Valentine’s Day How did the retailers play out this event in their leaflets?
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Valentine’s Day How did the retailers play out this event
in their leaflets?
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28SELGROSMETROPENNY MARKETLIDLXXL MEGADISCOUNTCARREFOURKAUFLANDBILLACARREFOUR MARKETMEGA IMAGEPROFI
Valability date of catalogue
FEBRUARYweek 6week 5 week 7 week 8 week 9
Calendar of Valentine’s Day Messages in leaflets
Special Leaflet A4, 4 pages05-18.02.2014
In store event on 14th of February, when couples can be (re)married in front of Cupid. They will be able to keep a souvenir framed photo provided by Selgros and enjoy a glass of sparkling wine and a little sweet gift.
20% off Personal Care Appliances
FOOD + NON FOOD 43 100%
BAZAR 8 19%
GRADINA SI PET SHOP 6 75%
JUCARII 2 25%
ELECTRO-FOTO-CINEMA-SUNET 4 9%
PEM 4 100%
FMCG 18 42%
COSMETICE 6 33%
FOOD 12 67%
INSTITUTIONALE 1 2%
DISCOUNT 1 100%
TEXTILE 12 28%
ACCESORII IMBRACAMINTE/MAROCHINARIE 4 33%
BARBATI 4 33%
FEMEI 2 17%
TEXTILE PENTRU CASA 2 17%
LEAFLET STRUCTURE Nb of products % Products
Iubeste! Cu Selgros, merita!
1 page in the non-food catalog06-19.02.2014Stuffed animals and gift packages
Special leaflet with Valentine’s Day and Spring Gifts A4, 16 pages
06.02-05.03.2014
Indrazneste sa o surprinzi!
+
FOOD + NON FOOD 119 100%
BAZAR 7 6%
GRADINA SI PET SHOP 7 100%
ELECTRO-FOTO-CINEMA-SUNET 8 7%
IT 1 13%
PEM 7 88%
FMCG 94 79%
COSMETICE 58 62%
FOOD 36 38%
PAGINI DE IMAGINE 8 7%
PAGINI DE IMAGINE FMCG 8 100%
TEXTILE 2 2%
ACCESORII IMBRACAMINTE/MAROCHINARIE 1 50%
BARBATI 1 50%
LEAFLET STRUCTURE Nb of products % Products
9 pages in the national leaflet 10-16.02.2014
Iubesti in stilul tau!
FOOD + NON FOOD 36 100%
BAZAR 6 17%
MENAJ 5 83%
JUCARII 1 17%
FMCG 15 42%
COSMETICE 7 47%
FOOD 8 53%
FRESH 5 14%
CONGELATE 2 40%
PRODUSE AMBALATE CU AUTOSERVIRE 3 60%
TEXTILE 10 28%
ACCESORII IMBRACAMINTE/MAROCHINARIE 1 10%
BARBATI 1 10%
FEMEI 5 50%
INCALTAMINTE 1 10%
TEXTILE PENTRU CASA 2 20%
VALENTINE'S STRUCTURE Nb of products % Products
2 pages in the national leaflet 05-10.02.2014
LAST IMPULSE ON FIRST PAGE in the national leaflet from 12-17.02.2014+
FOOD + NON FOOD 21 100%
BAZAR 6 29%
MENAJ-CONFORTUL CASEI 3 50%
CULTURA SI PAPETARIE 1 17%
GRADINA SI PET SHOP 1 17%
JUCARII 1 17%
FRESH 2 10%
PRODUSE AMBALATE CU AUTOSERVIRE 1 50%
FRUCTE SI LEGUME 1 50%
FMCG 13 62%
COSMETICE 5 38%
FOOD 8 62%
VALENTINE'S STRUCTURE Nb of products % Products
Ziua indragostitilor e in fiecare zi! Valentine’s Day e pe 14 februarie!
1/3 page in the national leaflet 12-17.02.2014
FOOD + NON FOOD 5 100%
FMCG 5 100%
FOOD 5 100%
VALENTINE'S STRUCTURE Nb of products % Products
De Valentine’s Day ofera un cadou dulce!
De Sf. Valentin, Carrefour te indragostesti de preturi!
Message spread through the entire leaflet from 06-12 & 13-19 February
Special lottery on the 14th of Frebruary, with the chance to win a romantic dinner
Lottery at the cash register on the 14th of February, with special food prize
03-09.02.2014*
2 pages in the national leaflet
Cadouri surpriza pentru indragostiti!
*this specific promotion is valid until the 14th of February
FOOD + NON FOOD 19 100%
FMCG 19 100%
COSMETICE 7 37%
FOOD 12 63%
VALENTINE'S STRUCTURE Nb of products % Products
Casa taDe la practic, la romantic!
They made a special regional non-food catalog with a hint to a romantic dinner
CORA didn’t choose to promote in their catalogue a specific message for Valentine’s Day, but they had
reductions and specific articles for this event.
Cadoul perfect pentru Sf. Valentin!
13-19.02.2014
1/3 page in the national leaflet
FOOD + NON FOOD 2 100%
FMCG 2 100%
FOOD 2 100%
VALENTINE'S STRUCTURE Nb of products % Products
Pregateste-te de Sf. Valentin!
06-12.02.2014
1 page in the national leaflet
FOOD + NON FOOD 10 100%
BAZAR 1 10%
CULTURA SI PAPETARIE 1 100%
FMCG 9 90%
COSMETICE 1 11%
FOOD 8 89%
VALENTINE'S STRUCTURE Nb of products % Products
Declaratie de dragoste
30.01-25.02.2014
Special Leaflet A4, 48 pages
FOOD + NON FOOD 320 100%
BAZAR 8 3%
CULTURA SI PAPETARIE 2 25%
GRADINA SI PET SHOP 2 25%
JUCARII SPORT 1 13%
MENAJ 3 38%
FMCG 267 83%
COSMETICE 50 19%
DETERGENTI - IGIENA 29 11%
FOOD 188 70%
FRESH 34 11%
CONGELATE 18 53%
FRUCTE SI LEGUME 6 18%
PRODUSE AMBALATE CU AUTOSERVIRE 9 26%
PRODUSE VRAC/SERVIRE ASISTATA 1 3%
PAGINI DE IMAGINE 5 2%
PAGINI DE IMAGINE FMCG 3 60%
PAGINI DE IMAGINE FRESH 2 40%
TEXTILE 6 2%
FEMEI 6 100%
VALENTINE'S STRUCTURE Nb of products % Products
2 pages in the national leaflet
06-18.02.2014
Indragosteste-te de oferte!
FOOD + NON FOOD 10 100%
BAZAR 5 50%
CULTURA SI PAPETARIE 1 20%
JUCARII 1 20%
MENAJ 3 60%
FMCG 5 50%
FOOD 5 100%
VALENTINE'S STRUCTURE Nb of products % Products
Thank you for your attention
Florentina VasileLeaflet Monitor Director [email protected]+40 (0) 743 216 282
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