Equity Research Equity Research Report Consumer Durables Date: November 07, 2019 Bata India Ltd Investor’s Rationale Strong & consistent performance: Bata posted healthy revenue growth of 10.6% YoY to Rs 882.1 crore driven by same store sales growth of 6.5%. Consumer centric initiatives such as enhanced focus on categories like women & youth, refurbishing and redesigning existing store models and higher ad-spends have resulted into better performance. Gross profit continued to witness improvement, with gross margins expanding 140 bps YoY to 54.7%. Retail sales (~90% of revenue) grew by 9% YoY in value while non-Retail grew by 21% YoY. The non-Retail portion includes an institutional order from the West Bengal government. Excluding that order non-Retail would have grown by 12% YoY. On the retail side, revenue growth was price-led as volume grew by 2%-3%. Margin expansion propels earning growth: Perpetual efforts towards premiumization of product portfolio have resulted into better margins. The management is aiming to enhance the share of premium products by ~ 500 bps in the next two to three years (from current ~50%). A lot of the margin expansion that has come in recent times has been through volume discounts on raw material and finished goods. Image overhaul to suit changing preference of clients: Bata has constantly undertaken efforts towards transforming its brand image from a mass brand to a premium brand through launch of new trendy collections, investing in marketing spends and redesigning existing store models. To overhaul the image of Bata India among the millennial customers, the company has been innovating on new products. The company indicates that new designs are brought out every Friday into the stores. The company has a 40 member design team that takes inputs from all over the world and adapts it to the Indian market and consumer. Valuation: Its strong balance sheet and revenue projections based on its dynamic product introduction are set to cement its position in the domestic markets as there lies a huge potential of untapped domestic share that the company aims to target. We value Bata India Ltd at 57x FY22E EPS, with a target price of Rs 2100 representing a potential upside of 21.7% from CMP. Promoters , 52.96% FII/FPI, 12.31% DII, 23.04% Others, 11.69% BSE Code: 500043 NSE: BATAINDIA Reuters Code: BATA.NS Bloomberg Code: BATA:IN Shareholding pattern as on 30 th June 2019 1 yr. Price Chart of Stock and BSE FY19 FY20E FY21E FY22E Revenue (Rs.Cr) 2,931.1 3,282.8 3,726.0 4,229.0 EBITDA (Rs. cr) 487.8 549.9 631.6 716.8 Adj. profit (Rs.Cr) 329.0 368.5 422.3 473.4 Adj. EPS (Rs.) 25.6 28.7 32.9 36.8 P/E (x) 69.4 61.9 54.0 48.2 P/BV (x) 13.1 11.1 9.5 8.1 EV/EBITDA (x) 53.9 39.5 34.8 30.2 ROE (%) 15.0 20.5 19.4 19.0 ROCE (%) 23.9 30.6 29.1 28.4 Analyst Recommendation: BUY Rs 1725 Rs 2100 CMP: 2 Year Target - Face Value 5.0 Market Cap (Rs cr) 21,875 52 week high/low 1814/833 Beta 1.08 Shares O/S (Cr) 12.85 Book Value per Share (Rs) 135.6 Sensex 40,653 Nifty 12,016 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 24-10-2018 24-11-2018 24-12-2018 24-01-2019 24-02-2019 24-03-2019 24-04-2019 24-05-2019 24-06-2019 24-07-2019 24-08-2019 24-09-2019 24-10-2019 Sensex (Rebased) Bata
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Equity Research
Equity Research Report Consumer Durables Date: November 07, 2019
Bata India Ltd
Investor’s Rationale
Strong & consistent performance: Bata posted healthy revenue growth of 10.6% YoY to Rs 882.1 crore driven by same store sales growth of 6.5%. Consumer centric initiatives such as enhanced focus on categories like women & youth, refurbishing and redesigning existing store models and higher ad-spends have resulted into better performance. Gross profit continued to witness improvement, with gross margins expanding 140 bps YoY to 54.7%. Retail sales (~90% of revenue) grew by 9% YoY in value while non-Retail grew by 21% YoY. The non-Retail portion includes an institutional order from the West Bengal government. Excluding that order non-Retail would have grown by 12% YoY. On the retail side, revenue growth was price-led as volume grew by 2%-3%.
Margin expansion propels earning growth: Perpetual efforts towards premiumization of product portfolio have resulted into better margins. The management is aiming to enhance the share of premium products by ~ 500 bps in the next two to three years (from current ~50%). A lot of the margin expansion that has come in recent times has been through volume discounts on raw material and finished goods.
Image overhaul to suit changing preference of clients: Bata has constantly undertaken efforts towards transforming its brand image from a mass brand to a premium brand through launch of new trendy collections, investing in marketing spends and redesigning existing store models. To overhaul the image of Bata India among the millennial customers, the company has been innovating on new products. The company indicates that new designs are brought out every Friday into the stores. The company has a 40 member design team that takes inputs from all over the world and adapts it to the Indian market and consumer.
Valuation: Its strong balance sheet and revenue projections based on its dynamic product introduction are set to cement its position in the domestic markets as there lies a huge potential of untapped domestic share that the company aims to target. We value Bata India Ltd at 57x FY22E EPS, with a target price of Rs 2100 representing a potential upside of 21.7% from CMP.
Bata India, the nation’s leading footwear manufacturer and retailer, reported Rs 882.1 crore in Net Sales and 1,555 million in profit before tax for the first quarter (Q1FY20) of the current financial year, clocking an increase of 11% and 22% respectively over the corresponding quarter of the previous year. The growth is attributed to successful execution of “Sweeping Angela Off Her Feet” strategy. This involves innovative campaigns which have helped to sustain profitable growth across categories and mindful upgradation of stores to provide world class shopping experience to our loyal customers while keeping costs under control. Retail channel continued to grow at a steady pace and supported by double digit growth in E- Commerce & Non-retail channel as well. Going ahead we expect the revenues to grow at a CAGR 9.6% of from Rs 2,634 crore in FY19 to Rs 4,229 crore in FY22.
Branding & addition of stores
During 1QFY20, 33 COCO stores were added on a gross basis while 10 were closed. About 20 franchisee stores were added in the quarter, taking up the total franchisee number to ~160. Bata India Ltd aims to increase COCO store number by a net of 50-70 stores. While on the franchising side, the intent is to take the number up to 200 by the end of FY20. Besides COCO stores and franchisee stores some of the old stores are being renovated. All new stores, renovated stores and relocated stores are given the uniform ‘red-label’ look as the company looks forward to overhaul its image to attract the new age customers.
Strengthening third party business
Online sales account for 5% of turnover of Bata India currently. It was indicated that this segment grew ~60%-70% in FY19 (both from its web store as well as through partner stores) and the company is again aiming at a growth of 60%-70% in FY20E too with an overall objective to scale it to 15% in five years. The company offers around 500 SKUs online. It also stated that the entire online range was exclusive (and hence avoids channel conflict). The footwear sold through its own online outlet does not discount and whenever the shoes get discounted by third party website it was indicated that the hit due to discounting is typically not taken by Bata.
Opportunities in E- commerce space
After dairy and biscuits, salty snacks are the next big category for Britannia to cash on, in terms of the size of opportunity. Recently, the company did a test launch of the baked salty snacks in Tamil Nadu at a price point of Rs 5. It aims to extend it to pan India in a phased manner. They will shortly commission a plant in the West for the snacks portfolio and will add a few more units in West and South both in future.
As operations expand, return ratios to stabilize
Bata India Ltd has witnessed staggering growth in the past 4 years which amplified the return ratios. We expect the company’s return ratios – ROCE and ROE to stabilize in the range of 27.2% and 18.1% respectively as it enters into the maturity stage of the business cycle.
Little scope for margin expansion
A lot of the margin expansion that has come in recent times has been through volume discounts on raw material and finished goods. A further cut by 2%-3% even from the current level can fuel another 100bps-120bps of gross margin expansion even beyond June 2019, ceteris paribus. Since its largest vendor provides for significant chunk of its supplies, the scope for margin improvement looks timid.
Equity Research
Major Highlights for the quarter Q1FY20
Revenue from operations for the Year ended 30th June 2019 of Rs. 882.75 crore has increased by 11% over the corresponding period last year. Revenues from the retail channel (90% of sales) grew 13% whereas revenues from non-retail channel (10% sales) declined 4% YoY in FY19.
In addition to the launch of new collections, Bata continued to shore up its investment in marketing spends with advertisement expense increasing 65.3% YoY to Rs 66.1 crore. As a percentage to sales, ad spends are now at 2.3% in FY19 (1.5% in FY18 and 0.9% in FY17)
In FY19, Bata opened 71 new Bata stores, 51 Franchisee stores and refurbished 47 stores across India. It also relocated 14 stores and closed 28 stores. As on FY19, total number of stores were at 1415 with retail space of 3.07 million sq ft.
Online business continued to witness robust traction with Bata selling more than 1.5 million pairs (vs. 8.9 lakh pairs sold in FY18) and achieved revenue of | 120 crore (4% of sales), up 35% YoY.
Hush Puppies continues to be the biggest brand in the premium footwear space with increasing market share on a YoY basis. Currently, the brand has 90+ COCO stores, which would cross 100 mark by the end of 2019
Return ratios to come down with growing business
Higher growth with expansion into newer categories may lead to a toll on return ratios. We expect the ROCE and ROE of the company to taper down from 30.6% and 20.5% in FY 19 to 27.2% and 18.1% in FY22 respectively.
Revenue growth to be steady
23.8630.59 29.09 28.39
27.19
14.95
20.46 19.44 18.95 18.11
0.05.0
10.015.020.025.030.035.0
FY18 FY19 FY20E FY21E FY22E
ROCE (%) ROE (%)
2,634.2 2,931.1
3,282.8 3,726.0
4,229.0
6.5%
11.3%12.0%
13.5%13.5%
0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%
-
1,000
2,000
3,000
4,000
5,000
FY18 FY19 FY20E FY21E FY22E
Revenue (Rs. Crores) Growth YoY (%)
Equity Research
Net profit to surge going ahead
Outlook and Valuation
We have a BUY rating on Bata India Ltd, given its strong balance sheet and revenue projections based on its dynamic product introduction are set to cement its position in the domestic markets as there lies a huge potential of untapped domestic share that the company aims to target. We value Bata India Ltd at 57x FY22E EPS, with a target price of Rs 2100 representing a potential upside of 21.7% from CMP.
Bata India Ltd - Company Overview
Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The Company went public in 1973 when it changed its name to Bata India Limited. Today, Bata India has established itself as India’s largest footwear retailer. Its retail network of over 1375 stores gives it a reach / coverage that no other footwear company can match. The stores are present in good locations and can be found in all the metros, mini-metros and towns. Bata’s smart looking new stores supported by a range of better-quality products are aimed at offering a superior shopping experience to its customers. The Company also operates a large non retail distribution network through its urban wholesale division and caters to millions of customers through over 30,000 dealers.
Bata India Limited product portfolio
Casual Shoes
Formal Shoes
Bag-packs and Handbags
Accessories
Diversified product portfolio with revenues spread across each vertical
Source: Company, In-house research
Key Risks
Changing Style and consumer taste Return ratio growth is slowing down Falling margins
220.5 329.0 368.5
422.3 473.4
8.4%11.2%
11.2%11.3% 11.2%
0.0%
5.0%
10.0%
15.0%
-
200
400
600
FY18 FY19 FY20E FY21E FY22E
Net Profit (Rs. Crores) Net Profit margin (%)
85.30%
9.80%
4.80% 0.10%
Biscuits Dairy Bread Gifting
Equity Research
Balance sheet (Consolidated) Profit & Loss Account (Consolidated)
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