www.nolanpecho.blogspot.com TOP 10 Learning Questions for Chapter 20: Introducing New Market Offerings Nolan E. Pecho, MD June 1, 2010
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www.nolanpecho.blogspot.com
TOP 10 Learning Questions for
Chapter 20: Introducing New Market Offerings
Nolan E. Pecho, MDJune 1, 2010
www.nolanpecho.blogspot.com
1. The product category which produce product for an entirely new market is _____
A. New to the world productB. New product lineC. Addition to existing product linesD. RepositioningE. Improvement and revision of existing
products
2
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2. The process by which customers learn a new product, try, and adopt or reject it is known as _______
A. customer awareness processB. customer adoption processC. customer evaluation processD. customer trial processE. customer interest process
3
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3. Offering new products through acquisition would entail any of the following,
EXCEPT:A. Buying a companyB. Secure a franchise from another
companyC. Produce product from own research
and development unitD. Buy a license from another companyE. Acquire patent from other company
4
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4. Information needed by a product developers before developing a new product, except:
A. customers wants and needsB. desired market positionC. target market D. product price and promotion detailsE. customers expectations
5
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5. Which of the following is not a stage in product development
A. Idea generationB. Concept development an testing C. Innovation D. Market testingE. Commercialization
6
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6. Which is not a good quality of a potential new product;
A. Has superior value B. UniqueC. Beneficial to customersD. Complicated to use E. socially acceptable
7
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7. Drugs marketed for its side effect is an example of what product category
A. RepositioningB. Improvement and revision of existing
productC. Addition to new product linesD. New product lineE. New to the world product
8
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8. A patients preference to seek consult at one hospital only is an example of:
A. customer awareness processB. customer interest processC. customer evaluation processD. customer trial processE. customer adoption process
9
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9. Creation of an in-hospital dialysis unit within a nephrological center is an example of
A. Repositioning B. Improvement and revision of an
existing product lineC. Addition of existing product line D. New product lineE. New to the world product
10
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10. Creation of a hospital that caters to patients with congenital defects only is an example of
A. Repositioning B. Improvement and revision of existing
product lineC. Addition to existing product lineD. New product lineE. New to the world product
11
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TOP 10 Learning Answers for
Chapter 20: Introducing New Market Offerings
Nolan E. Pecho, MDJune 1, 2010
www.nolanpecho.blogspot.com
1. The product category which produce product for an entirely new market is
A. New to the world productB. New product lineC. Addition to existing product linesD. RepositioningE. Improvement and revision of existing
products
13
www.nolanpecho.blogspot.com
2. The process by which customers learn a new product, try, and adopt or reject it is known as __
A. customer awareness processB. customer adoption processC. customer evaluation processD. customer trial processE. customer interest process
14
www.nolanpecho.blogspot.com
3. Offering new products through acquisition would entail any of the following, EXCEPT:
A. Buying a companyB. Secure a franchise from another
companyC. Produce product from own research
and development unitD. Buy a license from another companyE. Acquire patent from other company
15
www.nolanpecho.blogspot.com
4. Information needed by a product developers before developing a new product, except:
A. customers wants and needsB. desired market positionC. target market D. product price and promotion detailsE. market segmentation
16
www.nolanpecho.blogspot.com
5. Which of the following is not a stage in product development
A. Idea generationB. Concept development an testing C. Innovation D. Market testingE. Commercialization
17
www.nolanpecho.blogspot.com
6. Which is not a good quality of a potential new product;
A. Has superior value B. UniqueC. Beneficial to customersD. Complicated to use E. socially acceptable
18
www.nolanpecho.blogspot.com
7. Drugs marketed for its side effect is an example of what product category
A. RepositioningB. Improvement and revision of existing
productC. Addition to new product linesD. New product lineE. New to the world product
19
www.nolanpecho.blogspot.com
8. A patients preference to seek consult at one hospital only is an example of:
A. customer awareness processB. customer interest processC. customer evaluation processD. customer trial processE. customer adoption process
20
www.nolanpecho.blogspot.com
9. Creation of an in-hospital dialysis unit within a nephrological center is an example of
A. Repositioning B. Improvement and revision of an
existing product lineC. Addition of existing product line D. New product lineE. New to the world product
21
www.nolanpecho.blogspot.com
10. Creation of a hospital that caters to patients with congenital defects only is an example of
A. Repositioning B. Improvement and revision of existing
product lineC. Addition to existing product lineD. New product lineE. New to the world product
22
www.nolanpecho.blogspot.com
TOP 10 Learning Questions for
Chapter 20: Introducing New Market Offerings
Nolan E. Pecho, MDJune 1, 2010
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