@valefalci www.pennamontata.com VALENTINA FALCINELLI #theinbound er Ponencia en inglÉs - Ponte los CONTENT DESIGN How to win the skimming test
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@valefalci www.pennamontata.com VALENTINA FALCINELLI#theinbounderPonencia en ingls - Ponte los
CONTENT DESIGNHow to win the skimming test
LOVE
Valentina Falcinelli - @Valefalci - #theinbounder
SIGHTat first
Valentina Falcinelli - @Valefalci - #theinbounder
love
Valentina Falcinelli - @Valefalci - #theinbounder
loveEternal
Valentina Falcinelli - @Valefalci - #theinbounder
loveTrue
Valentina Falcinelli - @Valefalci - #theinbounder
loveTrueMy namesPage!
Valentina Falcinelli - @Valefalci - #theinbounder
lovePageWeb
Valentina Falcinelli - @Valefalci - #theinbounder
Valentina Falcinelli - @Valefalci - #theinbounder
Valentina Falcinelli - @Valefalci - #theinbounder
Valentina Falcinelli - @Valefalci - #theinbounder
Valentina Falcinelli - @Valefalci - #theinbounder
Valentina Falcinelli - @Valefalci - #theinbounder
Valentina Falcinelli - @Valefalci - #theinbounderThere are plenty of ugly guys out there!
no easy way outTheres
Valentina Falcinelli - @Valefalci - #theinbounder
Content designThe only chance to make them gorgeous is
Valentina Falcinelli - @Valefalci - #theinbounder
LIKEhttp://www.vox.com/2016/3/20/11264966/reza-aslan-interview
this
Valentina Falcinelli - @Valefalci - #theinbounder
thishttp://www.deutsch.com/about
LIKE
Valentina Falcinelli - @Valefalci - #theinbounder
http://blog.hubspot.com/marketing/google-calendar-feature-goals
LIKEthis
Valentina Falcinelli - @Valefalci - #theinbounder
https://medium.com/gone/one-month-on-the-worlds-longest-train-ride-for-1-000-a681fdaf0b6b
LIKEthis
Valentina Falcinelli - @Valefalci - #theinbounder
WE DONT read
WE dont like
what
Valentina Falcinelli - @Valefalci - #theinbounder
SkimmingReading:
Valentina Falcinelli - @Valefalci - #theinbounder
SkimmingReading:Scanning
Valentina Falcinelli - @Valefalci - #theinbounder
SkimmingReading:Careful reading
Valentina Falcinelli - @Valefalci - #theinbounderScanning
allows people to do or find out what they need to simply and quickly using the most appropriate content format available. Good content design
(Gov.uk)
Valentina Falcinelli - @Valefalci - #theinbounder
User needs
(Gov.uk)always starts withcontent design
Valentina Falcinelli - @Valefalci - #theinbounder
User needs
Valentina Falcinelli - @Valefalci - #theinbounder
Web page test
Valentina Falcinelli - @Valefalci - #theinbounder
The 2 hot 4 me guy
Web page test
Valentina Falcinelli - @Valefalci - #theinbounderThe 2 hot 4 me guy
The lovelY guy
Web page test
Valentina Falcinelli - @Valefalci - #theinbounderThe 2 hot 4 me guy
The lovely guyThe clean guy
Web page test
The lovely guyThe 2 serious 4 me guy The clean guy
Valentina Falcinelli - @Valefalci - #theinbounderThe 2 hot 4 me guy
Valentina Falcinelli - @Valefalci - #theinbounder
The 2 serious 4 me guy80% OF TESTERS SAYSthey wouldnt read it again
Valentina Falcinelli - @Valefalci - #theinbounder
The 2 serious 4 me guy80% OF TESTERS SAYSthey wouldnt read it againthey would come back reading a page like this only if strictly necessary
Valentina Falcinelli - @Valefalci - #theinbounder
The 2 serious 4 me guy80% OF TESTERS SAYSthey wouldnt read it againthey would come back reading a page like this only if strictly necessary the page keeps the breath away
Valentina Falcinelli - @Valefalci - #theinbounder
The 2 serious 4 me guy80% OF TESTERS SAYSthey wouldnt read it againthey would come back reading a page like this only if strictly necessary the page keeps the breath awaythey missed bullet points, chunks, white space and bolded key phrases
Valentina Falcinelli - @Valefalci - #theinbounder
The 2 serious 4 me guy80% OF TESTERS SAYSthey wouldnt read it againthey would come back reading a page like this only if strictly necessary the page keeps the breath awaythey missed bullet points, chunks, white space and bolded key phrasesthey didnt look at the image because it socks its stock
Valentina Falcinelli - @Valefalci - #theinbounder
The 2 serious 4 me guy80% OF TESTERS SAYSthey wouldnt read it againthey would come back reading a page like this only if strictly necessary the page keeps the breath awaythey missed bullet points, chunks, white space and bolded key phrasesthey didnt look at the image because it socks its stockbold is ambiguous (looks like a link)
Valentina Falcinelli - @Valefalci - #theinbounder
BONUSTOOLbit.ly/ScreenCastoMaticScreencast-o-Matic
BONUSTOOLSmart Look bit.ly/SmartLook
The 2 serious 4 me guy20% OF TESTERS SAYSthey appreciated the cleanliness of the page
Valentina Falcinelli - @Valefalci - #theinbounder
The 2 serious 4 me guy20% OF TESTERS SAYSthey appreciated the cleanliness of the pagethe page looks really professional and authoritarian
Valentina Falcinelli - @Valefalci - #theinbounder
The 2 serious 4 me guy20% OF TESTERS SAYSthey appreciated the cleanliness of the pagethe page looks really professional and authoritarianthey wouldnt read it again (THDR)
Valentina Falcinelli - @Valefalci - #theinbounder
The 2 serious 4 me guy20% OF TESTERS SAYSthey appreciated the cleanliness of the pagethe page looks really professional and authoritarianthey wouldnt read it again (THDR)they would come back reading a page like this only if strictly necessary
Valentina Falcinelli - @Valefalci - #theinbounder
SAME CONTENT
different designThe clean guyThe 2 serious 4 me guy
Valentina Falcinelli - @Valefalci - #theinbounder
The CLEAN GUY100% OF TESTERS
read the same content 2 times faster
Valentina Falcinelli - @Valefalci - #theinbounder
The CLEAN GUY100% OF TESTERS
read the same content 2 times fastersaid the chunks give air to the page
Valentina Falcinelli - @Valefalci - #theinbounder
The CLEAN GUY100% OF TESTERS
read the same content 2 times fastersaid the chunks give air to the page found the bullet points and the bold really useful for thecomprehension of the content
Valentina Falcinelli - @Valefalci - #theinbounder
The CLEAN GUY100% OF TESTERS
read the same content 2 times fastersaid the chunks give air to the page found the bullet points and the bold really useful for thecomprehension of the contentappreciated the screenshot
Valentina Falcinelli - @Valefalci - #theinbounder
Use images only when they give useful additional context or information.
(Gov.uk)A picture of a computer keyboard when talking about online services is probably not useful to users.
A picture of a new state-of-the-art hospital when its opened probably is useful.
Valentina Falcinelli - @Valefalci - #theinbounder
And screenshotS?
Valentina Falcinelli - @Valefalci - #theinbounder
SCREENSHOTs EXAMPLESmean
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WHY WE LOVETHE CLEAN GUY?
Valentina Falcinelli - @Valefalci - #theinbounder
Simplicity is cutting off the extras.
Valentina Falcinelli - @Valefalci - #theinbounder
Simplicity is cutting off the extras. not the essentials.
Valentina Falcinelli - @Valefalci - #theinbounder
simplicity serenitymeans
Valentina Falcinelli - @Valefalci - #theinbounder
SIMPLICITYin steps
3
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reduce
How can I make it simpler? Ask yourself:
1
1
Valentina Falcinelli - @Valefalci - #theinbounder
reduce
How can I make it simpler? How much complex it has to be? Ask yourself:
1
1
Valentina Falcinelli - @Valefalci - #theinbounder
reduce
1
YOU can go wrong, but S.H.E. is always right!
1
Valentina Falcinelli - @Valefalci - #theinbounder
reduce
1
YOU can go wrong, but S.H.E. is always right!hrink
1
Valentina Falcinelli - @Valefalci - #theinbounder
reduce
1
YOU can go wrong, but S.H.E. is always right!hrinkide
1
Valentina Falcinelli - @Valefalci - #theinbounder
reduce
YOU can go wrong, but S.H.E. is always right!hrinkidembody
1
Valentina Falcinelli - @Valefalci - #theinbounder
organize
2Youll need a S.L.I.P.
Valentina Falcinelli - @Valefalci - #theinbounder
2
Youll need a S.L.I.P. ORT
2organize
Valentina Falcinelli - @Valefalci - #theinbounder
2
Youll need a S.L.I.P. ORTABEL
2organize
Valentina Falcinelli - @Valefalci - #theinbounder
Youll need a S.L.I.P. ORTABEL NTEGRATE
2organize
Valentina Falcinelli - @Valefalci - #theinbounder
2
Youll need a S.L.I.P. ORTABEL NTEGRATErioritize
2organize
Valentina Falcinelli - @Valefalci - #theinbounder
2
3time
Time saving
Valentina Falcinelli - @Valefalci - #theinbounder
2
3time
Time saving
Simplicity
Valentina Falcinelli - @Valefalci - #theinbounder
2
3time
Time saving
Simplicity
Gratitude
Valentina Falcinelli - @Valefalci - #theinbounder
2
3time
Time saving
Simplicity
GratitudeHappiness
Valentina Falcinelli - @Valefalci - #theinbounder
The clean guy simply puts the reader first by:
REDUCING
Valentina Falcinelli - @Valefalci - #theinbounder
The clean guy simply puts the reader first by:
REDUCING
organizing
Valentina Falcinelli - @Valefalci - #theinbounder
Take a look at
The second test
Valentina Falcinelli - @Valefalci - #theinbounder
The lovely guy
60% of testers loved this page because of:
the screenshot
Valentina Falcinelli - @Valefalci - #theinbounder
The lovely guy
60% of testers loved this page because of:
the screenshot the functional, rich yet simple structure
Valentina Falcinelli - @Valefalci - #theinbounder
they enjoyedReadingThis page They said
Valentina Falcinelli - @Valefalci - #theinbounder
How can you make your reader enjoy the page?
Valentina Falcinelli - @Valefalci - #theinbounder
4 tips for an enjoyable readingShorter lines mean better readability
Valentina Falcinelli - @Valefalci - #theinbounder
Shorter lines mean better readabilityUse chunks and bold and bullet points
Valentina Falcinelli - @Valefalci - #theinbounder4 tips for an enjoyable reading
Shorter lines mean better readabilityUse chunks and bold and bullet points
Go bigger with fonts
Valentina Falcinelli - @Valefalci - #theinbounder4 tips for an enjoyable reading
Shorter lines mean better readabilityUse chunks and bold and bullet points
Go bigger with fonts Use good quality and useful* images
Valentina Falcinelli - @Valefalci - #theinbounder4 tips for an enjoyable reading
USEFUL IMAGE?what is a
Valentina Falcinelli - @Valefalci - #theinbounder
tHE ONE THAT ADDs VALUE TO CONTENT
Valentina Falcinelli - @Valefalci - #theinbounderUSEFUL IMAGE?what is a
tHE ONES THAT ADD VALUE TO CONTENT
Valentina Falcinelli - @Valefalci - #theinbounderUSEFUL IMAGE?what is atHE ONE THAT GIVEs THE READER A BREAK
The 2 HOT 4 ME GUY
30% of testers loved this page because of:
the screenshot
Valentina Falcinelli - @Valefalci - #theinbounder
The 2 HOT 4 ME GUY
30% of testers loved this page because of:
the screenshot the amatorial picture
Valentina Falcinelli - @Valefalci - #theinbounder
The 2 HOT 4 ME GUY
30% of testers loved this page because of:
the screenshot the amatorial picture
the dynamism of the content
Valentina Falcinelli - @Valefalci - #theinbounder
THERES TOO MUCH STUFF
Valentina Falcinelli - @Valefalci - #theinbounder
THERE are TOO many STYLES
Valentina Falcinelli - @Valefalci - #theinbounder
PICTUREs ARE NOT SO COORDINATED!
Valentina Falcinelli - @Valefalci - #theinbounder
Too hot, not professional
The 2 hot 4 me guy The 2 serious 4 me guy
Valentina Falcinelli - @Valefalci - #theinbounder
In media stat virtus
Valentina Falcinelli - @Valefalci - #theinbounderThe lovely guyThe clean guy
Want to win Your readers heart?
Simplicity is cutting OFF the eXtras,Not the essentials
Valentina Falcinelli - @Valefalci - #theinbounder
Meet the readers needs
Valentina Falcinelli - @Valefalci - #theinbounder
Drive the readers eye
Valentina Falcinelli - @Valefalci - #theinbounder
Prioritize - Visual & Copy -the informations
Valentina Falcinelli - @Valefalci - #theinbounder
Valentina Falcinelli - @Valefalci - #theinbounder!be CREDIBLE,be REAL
LOVEyour content
Valentina Falcinelli - @Valefalci - #theinbounder
Theres no reading
theres no love
where
Valentina Falcinelli - @Valefalci - #theinbounder
LOVESpread
Valentina Falcinelli - @Valefalci - #theinbounder
contentdesign
Valentina Falcinelli - @Valefalci - #theinbounderSpread
GRACIASTHANK YOU#theinbounder@valefalci www.pennamontata.com VALENTINA FALCINELLI
easynull4858.786