Valpak’s Platform Agnostic Mobile Approach · •• Address hygiene services available for supplied Lists Page 18 Use Solo Mail Campaigns: •• For special market coverage to

Valpak’s Platform Agnostic Mobile ApproachValpak’s Platform Agnostic Mobile Approach

Page 13

Mobile Consumer Engagement Mobile Consumer Engagement -- QR CodesQR Codes

Page 14

Page 15

Mobile Consumer EngagementMobile Consumer EngagementAugmented RealityAugmented Reality

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Valpak Core StrengthsValpak Core Strengths

Broad Reach

Trusted among advertisers and consumers alikeTrusted among advertisers and consumers alike

40M+ 40M+ homes and audiences responsive to promotionshomes and audiences responsive to promotions

Brand Equity

Relevant local promotional content delivered via print and Relevant local promotional content delivered via print and digitaldigitalLocal Market Content

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Closed Loop & Accountability Accountable media with a positive ROI for advertisers Accountable media with a positive ROI for advertisers

Targeted Advertising Provide targeted (geo, demo, behavioral) integrated Provide targeted (geo, demo, behavioral) integrated campaignscampaigns

Consumer Data Valuable consumer response dataValuable consumer response data

Solo Mail Offering:Solo Mail Offering:•• Completely customized programsCompletely customized programs•• Select and mail to any HH listingSelect and mail to any HH listing•• Address hygiene services Address hygiene services

available for supplied Listsavailable for supplied Lists

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Use Solo Mail Campaigns:Use Solo Mail Campaigns:•• For special market coverage to For special market coverage to

complement a Valpak mailing complement a Valpak mailing •• To target geographically To target geographically •• To reach specific market segments with targeted consumer or business listsTo reach specific market segments with targeted consumer or business lists•• For timeFor time--sensitive promotions (grand openings, special sales events, holidays or sensitive promotions (grand openings, special sales events, holidays or

limited time offers)limited time offers)•• To respond quickly to promotion opportunities, competitive factors or market To respond quickly to promotion opportunities, competitive factors or market

conditionsconditions

Products

Audiences

SMS Text

Mobile Savvy 18-45 YO’s

Mobile Messaging

Valpak Syndicated Partners

Wide Consumer Base ~150 Syndicate Partners

40+MM Unique Users 25-45 YO’s

Syndicated Network

Valpak Digital Messaging Platform

Platforms

~50K Fans/Follows 18-45 YO’s

Facebook Coupon App

Social Networks

Valpak App

Affluent Individuals ~400K Downloads 18-40 YO’s

Mobile Apps

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Digital Envelope

1.3MM Individuals 25-45 YO’s

Email

Affluent 40+MM HH’s 40-60 YO’s

Print

Emerging Technology & Business Models

Valpak Deals

Affluent Individuals 20-45 YO’s

Content

Valpak.com

Affluent ~1MM Unique Users

25-45 YO’s

Print & Mobile

Mobile Savvy 25-45 YO’s

QR Codes

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Store Locations / ProfileStore Locations / Profile

Connecticut New HampshireSouth Windsor Valpak Coverage Portsmouth Valpak CoverageCompany Store Company StoreThe Promenade Shops 10 Pleasant Streetat Evergreen Walk Portsmouth, NH 03801P: 860.648.9215 P: 603.422.7303F: 860.648.9104 F: 603.422.0439

Avon North Conway Not Covered, Solo ProgramRetail & Outlet Store Valpak Coverage Outlet Store336 West Main Street Settlers' GreenAvon, CT 06001 Outlet VillageP: 860.674.8001 P: 603.356.3342F: 860.674.8029 F: 603.356.3343

Maine Rochester Valpak CoverageYork Valpak Coverage Warehouse Store

STORE LOCATIONS AND COVERAGE

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York Valpak Coverage Warehouse StoreCompany Store 7 Amarosa Drive, Unit 12 Stonewall Lane Rochester, NH 03868York, ME 03909 P: 603.994.1110P: 207.351.2712 F: 603.994.1111F: 207.351.2715

MarylandCamden Not Covered, Solo Program National Harbor Valpak CoverageCompany Store Company Store13 Elm Street 170 American WayCamden, ME 04843 Nat. Harbor, MD 20745P: 207.236.8979 P: 301.749.6902F: 207.236.8968 F: 301.749.6904

Portland Not Covered, Solo ProgramCompany Store182 Middle StreetPortland, ME 04101P: 207.879.2409F: 207.879.2403

NTA NTA® DESCRIPTION DFO City AllZIP Codes Avg. HH Income

Avg. Home Value

% Owner Occupied

336 W Main St, Avon, CT 060013463HA Avon, Canton 1.263 AVON 06001,06019 $134,938 $421,302 86.0%3463HC Burlington, Farmington 5.260 FARMINGTON 06013,06032,06085 $119,509 $365,468 85.0%3463HI Hartford, West Hartford (West End) 5.524 WEST HARTFORD 06105,06107,06117,06119 $128,583 $403,296 80.0%3463HH Granby,N.Granby,Simsbury,W.Granby,W.Sims 6.976 SIMSBURY 06035,06070,06081,06089,06090,06092 $125,217 $370,240 86.0%3463HJ West Hartford 7.304 WEST HARTFORD 06107,06110,06119 $90,691 $281,009 76.0%3463WBW Bloomfield, Windsor 8.215 WINDSOR 06002,06095 $99,820 $263,329 89.0%3463WBW Bloomfield, Windsor 8.215 WINDSOR 06002,06095 $99,820 $263,329 89.0%3463BT Bristol, Plainville, Terryville 10.932 BRISTOL 06010,06062,06786 $82,246 $238,788 84.0%3463HF NEWINGTON 10.819 NEWINGTON 06111 $80,454 $240,132 82.0%3463HU Bristol, Plainville, Southington 12.872 SOUTHINGTON 06010,06062,06489 $79,260 $245,405 82.0%3463HK WETHERSFIELD 11.885 WETHERSFIELD 06109 $84,041 $277,324 83.0%

The Promenade Shops, South Windsor, CT 060743463CC Broadbrook, South Windsor 1.066 SOUTH WINDSOR 06016,06074 $104,149 $285,882 90.0%3463CAB Manchester 4.696 MANCHESTER 06040,06042 $85,178 $246,982 74.0%3463HO East Hartford 6.061 EAST HARTFORD 06118 $64,457 $180,607 75.0%3463WBW Bloomfield, Windsor 7.397 WINDSOR 06002,06095 $99,820 $263,329 89.0%3463HP Glastonbury, South Glastonbury 8.831 GLASTONBURY 06033,06073 $130,582 $386,724 88.0%3463CDE Ellington, Vernon, Tolland 8.834 TOLLAND 06029,06066,06084 $104,683 $295,210 89.0%3463HI Hartford, West Hartford (West End) 9.796 WEST HARTFORD 06105,06107,06117,06119 $128,583 $403,296 80.0%3463ENS Enfield 10.386 ENFIELD 06082 $77,805 $214,406 86.0%3463HK WETHERSFIELD 10.407 WETHERSFIELD 06109 $84,041 $277,324 83.0%3463HJ West Hartford 10.745 WEST HARTFORD 06107,06110,06119 $90,691 $281,009 76.0%3463HQ S. Glast., Amston, Hebron, E'Hamp., Marl 15.462 EAST HAMPTON 06073,06231,06248,06424,06447 $115,198 $329,181 90.0%

CONN

ECTIC

UT

170 American Way, Oxon Hill, MD 207453105PNW N. Fort Washington 2.019 FORT WASHINGTON 20744,20745 $86,647 $298,553 76.0%3121AO Alexandria/Old Town 2.351 ALEXANDRIA 22314 $140,527 $615,696 61.0%3105PPV Oxon Hill/Rosecroft 2.674 OXON HILL 20744,20745,20748 $63,517 $248,311 44.0%3121APQ N. Mt. Vernon 3.030 ALEXANDRIA 22306,22307,22308,22314 $120,835 $511,435 74.0%3121CL E. ALEXANDRIA 3.813 ALEXANDRIA 22301,22302,22314 $135,118 $547,731 73.0%3105PSW S. Fort Washington 4.234 FORT WASHINGTON 20735,20744 $117,271 $383,326 94.0%3121AK Crystal City 4.641 ARLINGTON 22202,22206,22301,22305,22314 $114,055 $558,030 40.0%3121CC FRANCONIA/ROSEHILL 4.702 ALEXANDRIA 22303,22306,22310,22315 $112,775 $432,218 76.0%

NTA NTA® DESCRIPTION DFO City AllZIP Codes Avg. HH Income

Avg. Home Value

% Owner Occupied

3121CC FRANCONIA/ROSEHILL 4.702 ALEXANDRIA 22303,22306,22310,22315 $112,775 $432,218 76.0%3105PPF Temple Hills/Suitland 5.333 TEMPLE HILLS 20744,20746,20748,20762 $81,157 $290,357 68.0%3121AU W. ALEXANDRIA/LANDMARK 5.670 ALEXANDRIA 22304,22312 $98,639 $425,894 48.0%3121ARQ S. Mount Vernon 5.765 ALEXANDRIA 22306,22308,22309 $127,260 $517,965 81.0%3121AM Shirlington 5.765 ARLINGTON 22204,22206,22302 $96,487 $351,078 48.0%3105PPN Marlow Heights/Suitland 6.048 DISTRICT HEIGHTS 20746,20747,20748 $62,043 $235,649 44.0%3121AH S. Arlington 6.670 ARLINGTON 22204 $95,808 $429,804 47.0%3105PPE Clinton/Woodyard Road 6.720 CLINTON 20735 $94,902 $323,549 90.0%3105RRS East Capitol/Pennsylvania Ave. 7.005 WASHINGTON 20019,20020 $50,110 $328,101 42.0%3121CD Kingstowne/Hayfield 7.091 ALEXANDRIA 22310,22315 $118,741 $395,519 77.0%3121AJ ALEXANDRIA/LINCOLNIA 7.370 ALEXANDRIA 22041,22311,22312 $97,259 $429,498 54.0%3121AC Clarendon/Ballston 7.907 ARLINGTON 22201 $114,567 $542,828 36.0%3121AD W. Arlington 8.150 ARLINGTON 22201,22203,22205 $120,317 $514,362 51.0%3121BA CENTRAL SPRINGFIELD 8.232 SPRINGFIELD 22150,22310 $101,390 $408,580 69.0%3105RHH DC H. St./Benning Road 8.532 WASHINGTON 20002,20019 $73,340 $440,868 56.0%3121AS Seven Corners 8.556 FALLS CHURCH 22003,22041,22042,22044,22203,22205 $116,314 $537,751 62.0%3105POO Forestville/District Heights 8.623 DISTRICT HEIGHTS 20747,20774 $64,880 $233,323 58.0%3121AB N. E. ARLINGTON 9.745 ARLINGTON 22201,22207,22209 $150,262 $687,160 66.0%3121AII ANNANDALE 9.366 ANNANDALE 22003,22151 $102,020 $436,275 72.0%

MARY

LAND

2 Stonewall Ln, York, ME 039093281GB Portsmouth,Kittery-York-Eliot ME,Rye 6.370 PORTSMOUTH 03801,03854,03870,03904,03909 $77,400 $372,848 61.0%3281GE Dover,Somersworth,Berwick-ME,Rollinsford 10.809 DOVER 03820,03869,03878 $64,872 $236,594 54.0%3281GC Dover,Newmarket,Durham,Lee,Madbury 13.704 DOVER 03820,03823,03824,03857,03861 $77,195 $289,111 65.0%3281GH Stratham,Hamptons,Rye,Greenland 13.857 HAMPTON 03840,03842,03862,03870,03885 $104,361 $421,279 85.0%

MAIN

E

NTA NTA® DESCRIPTION DFO City AllZIP Codes Avg. HH Income

Avg. Home Value

% Owner Occupied

7 Amarosa Dr, Rochester, NH 038683281GG Rochester,Barrington,Farmington,Northwoo 5.393 ROCHESTER 03261,03825,03835,03839,03867,03868 $61,141 $181,588 74.0%3281GE Dover,Somersworth,Berwick-ME,Rollinsford 10.089 DOVER 03820,03869,03878 $64,872 $236,594 54.0%3281GC Dover,Newmarket,Durham,Lee,Madbury 14.697 DOVER 03820,03823,03824,03857,03861 $77,195 $289,111 65.0%

NEW

HAM

PSHI

RE

NTA NTA® DESCRIPTION DFO City AllZIP Codes Avg. HH Income

Avg. Home Value

% Owner Occupied

10 Pleasant St, Portsmouth, NH 038013281GB Portsmouth,Kittery-York-Eliot ME,Rye 0.913 PORTSMOUTH 03801,03854,03870,03904,03909 $77,400 $372,848 61.0%3281GH Stratham,Hamptons,Rye,Greenland 6.717 HAMPTON 03840,03842,03862,03870,03885 $104,361 $421,279 85.0%3281GC Dover,Newmarket,Durham,Lee,Madbury 9.794 DOVER 03820,03823,03824,03857,03861 $77,195 $289,111 65.0%3281GE Dover,Somersworth,Berwick-ME,Rollinsford 11.215 DOVER 03820,03869,03878 $64,872 $236,594 54.0%3281IR Exeter, Raymond, Epping, Newfields 16.233 EXETER 03042,03044,03077,03833,03856 $75,728 $239,140 80.0%

NEW

HAM

PSHI

RE

STORE ADDRESS CITY ST ZIP COVERAGE PRIMARY 2NDARY

AVON 336 W Main St Avon CT 06001 Envelope 10,000 10,000YORK 2 Stonewall Ln York ME 03909 Envelope 10,000 10,000HABOR 170 American Way Oxon Hill MD 20745 Envelope 10,000 10,000WINDSOR The Promenade Shops South Windsor CT 06074 Envelope 10,000 10,000ROCHESTER 7 Amarosa Dr Rochester NH 03868 Envelope 10,000 10,000PORTSMOUTH 10 Pleasant St Portsmouth NH 03801 Envelope 10,000 10,000

60,000 120,000Investment on Primary Coverage 32.50$ 1,950.00$ 60,000 Homes Through Valpak Coop EnvelopeInvestment on Primary Coverage + Scondary Coverage 28.00$ 3,360.00$ 120,000 Homes Through Valpak Coop Envelope

ADDING SOLO COVERAGE FOR LOCATIONS NOT COVERED UNDER VALPAK'S COOP PROGRAM

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ADDING SOLO COVERAGE FOR LOCATIONS NOT COVERED UNDER VALPAK'S COOP PROGRAM

CAMDEN 13 Elm St Camden ME 04843 Solo 625 1,250CONWAY Settler's Village North Conway NH 03860 Solo 625 1,250PORTLAND 182 Middle Street Camden ME 04843 Solo 625 1,250

1,875 3,750Solo Investment on Primary Coverage 480.00$ 900.00$ 60,000 Homes Through Valpak Coop EnvelopeSolo Investment on Primary Coverage + Scondary Coverage 380.00$ 1,425.00$ 120,000 Homes Through Valpak Coop Envelope

SUMMARY OPTIONS - VALAPK COOP ENVELOPE WITH / WITHOUT SOLO COVERAGE TOTAL LOC PER LOC

PRIMARY COVERAGE WITH VALPAK NO SOLO - 60,000 Homes 1,950.00$ 6 325.00$ PRIMARY COVERAGE WITH PRIMARY SOLO COVERAGE - 61,875 Homes 2,850.00$ 9 316.67$ PRIMARY & SECONDARY COVERAGE NO SOLO - 120,000 Homes 3,360.00$ 6 560.00$ PRIMARY & SECONDARY COVERAGE WITH PRIMARY SOLO - 121,875 Homes 4,260.00$ 9 473.33$ PRIMARY & SECONDARY COVERAGE WITH PRIMARY & SECONDARY SOLO - 123,750 Homes 4,785.00$ 9 531.67$

Valpak Marketing ApplicationsValpak Marketing Applications

• Coop Shared Mail, Valpak Envelope covering store locations in CT, MD, ME and NH as profiled.

• Coop Shared Coverage to support shelf space in New or Existing store locations carrying Stonewall Kitchen.

• Valpak Solo Coverage for ME & NH Locations not covered with Valpak Footprint.

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Valpak Footprint.• Valpak Solo Coverage for Store Locations carrying Stonewall

Kitchen Inventory not covered within Valpak’s Footprint.• Premium Digital Programs covering Corporate Store locations.• Premium Digital Coverage for stores carrying Stonewall Kitchen• Blanketed Premium Digital Coverage by state.

VALPAK of NH has designed a webpage for Stonewall Kitchen, which is protected from the public, to assist in the development of a

comprehensive Marketing Plan.

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STONEWALL KITCHEN WEBPAGE

comprehensive Marketing Plan.

Connecting Advertisers Connecting Advertisers With AudiencesWith Audiences

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There’s something in it for youThere’s something in it for you®®

®