presents The Ladder Of Engagement www.PRSmith.org
Jan 14, 2015
presents
The Ladder Of Engagement
www.PRSmith.org
Social media is
the biggest change
since the
industrial revolution.
Business Week (2005)
Ladder Of Engagement
• Embraces Web2.0/Social Media
• Nurtures Customer Engagement %
• Strengthens Brand Loyalty
• Asks What Business Are We In
….value chain …..value network
…amidst Hyper Competition……..
even Alien Implant Removals are in a hyper competitive market
And although it might make a great gift For your mother-in-law.....
This is a far better gift!
Let’s see how the ‘Ladder of Engagement’ can develop the appetite for sportsmanship
Ladder Of Engagement
Secures Customer
Engagement
Strengthens Brand
Loyalty
As customers
move up
© PR Smith.org
www.prsmith.org
Ladder Of Engagement © PR Smith.org
www.prsmith.org
Products
Processes ↑
Brands ↑
Ads
↑
Ideas ↑
Discussions
(& sharing) ↑
Reviews ↑
Ratings
Ladder Of Engagement © PR Smith.org
www.prsmith.org
Products
Processes ↑
Brands ↑
Ads
↑
Ideas ↑
Discussions
(& sharing) ↑
Reviews ↑
Ratings
Collab-orative Co-Creation
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.homedepot.ca
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.ideastorm.com
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.chevrolet.com/tahoe/
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.boeing.com/commercial/787family/
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.pods4jobs.com
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.innocentive.com
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.myelinrepair.org
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.threadless.com
Now let’s apply the ladder to this sportsmanship book, club & campaign
www.Great MomentsOf
Sportsmanship. com
Excerpt:
When war
stopped &
enemies
played football
together on
Christmas Day
1914
www.Great MomentsOf
Sportsmanship. com
Style:
emotional
stories
tapping into
something
deep inside
us…….
The Mexican
goalkeeper’s
father had
just died &
the Iranian
keeper
showed his
respect .
2006
www.Great MomentsOf
Sportsmanship. com
Style:
2 minute short
stories supported
by interesting
visuals. Yes, the
unidentified
flying object in
the back-ground
is a streaker
diving into the
lake during a
crucial Ryder
Cup golf match
in Ireland 2006.
Download
the poster &
pass it on
Download
the stories &
pass them
on
Download
Book cover &
pass it on
www.GreatMomentsofSportsmanship.com www.PRSmith.org