Uxpa design thinking workshop

Austin UXPA

IBM Design Thinking

Let’s jump right in…

Exercise 1: Design a vase

Exercise 2: Design a way for people to

enjoy flowers in their homes

Design Thinking

Prototype

Evaluate

Understand

Explore

IBM Design Thinking: Principles and Core Practices

Prototype

Evaluate

Understand

Explore

Sponsor UsersUnderstand the User

Experience

PlaybacksCollaborate.

Align. Engage!

HillsInvest for Market

Outcomes

IBM Design Thinking: Principles and Core Practices

Hills frame your

releases around user-

centric market

outcomes, not feature

requests.

Sponsor Users help you

design experiences for

real target users, rather

than imagined needs

Playbacks align teams

around stories that

show the value of your

offering to your users

Sponsor UsersHills Playbacks

IBM Design Thinking: Principles and Core Practices

Sponsor UsersHills Playbacks

Hills frame your

releases around user-

centric market

outcomes, not feature

requests.

Sponsor Users help you

design experiences for

real target users, rather

than imagined needs.

Playbacks align teams

around stories that

show the value of your

offering to your users.

user

users

users

Prototype

Evaluate

Understand

Explore

UXPA: Design Thinking Workshop

Empathy Map

As-Is Scenario Map

Design Challenge

Design way for Extraordinary to carry a drink.

Goal: To move from

observations to shared

insights about our user.

Exercise 3: Empathy Map

DO?

THINK?

SAY?

FEEL?

What does the Extraordinary:

Exercise 3: Empathy Map Get to know your extraordinary!

1. Select a key user of the experience that

the team has decided focus on - draw them

in the center of the circle and label with name

and role.

2. Diverge. Each team member writes one

observation per post-it note and puts them

into the appropriate section on the map.

3. Annotate unknowns, assumptions and

questions. Build off of others team members

post-it notes.

Exercise 3: Empathy Map

Better understanding a users needs

Exercise 3: Empathy Map

Better understanding a users needs

2 Minute Team Playback

One team member walk the rest

of the team through the results.

Let’s keep moving…

Exercise 4: As-Is Scenario Map

Goal: To visualize the users

workflow and to identify

pain points, confusion

and opportunities.

Exercise 4: As-Is Scenario Map

1. Choose a scenario within the

experience the team is focused on.

2. Begin by outlining the “Steps” section

with one sticky note for each each

step starting at “Just before” and

ending at the “Final Stage.”

3. Fill in what the user is doing, thinking

and feeling for each step in the scenario.

* Remember one item per post-it note.

Findings the opportunities in the

user’s current experience:

Understanding a users current situation

Exercise 4: As-Is Scenario Map

Understanding a users current situation

2 Minute Team Playback

One team member walk the rest

of the team through the results.

Austin UXPA

Q & A