Valley At Work June 7th 2011 BUSINESS PLANS & MARKETING.

Valley At Work June 7th 2011

BUSINESS PLANS & MARKETING

Valley At Work June 7th 2011

What I am going to talk about:

• Business Plans• How Marketing can enable Business Plans

Valley At Work June 7th 2011

What I am NOT going to talk about:

• Tax Planning• VAT Planning• Cash flow• Financial Planning• ………see your IFA!

Valley At Work June 7th 2011

LESSON ONE

Valley At Work June 7th 2011

BUSINESS PLAN

STRUCTURE

CURRENTKNOW WHERE YOU ARE NOW

FUTUREDECIDE WHERE YOU WANT TO GO

AND HOW YOU CAN ACHIEVE ITANALYSIS / RESEARCH• EXTERNAL- Business environment- Market Place / Share- Competition- Suppliers• INTERNAL- Products and Services- Customers- Communication- Sales- Company structure- Management / Team / R&R

SWOT ANALYSIS- Strengths and Weaknesses- Opportunities / Threats- Define Your Mission

STRATEGY / VISION• Marketing + Sales

Product – Place – Pricing – Promotion

• The TeamInclude and incentivise

• CustomersNP to NC = DIVERSIFICATION

EP to EC = GROW & MAINTAINNP to EC = NPD

EP to NC = Acquisition

• Operations / Technology• Financing

Profit/Loss - Balance SheetCash flow - T/O v Margin

Investment (internal / 3rd party)Please ask your IFA and/or Bank!!!

Valley At Work June 7th 2011

LESSON TWO

Valley At Work June 7th 2011

MARKETING – OR PREPARING FOR SALES!

"What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the sales produce, what the marketing cost will be, and what will be the return on investment."

Valley At Work June 7th 2011

MARKETING – BASIC PLANNING

Believed by many to mean the same as advertising or sales promotion, marketing actually means and covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales functions as well. Marketing is the process by which a business decides what it will sell, to whom, when and how, and then does it.marketing plan - logically a plan which details what a business will sell, to whom, when and how, implicitly including the business/marketing strategy.

Valley At Work June 7th 2011

LESSON THREE

Valley At Work June 7th 2011

INTERACTIVE ACRONYM INTERLUDE!

Valley At Work June 7th 2011

LESSON FOUR

Valley At Work June 7th 2011

MARKETING & COMMUNICATION

“No nonsense with results”

Cut out the jargon, do not overcomplicate and always, always understand that it isn’t the chicken or the egg or six of one and half a dozen of the other:

BUSINESS STARTS WHEN YOU SELL SOMETHING!

Valley At Work June 7th 2011

LESSON FIVE

Valley At Work June 7th 2011

MARKETING – THE FINAL WORD!If you sign up to philosophy that if it isn’t broken don’t try and fix it – please do not attempt to write a business / marketing plan – you will not succeed!

IF IT IS NOT BROKEN – MAKE IT BETTER!!!!!

Valley At Work June 7th 2011

QUESTIONS?