are
expected to remain key demand drivers. GDP per capita has
grown from USD 1432.25 in 2010 to USD 1500.76 in 2012, & is
expected to reach USD 1869.34 by 2018.
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• India has the world’s 12th largest number of high net worth
individuals, with a growth of 20.8%, the highest among the top 12
countries.
• Increase disposable incomes in the rural agri-sector.
• The presence of a large pool of skilled & semi-skilled workers& a
strong educational system.
• A large number of products are available to consumers across
various segments. With the entry of a number of foreign players &
reduced overall product lifecycle, quicker product launches have
become the order of the day.
• The availability of a variety of vehicle models meet diverse needs
& preferences.
• Easy finance schemes, owing to which the finance industry has
grown at the rate of 13% between 2008-13. Car finance
penetration has increased from 68% to 70% between 2008-10 &
between 70% to 72% in 2014-15.
• Favourable government polieces like lower excise duties
automotive mission plans, the constitution of NATRiP etc.
Risk
The regulatory regime in India increased reporting requirements
making it easier to uncover travel products, and hence product
recalls.
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Demand is linked to economic growth and rise in income levels.
Per Capita penetration is around 9 cars per 1000 people.
Many foreign players have entered the Indian market especially in
passenger cars segment.
The industry performance is highly affected by increase is loan
rates.
Supply bottlenecks offer a major hurdle in path of growth.
Fuel price hike has direct impact on the sale margin of the
industry.
India is home to around 1.2 billion people and the standard of living is increasing day by day. This is in response to the increase in the disposable income of the citizens and improved financial structure in the industry.
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As there is a stabilized Central government in power which pitches for sustainable growth than anything else, it is only fair to fancy the chances of the automobile industry in India. The transportation infrastructure has got a big boost from the government which has further brighten the prospects of the industry.
Most of the companies in India has managed to create economies of scale in their production line, thus reducing the overall cost and increasing their bottom line. The margins have improved significantly over the years in midst of intense competition. This is the most exciting period of this industry and something very commendable.
India has pioneered the production of small cars / hatchbacks, both in terms of cost of production and technology involved. Indian companies are no more dependent on foreign companies for capital and most importantly technological know-how. Indian government is stressing on retaining knowledge and talent in India and thus prevent brain drain. This way the companies have the best of talents to their exposure, some of the benefit could be passed to the customers in terms of quality product and cost advantage.
SWOT
STRENGTH
Investment by foreign car manufacturers
Increase in the export level
Low cost and cheap labor
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Rise in the working and middle class income
Expert skills in producing small cars- good for environment
Large pool of skilled, educated potential employees
OPPORTUNITIES
Growing population in the country
Focus from the govt. in developing the road infrastructure
Rising living standards
Increase in income level
Rising rural demand
The car is a status symbol
Women drivers have increased
Finance system available for buying cars
WEAKNESS
Low quality compared to other automotive countries
High interest rate and overhead level
Production cost is generally higher than some other Asian countries
like China
Low investment in R&D area
Local demand is still towards low cost vehicles
THREATS
Lack of technologies for Indian companies
Increase in the import tariff and the technology cost
Increased congestion in the urban areas
Industry is highly driven by macro-economic variables
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Cut throat competition
High interest rates
PORTER’S 5 Forces
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Ashok Leyland
About Company
2nd largest commercial vehicle manufacturer in India, 4th largest
manufacturer of buses in the world and 16th largest manufacturer
of trucks globally.
Ashok Leyland also makes spare parts and engines for industrial
and marine applications.
The company claims to carry more than 60 million passengers a
day, more people than the entire Indian rail network.
With a joint venture with Nissan Motors of Japan the company
made its presence in the Light Commercial Vehicle (LCV) segment
(<7.5 tons).
Price: Rs. 92.30 Recommendation: Not to Buy
Target Price: Rs. 73
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In the journey towards global standards of quality, Ashok Leyland
reached a major milestone in 1993 when it became the first in
India's automobile history to obtain the ISO 9002 certification.
In 2006, Ashok Leyland became the first automobile company in
India to receive the TS16949 Corporate Certification.
Hinduja Group flagship company Ashok Leyland has been awarded
the first overseas order worth $6 million for its vestibule buses
from Bangladesh Road Transport Corporation (BRTC).
Recent price-Rs.92.15 Source-Money Control
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DCF VALUATION
Discounted cash flow (DCF) analysis is a method of valuing a project,
company, or asset using the concepts of the time value of money. All
future cash flows are estimated and discounted by using cost of capital
to give their present values (PVs). The sum of all future cash flows, both
incoming and outgoing, is the net present value (NPV), which is taken
as the value or price of the cash flows. Cost of Equity
Ashok Leyland is having a beta of 0.8 with a Risk Premium of 5.50%. The
Risk free rate is 7.80%. Hence cost of equity is calculated to be 12.20%
for the current year. We believe free cash flow to equity (FCFE) is the
best way to capture value as the company’s capital structure is quite
ROCE of Ashok Leyland is low with respect to its peer group.
So, by looking at the E/V and EBIT ratios, we get an idea that the stock
could be overvalued as it has both the ratios lower than the industry
average and most of its peers.
-100
1020304050607080
ROCE
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
-40.00
-20.00
0.00
20.00
40.00
60.00
80.00
100.00
120.00
EV/EBIT
2015 2014 2013 2012 2011 2010
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FINANCIAL INSIGHTS
Operating Profit gives an indication of the current operational profitability of the business and allows a comparison of profitability between different companies after removing out expenses that can obscure how the company is really performing. Interest cost depends on the management's choice of financing, tax can vary widely depending on acquisitions and losses in prior years, and depreciation and amortization policies may differ from company to company.
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EBITDA is an acronym for Earnings Before Interest, Taxes, Depreciation, and Amortization. PBT stands for Profit Before Tax, and PAT stands for Profit After Tax. The graph visually shows how the net profit of the company stand reduced due to the impact of Interest, Depreciation, and Tax.
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It can be seen Ashok Leyland Net Sales is increasing moderately.
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Total Assets is the sum of all assets, current and fixed. The asset
turnover ratio measures the ability of a company to use its assets to
efficiently generate sales. The higher the ratio indicates that the
company is utilizing all its assets efficiently to generate sales.
Companies with low profit margins tend to have high asset turnover.
Future Perspectives
Automobile industry expert predicts that by 2050 every 6th car in
the world will be for Indians.
India's light vehicle market will grow to 5.4 million units by 2020,
close to doubling in a little more than five years
India have already taken over Germany and Japan in sales volume
and by 2020, is expected to take over other major European and
Asian markets.
It is said that for every Re. 1 spent, the auto sector returns Rs. 3.04
to the Indian economy.
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CONCLUSION
From the relative valuation we came to understand that the share of Ashok Leyland is relatively overvalued with respect to its peers and the industry. So our opinion would be a Not to BUY on Ashok Leyland.
The Indian Automotive Industry is expected to be among the top three globally sometime after 2020; it is expected to provide significant opportunities to industry participants, provided they are able to manage the challenges this industry poses. While India provides unique opportunities to industry participants, it calls for a tailored approach to doing business here. Companies will have to adapt existing product portfolio/design products ground-up to make them relevant for Indian customers. Companies need to commit themselves fully to the Indian market and be prepared to be here for the long haul. In the short term, global players will have to closely integrate India operations with their overall global operations to derive maximum advantage. Thrust needs to be given to original research that will yield breakthrough results.