Valentino Chocolates By Barnier and Favre
Nov 29, 2014
Valentino Chocolates
By Barnier and Favre
Valentino chocolates today
0We witness that profits are falling since three years.While the turnover increase slowly.
0After a study, main reasons of this condition was found:
0Prices0Production0Demand0Staff morale
Our solutions
0According to a recent paper of a well-known journal 2 ways to keep growing.
0To Develop new products,
0To find new markets,
0Our aim is to not go bankrupt.
Investment option for a new market
0Spend 1,3 millions euros to set up a factory in the US.
0Benefit: add a major market on a new continent.
0Risks: 0 too many competitors0 Spend to much money in marketing0 Go bankrupt
Find out new tastes, develop new products
0 Invest €200,000 in research and development.
0 Benefits: 1. Through new products, touch new customers. 2. Adapt chocolates to the American market.3. Not to be outdone by companies like lindt.
0 Risks:1. Find out nothing2. Go bankrupt
To conclude
0We invest 1,5 millions mainly to have : 0A new big market, 0And new products to be in accordance with the taste of the
Americans people.0To spread out the current range of choice.
0Risk: go bankrupt