V guard

• 1. MOHAMMED IRSHAD.P MOB: 9847587566

2. Introduction V-Guard Industries Limited is one of the growingindustrial houses in Kerala in the manufacturing and marketing of various electrical and electronic products, with a vision to be trusted house- hold name in electronic home appliances. At V- Guard, success is measured in terms of customer satisfaction and quality that is built into every product, and includes respect for human values, individual dignity and adherence to honest, ethical and professional conduct. This enable customers and all stakeholders to be partners in the Companys growth and prosperity 3. OBJECTIVES To study about the functions of various departments and hierarchy of the organisation. To know about the capital requirements, financial require ments, technical know- how,plant machineries, raw materials. To look after employees welfare To contribute towards HRD To know the CSR and quality measure adopted by the organisation 4. Company Information Full nameV-Guard Inds Ltd Legal Address 33/2905 F, Vennala High School Road, Vennala; Kochi; Kerala; 682028 Status: Listed Legal Form: Public Limited Company Operational Status: Operational ISIN CODE : INE951I01019 Financial Auditors: Deloittee Haskins & Sells (2011) Total Employees: 1,220 Tel: 0484- 2539911/2530912 5. HISTORY OF V-GUARD INDUSTRIES Establish in 1977 a s a Partnership Concern in the name of M/s Prompt India which was engaged in the business of manufacturing and marketing voltage stabilizers under the brand name "V-Guard". In 1992, Premier Electronics, the partnership concern was dissolved and Mr.Kochouseph Chittilappilly continued the business as a properietory concern. In the year, 1985 M/s Prompt India changed its name to M/s VGuard Industries. November 15, 2001 our Company was converted into a private limited company and again got converted into a public limited company on August 1, 2007 and received a fresh certificate of incorporation in the name of "V-Guard Industries Limited". 6. Established with a capital of 1 lakhs rupees, two workers and an average production of 50 voltagestabilizers a month, our company now has diversified into a multi-product company which now manufactures and markets Electronic Voltage Stabilizers, Monobloc, Jet, Submersible, Compressor pumps and Electric Motors, Insulated Electrical Cables (House Wiring, Industrial), Electric Storage & Instant Water Heaters, Solar Water Heaters, UPS, Electric Fans and isalso in generation of Power in a small way. 7. Our Products are not only well recognized in all the southern states of the country, mainly being Kerala, Tamil Nadu, Karnataka, and Andhra Pradesh but are also enjoying demand across the market. This recognition arises out of the fact that consumers recognize our brand V-Guard because of its quality as well as our presence in the market for about thirty years. We have attained over 3 decades of experience in this business and are proceeding forward towards realizing our vision to make V-Guard a trusted house-hold name in electrical, electro-mechanical and electronic home appliances. We presently have sixteen branches including our head office located in Cochin, spread across 12 states and the Union Territory of Delhi. We have recently ventured into states of Maharashtra, Haryana, Madhya Pradesh, Orissa, Himachal Pradesh, Chattisgarh, Uttar Pradesh and Gujarat. 8. Competitors Starlite Components Ltd. STACOMStone India Ltd. STOINDSwelect Energy Systems Ltd. NUMEPOSwitching Technologies Gunther Ltd. SWITECThana Electric Supply Co Ltd. THAELEToyama Electric Ltd. TOYELEW S Industries (India) Ltd. Etc 9. HEAD Office: Little Flower Church Road, Kaloor , Cochin Tel. No. -91-0484-2539911, 2530912 , Website: www.vgaurd.in 10. BOARD OF DIRECTORS Name Designation Status Mr. P.G.R Prasad Chairman Independent Director Mr. Kochouseph Chittilappilly Managing Director Whole time Director Mr. Mithun K.Chittilappilly Executive Director Whole Time Director Mr. Krishna Iyer Director Non- Executive Director Mr. K. Vijayan Director Administration Whole Time Director Mr C.J. George Director Independent Director 11. PRODUCTS Products marketed under the brand name V-GUARD are: Electronic Voltage Stabilizers Monobloc, Jet, Submersible pumps and Electric Motors. Insulated Electrical Cables (House Wiring & Industrial) Electric Storage& Instant Water Heaters Solar Water Heaters. UPS. Electric Fans. Generation of power through wind mills 12. V-guard productsVoltage StabilizerPumps & MotorsSolar Water Heaterwiring cablesGeysersfans 13. UPSPower and control cablesDigital UPSSwitchgears & DBsInduction Cooker 14. OUR MARKET 15. Vision LET US ENDEAVOUR TO MAKE V-GUARD A TRUSTED HOUSEHOLD NAME 16. Vision Our vision is to make V-Guard a trusted House hold name by: Creating a distinct status for our self in the electrical, electronic home appliances and electro mechanical markets Driving growth through both organic & inorganic initiatives. Keeping shareholder interests at the core of business and put Customer Satisfaction on top of the agenda 17. Mission To offer at affordable prices, a range of products thateliminates manual labour, save time and energy and add to comfort and enjoyment. To manufacture products that meets international quality standards and provides trouble-free performance. To adopt designs that support timely and efficient aftersales service. To continuously innovate and add value to products, if needed to be through technical collaboration. 18. Founder & MD, V-Guard IndustriesMr.Kochouseph Chittilappilly 19. Mr.Kochouseph Chittilappilly A SUCCESSFUL BUSINESS MAN he went on to establish hisown company V-Guard in 1977. Sensing a need in the market for voltage stabilizers, he set up a small manufacturing unit in Thrissur, with a borrowed capital of Rs 1,00,000 and 2 workers for assistance. Capturing the market in a short span of time, he then diversified the product range of the company to include Pumps & Motors, Electric Water Heaters, Solar Water Heaters, Wiring Cables, UPS, and Ceiling Fans. Further diversifying his business ventures, in 2000 he launched Veegaland, a one of its kind amusement and water theme park in Cochin, Kerala. He followed up the success of Veegaland by launching Wonderla, a second amusement park at Bangalore, Karnataka. 20. Social Service 21. Awards / Recognition Best Entrepreneur in Kerala awarded to Kochouseph Chittilappilly, CMD, V-Guard Industries Pvt. Ltd. (1993). Highest Individual Income Tax Payer from the State 1993 to 1995 from the Government Of India. Vyavasaya Jyothi Award given by the Ernakulam Chamber of Commerce (1996). Industry Excellence Award for Medium Scale Industries awarded by The Institution of Engineering (India), Cochin (1998). Millennium Businessman of Kerala awarded by Business Deepika (2000). 22. Businessman of the Year awarded by Dhanam Magazine(2007). Samoohya Suraksha Award by the National SafetyCouncil, Kerala Chapter (2010). Tourism man of the year (2011) Management leadership award (2012 23. BANKERS TO OUR COMPANY STATE BANK OF INDIA THE DHANALASHMI BANK LIMITED STANDARD CHARTERED BANK CITI BANK 24. Promoter groups M/s. V-Star Creations Pvt. Ltd. Private Limited Company M/s. Veega Holidays and Parks Pvt. Ltd. Private Limited Company M/s. Wonderla Holidays Pvt. Ltd. Private Limited Company M/s. Vintes Solutions Pvt. Ltd. Private Limited Company M/s. Pearlspot Resorts Ltd. Limited Company M/s. Electro Controls Proprietary Concern Except as disclosed above and in Related Party Transactions on page no. 145 25. STRENGTH Presence of established distribution network in bothurban and rural area Presence of well known brand. In recent years organized sector has increased its share in the market wise than the unorganized sector 26. WEAKNESS Demand is seasonal and is high during festive season Demand for some of the products are dependent on goodmonsoons. Poor government spend ingon infrastructure Low purchasing power of consumers 27. OPPORTUNITY In India the penetration level of white goods is lower ascompared to other developing countries Unexploited rural market Rapid urbanization Increase in purchasing power of consumers Easy availability of finance 28. THREAT High import duty on rawmaterials imposed Chief imports from Singapore China and other countries 29. Conclusion V guard industries are the major company of producingconsumer durables and also a company having high goodwill. Now the company is running successfully. The earnest effort of the management and the willing co-operation of the workers put it on track successfully. Now the company is really in the developed stage and is also moving ahead to import its products . The company is strived to achieve an established position and reputation through its various marketing strategies. The dedicated corporate social responsibility that the company has towards the society and the employees makes V-guard to have a good brand image. The company is also working hard to achieve its vision let us end eavour to make V-Guard a trusted household name and as per their effort put on it will achieve its vision one day