VALENTINE’S DAY & ECOMMERCE eCommerce retailers look to 'feel the love' from customers this upcoming Valentine's Day season. Here are some tips from the Nextopia team on how to optimize your ROI this Valentine’s Day Top 9 Valentine's Day eCommerce Tips Drive Traffic with Blog Posts Email Customers Gender Specific Showcases Offer Free Gift Wrapping Guarantee Shipping Before Feb 14th Add Romantic Flare to your Online Shop Make Gift Receipt Available Use Social Media Run a Sale and Promote e-gift Cards Online Sales Rose 8% on Valentine's Day between 2013 and 2014 Valentine’s Day mobile sales increased significantly in 2013 Increase In Department Stores 20% Increase In Gifts 17% Increase In Apparel 15% Increase In Health And Beauty Online Sales in 2014 improved in 4 categories Data collected on Valentine’s Day 2014 from 500 million online shopping experiences showed that of all online traffic Mobile accounted for 36.8% of total online sales 17.2% Mobile acquired of all online sales, while mobile only accounted for 11.4% 5.6% of online sales iOs users spent more per visit compared to Android $132.28 $110.54 VS Shoppers referred from Facebook averaged per order $125.24 Shoppers referred from Pinterest averaged per order $147.74 The Social Influence @nextopia Sources: http://www.retailcustomerexperience.com/news/online-shopping-up-8-percent-in-the-week-before-valentines-day/ http://www.retailtouchpoints.com/topics/omnichannel-cross-channel-strategies/online-sales-soar-for-valentine-s-day-2014-up-8-yoy https://www.prestashop.com/blog/en/10-valentines-day-e-commerce-marketing-ideas/ www.nextopia.com & #1 Global Provider of eCommerce Site Search Navigation Solutions in incremental revenue Retailers gained up to $35.3 million Experienced an in average order value the week leading up to Valentine’s Day 11% Improvement 24% Total conversions also increased by Smartphone users shopped more, accounting for 23.3%, while tablet sales accounted for 13.3% of sales