UX Strategist & Architect | 95-16 · UX Strategist & Architect | 95-16 Working as the User Experience Lead and Sr. UX Architect on various accounts, my primary role was to understand,

UXStrategist&Architect|95-16WorkingastheUserExperienceLeadandSr.UXArchitectonvariousaccounts,myprimaryrolewastounderstand,designandtestdigitalsolutions.SomeoftheorganizationsIconsultedinclude:Bridgestone,SentryInsurance,Motorola,NorthernTrust,Allstate,CVS/Caremark,Wendy’s,HewittAssociates,Walgreens,OfficeMax,McDonalds,Anixterandothers.

FinancialServices/UXArchitect&InterfaceDesigner|February2016–Present

• Focusedontheprimary.compropertytodeterminetheevolutiontoaresponsivesolution.

• Definedthedeliveryapproachandprojectplantocoincidewithausercentereddesignmethodology.

• Conducteduserresearchandestablishedpersonasandjourneymapsofkeystories.• Architectedwireframesforthe.comdepictingvariousbreakpointsacrossformfactors.• Designedvisualconceptsandaprototypecomprisedofuniquepagetemplates.• Establishedacontenttaggingandpersonalizationstrategytodeliverdynamiccontent.• CollaboratedwithMarketing,ITandBusinessStakeholderstoensuresuccess.

PharmaceuticalCompany/UXArchitect|September2015–January2016

• Conductedanauditoftheexisting.compropertytoidentifyareasofopportunity,challengesandpotentialreusetotransformthesitetoaresponsivesolution.

• Performedaheuristicevaluationofthe.comwebpropertytoprovideopportunitiesforimprovementofthenavigation,interactionmodelandpagestructure.

• Presentedfindingstoexecutiveleadershipandcollaboratedonthecostbenefitanalysistorequestbudgetfora2016redesign.

• Architectedwireframesforvariousbreakpointsdepictingtheevolutionofthesiteacrossformfactors.

Motorola/UXArchitect|July2015–September2015

• Reviewedtraditionalrequirementsofanapplicationsupportingtheconfigure,price,quote(CPQ)modelforsalespeopletomanagetheirworkflow.

• Adapteduserpersonasanddevelopeduserjourneystoclearlyarticulateneedsprioritization.

• CollaboratedwithinternalteamstorefinetheprojectplanandintegrateUXactivities• Architectedwireframestodepictinteractions,functionalityandinformation

organization.• Designedvisualconceptsforuniquetemplatesasafoundationforrapid-prototyping.

Various/UXConsultant&Trainer|January2015–June2015

• CreatedcustomcurriculumtoeducateclientsonthepurposeofuserexperiencedesignandmethodstointegrateUCDintoagileandotherdeliveryapproaches.

• Conductedhands-onworkshopstovalidatebusinessneedsandperformaco-designeffortoutlininguserneeds,journeysandconceptsketches.

• Craftedandpresentedthe‘ValueofUX’toexecutiveleadershiparticulatingtheevolutionofthedigitalecosystem,maturationofUXandthebusinessvalueofadheringtoaUCDapproach.

Allstate/UXArchitect&Strategist|January2014–December2014• Establishedauserresearchapproachincludingobservationalfieldstudies,contextual

interviewsandmock-upinterviewstoestablishpersonasandjourneymaps.• Performedaheuristicevaluationofanenterpriseapplicationtoidentifyopportunities

toimprovetheagentandcustomerexperience.• Collaboratedwithinternalteamsandexecutivestakeholderstorefinetheproject

charterandestablishthecustomervaluepropositionforanenterpriseinitiative.• Architectedhi-fiwireframestocaptureinteractionsanddepictfunctionalityand

informationorganization.• Designedamobilesolutiontosupportmulti-linequotingforagents.• Performedfacilitationaspartofa60-personAgencySummittoco-designsolutions

leveragingauser-centereddesignmethodology.• Providedmentorship,educationandguidancetoamulti-disciplinaryteam.• Participatedintheplanningandmanagementofkeydigitalinitiativesandintegrationof

auser-centereddesignapproachintoanagilemethodology.

Anixter/UXArchitect&InterfaceDesigner|April2012–December2013• Performedanalysisandresearchtoestablishanunderstandingoftheuseraudience(s)

anddeveloppersonasand‘day-in-the-life’studies.• Evaluatedthousandsofpagesofrequirementsdocumentationandextractedcore

functionalitytoestablishnavigationmaps,processflowsandwireframes.• Collaboratedwithinternalteamsandparticipatedasamemberoftheexecutive

steeringcommitteerepresentingUserExperienceandWebStrategy.• Establishedauser-centereddesignprocessandinstitutedkeytechniquesutilizedin

agiledesignanddevelopmentincludingtheinstitutionof4-weeksprints,timeboxes,backlogs,etc.

• Conductedscenario-basedusabilitytestingfollowingeachsprinttoincorporatekeyfindingsintoourdesignprocess.

• Integratedmultipledisciplinaryresourcetracksintoacommonandholisticdeliverymodel.

• Generatedthestrategy,experiencedesignandvisualframeworktotransformanenterpriseorderentryapplicationintoavisionforcreationofacomprehensive‘salesdesk’dashboard.UL/UXArchitect&InterfaceDesigner|January2012–June2013

• Evaluatedcontentmanagementsolutionsacross3acquiredcompaniestoestablishacommonstrategyandstructureforthemanagementofinformation(content,assets,documents,etc.).

• PerformedanalysiswithintheEnvironmentalUnittoidentifyworkflowprocessesandopportunitiestoautomateandcreateefficiencies.

• GeneratednavigationmapsandwireframesforanEnterpriseSharepointSiteconsistingofSearch,ActivityFeeds,DocumentManagement,CustomWorkflows,Reportingandothercorefunctions.

• Createdplansfordeliveryandreleaseschedulesfortheintegrationoftechnicaltracksandanimpactassessmenttoorganizationalchangeandadoptionneeds.

• Designedtheuserinterfaceforoneofthelargestfastfoodcompaniesintheworld(clientofUL)andextendedtheirbrandwhileeffectivelycommunicatingfunctionalityvisually.

• CollaboratedwiththeBusinessandExecutiveManagementtoprovideguidanceanddirectionondigitalstrategyincludingtheircustomerexperiencestrategy.

• ParticipatedinthedefinitionofpersonasforanEnterprisePortalandCMSinitiativeleveragingSharepoint2010,FASTandAzure.

• Architectedanddesignedinteractivereportingfunctionalityincludingdozensofdatapointsrepresentedinmultipleviews.

• OutlinedthestrategyforthemanagementofSafetyandGlobalRegulatorydocumentationincludingthecollaborationtodevelopamulti-phaseimplementationplan.

• Managedmulti-disciplinaryteamtoensuretheunderstandingofacommonvisionandarchitecture.

• LedtheUXarchitecturethroughoutthedeliverylifecyclefor3-EnterpriseSharepointimplementations.

SentryInsurance/UXArchitect&LeadStrategist|February2011–January2012

• Performedcompetitiveanalysis,marketassessmentandheuristicevaluationofthebusiness-to-businessmarketplaceincludingself-servicefunctionality.

• Establishedstrategicweb-enablementplantoestablishaholisticandcomprehensivewebstrategyincludingB2C.com,B2B.com,SocialMediaandMobile.

• CreatedplansfordeliveryandreleaseschedulesfortheUXdisciplinarytrack.• CollaboratedwiththeBusinessandExecutiveManagementtoprovideguidanceand

direction.• DesignedSentry.com2.0toenhancetheexperienceandensureastrongbrandfootprint

ontheweb.• Defineduserflowandrecommendedfunctionalityenhancements.• Designedreportsandchartsprovidingdataaggregation,multi-levelviewsand

dashboardsummaries.• Creatednavigationmapsandwireframessupportingthe.comandservicesincluding

AccountRegistration&Management,PaymentServices,ClaimsReporting,andmore.• CreatedplanforPersonadevelopmentfromParticipantInquiriesandResearchto

designofthePersonas.• ManagedUXteamandBAteamtoensureon-timeandwithinbudgetdelivery.• Providedthought-leadershipandestablishedauser-centereddesignapproachfor

delivery.

Allstate/UXArchitect|September2010–February2011• Performedcompetitiveanalysis,marketassessmentandheuristicevaluationofthe

mobilemarketplaceandClient’smobileapplicationsuite.• IdentifiedkeygapsinproductofferingsforInsurance,Banking&Investments.• Establishedroadmapidentifyingkeythemesforsuccess,corefunctionalityanddefined

prioritizationmetricsforrecordingROI.• ArticulatedKPIsandmappedthemtoBusinessRequirementsworkingwithMarketing

andTechnology.

• Createdplansfordeliveryandreleaseschedulesincludingresourceallocationsandbudgeting.

• CollaboratedwiththeBusinessandExecutiveManagementtoprovideguidanceanddirection.

• Analyzedthecostsofimplementingfeaturesandfunctionalityandmadedecisionsoninternalvs.externalresourceplanning.

• Servedinacapacityto‘pushtheboundaries’oftechnologytoaddressbusinessneedsandleveragethecutting-edgemobilecapabilities.

• Createdconceptualmodelsformobileefforts.• Designedmobileuser-flowandrecommendedfunctionalityenhancements.• Creatednavigationmapandwireframessupportingnewproductoffering.

OfficeMax/UXArchitect&InterfaceDesigner|March2010–December2010

• RedefineduserexperienceforkeysegmentsoftheE-commerceflowandfunctionality.• Designedtheuserexperiencethroughthecreationofnavigationmapsandwireframes.• Facilitatedworksessionstounderstandrequirementmappingtoinformation

architecture.• ConductedusabilityassessmentsontheB2BandB2C.comwebsite.• CompletedwireframesformodificationstoOrderStatus,StoreLocator,RepeatOrders,

Rebates,andvariousothersectionsofthewebsites.• Createduserscenariosandprocessflowstosupportthee-commerceexperience.• PerformedheuristicevaluationontheMaxPerks(RebateSite)toconsolidatethe

processandintegraterebatesintothecheckoutexperiencemoreeffectively.• Managedthecontentandgraphicdesignteamstoensuretheexperiencereflectedthe

existingonlinepresence.• CollaboratedwiththetechnologyteamtointegratetheHTML/CSStemplateswitha

structuretofunctiononATG.

Walgreens/UXArchitect&InterfaceDesigner|February2010toMarch2010• Establisheduserscenariosandusabilityscriptsforprototyping.• Facilitatedworksessionstounderstandrequirementmappingtoinformation

architectureandBCC.• Designedtheuserexperiencethroughthecreationofnavigationmapsandwireframes.• Conductedheuristicusabilityassessmentsontheexisting.comwebsiteutilizingATG.• Mappeduserscenariosandprocessflowstoe-commerceexperience.• Collaboratedwithcontentandgraphicdesignteamstoensuretheexperiencewas

maintainedthroughoutthedesignprocess.• Architectedtheenhancedorderstatusprocessfortheenhanced.comexperience.

ArgosyUniversity/UXArchitect&InterfaceDesigner|July2008-January2010

• Facilitatedworksessionstoidentifytheprofilesegmentsmostsuitableformarketingonlineviasocialnetworkingenvironments.

• DesignedaProgramandestablishedtheprojectplan,staffinglevels,etc.todeliverprogramsforprospectivestudents,studentsandalumniacrossthetargetedsocialnetworks.

• Deliveredon-timeandwithinbudgetforenvironmentsincludingFacebook,MySpace,Blogger,Twitterandnumerousotherancillarynetworks.

• Consumedanalyticsandreportsidentifyingkeyinsightstodrivedesignanddevelopmentefforts

• Createdasupportmodeltoensureconsistentupdatesandmodificationstotheenvironments.

• EstablishedanOnlineReputationManagementProgramprovidingweeklystatusofnegativementionsoftheUniversityandsolutionstocounteranyidentificationofnegativemessaging.

• EstablishedamobilesocialmediastrategydesigningtheinterfaceforintegrationofbothFacebookandBlogposting.

• DesignedmarketingeFeedintegrationmodeltosupportdeterminationofCPLandCPAviatrackingentrancesandbounceratesviatheoriginationofthelead.DeVryUniversity/PM/UXArchitect|January2007-June2008

• EvaluatedOraclePortalassolutionfortheStudentFinanceWebsitefocusedonthreecoreaudiencesegments.

• EstablishedprogramdefiningthecurrentstateofDiscovery,ApplicantandStudentandtransformedthecurrentstatetoafuturestateunderstanding.

• DevelopedprogramcontrolsleveragingaSoftwareProcessFramework(SDLC)toestablishmultipleprojecttracksforallpracticecompetencies.

• Createdamulti-phasescopematrixandDefinitionDocumentoutliningtheapproach.• Institutedweeklystatusmeetingstoreviewscope,issues,risksandassumptions.• Monitoredworktracksandresourceallocationstoensureon-time,withinbudget

delivery.• Managedmultiplevendorsandresourcesandpromotedcollaborationviameetingsand

workgroups(deliverypods).

PillarDataSystems/PM/UXArchitect|January2006–March2006• CollaboratedwithLeadContentManagertoobtaininformationonuseraudience.• Generatedusecases,navigationmaps,wireframesandcontentsetsforidentificationof

skeletonsneededwithinWebLogicPortalandattributesforTeamSite.• Designedlookandfeelcompsandidentifiedguidelinesforportletskins.• Generatedclick-thruprototypesofuserexperience.

NextDayToner/UXArchitect|October2005–December2005

• Createdapplicationmodeltosupportane-commercestorefrontsellingprinter,tonerandofficesupplies.

• Establishedmodelforinventorymanagement,trackingandtransactionmanagement.• Collaboratedwithdesignteamtointegratethestorefrontwiththelook-and-feel.• Reviewedrequestedfeatures/functionssuchassearch,shoppingcart,andshipping

management.JohnDeere/WebStrategist|June2005–September2005

• Designedstrategymodeltoeffectivelygatherwebsitegoals,needsandvision.• Hostedinformationworksessionsthroughouttheinitialstrategyphaseoftheprogram

lifecycletodefineuserprofilesandinformationalassets.• OversawdefinitionofexistingInterwovenTeamsiteenvironmentandIBMPortal

environment.

• ProvidedmodeltointegrateInterwovenTeamsitewithIBMPortalutilizingadynamicdeliveryconcept.

• DesignedVisualPOCforaredesignedvisualpresencefollowingdeliveryofcontentviatherecommendeddeliverymodule.

Wendy’s/UXArchitect&InterfaceDesigner|March2005–May2005

• AnalyzedexistingapplicationmodeltodetermineintegrationbetweenaCMS(Stellent)andWebLogicPortal.

• Gatheredinformationonuseraudience,conductedworksessionsandprovidedoversightduringthedesignoftheInformationArchitecture(navigationmap,wireframes)tosupportfindings.

• ManagedthecontentauditoftheexistingIntranettodefinegridstructureandplacementofportletswithinSkeleton(s).

• Reviewedrequestedfeatures/functionstobeextendedleveragingWebLogicPortal.• DesignedVisualrecommendationforSkincustomization.

Caremark-CVS/PM/UXArchitect/InterfaceDesigner|May2003–December2006

• AdvisedexecutivemanagementontheContentManagementProcessandorganizationalrequirementneedsforStellenttosupporttheirconstituents.

• RecommendedthestructuretodefineandmanagetheContentManagementProgram.• Maintainedallprojectcontrolsincluding,butnotlimitedto,scopematrix,definition

deliverables,designdocuments,issuesandriskslogs,resourceandbudgetmanagement,etc.formultipleprojectsusinganAgilemethodologyworkingiteratively.

• Managedmultiplevendors,internalresourcesandcontractorstoensureefficientdeliveryacrosstheProgram.

• Oversawandfacilitatedworksessionsandrequirementgatheringforprocessalteration,informationcategorizationandcontentmanagement.

• Validatedsitestructure,userscenarios,operationalprofiles,information/relationshiparchitectureandportlets.

• Collaboratedwithbusinessunitsintheevaluationofcurrentandfutureprocesses.• AssessedandmanagedthedevelopmentofaPOCprovidingintegrationbetween

WebSphereandtheselectedCMS,Stellent(OracleContentManager).• DefinedmodelforWebMDXMLfeedstobeprocessedviaStellentanddynamically

deliveredviathewebsite.• Designedthelookandfeelandallinformationarchitectureandtechnologydeliverables

fortheirIntranet.(internalconstituentsnowapproximately200,000).• IntegratedStellent(OCM)withWebSpherePortaltoprovideacomprehensivesolution.• Managedmultipleprojectsandperformedanalysisonprojectsrangingfromapplication

developmenttowebsitedeliverycomprisingmulti-milliondollarbudgets.NorthernTrust/WebStrategist/UXArchitect|January02-April2003

• Facilitatedworksessionsthroughouttheprogramlifecycleandmanagedthedeliveryandintegrationofvariouscontentmanagementandadministrationfeaturestostreamlinethedeliveryofinformationalassets.

• DevelopedprogramcontrolsleveragingaSoftwareProcessFrameworktooverseemultipletracksincludingcontentmanagement,reportingintegrationandsitedevelopmentanddesign.

• Performedcontentdefinitionincludingmeta-dataschemas,userdefinition,attributedocumentation,workflow,source,behavior,profilingmodel,etc.

• EvaluatedtheintegrationofBroadvisionandInterwovenTeamSite.• EstablishedECMstrategy&architectureformulti-channelimplementationleveraging

TeamSiteasCMengine• Implementedcontentcontribution,screenbuildinganddynamicdeliverymodulesto

streamlinethecontentlifecycle.• ManagedanddeliveredTeamsiteupgradeto5.5.

ABNAMRO/UXArchitect|June2000-December2001

• RefinedtheBusinessCase,KeyPerformanceMetricsandSuccessCriteriafortheContentManagementleveragingInterwovenTeamSite.

• Oversawandfacilitatedworksessionsandrequirementgatheringforprocessre-engineering,workflowandcontentmanagementincludingdeliveryviaBroadvision.

• DefinedpreliminaryContentTypes,ItemsandAttributesincludingCategoriesandSubCategoriesutilizedbyTeamSiteandBroadvision.

• Validateduserscenarios,operationalprofiles(communitiesandmatchingrules),information/relationshiparchitecture.

• EvaluatedanddefinedprocessesacrossBusinessUnits,LegalandtheContentGroup.• Assessedcurrentbusinessuniteditorialworkflowanddevelopbaselineenterprise-level

processes.• CollaboratedwithServicesGroupsandBusinessUnitstoassessfeasibilityofsolution.• AssessedInterwovenTeamSiteandBroadVisionintegrationanddeterminekeyhurdles

includingtemplating,workflowandmeta-dataschemarelationships.• Developedpreliminarynavigationmaps,wireframes,contentmatrixandprioritization

usecasesincludingpaperprototyping.

Morningstar/CreativeLead|September1999-May2000• Oversawandmanagedtheexpectationsofexecutivesponsors,businessunitleads,end-

usersandinternalteamstodeliveraContentManagementProgramand‘onlineadvisorworkstation’.

• Facilitatedsessionstodefinebusinessobjectives,requirements,processre-engineering,technologyrequirements,e-commercesolution,etc.

• Participatedindevelopingmodelforadvisor-focusedmarketplaceenablingB2Bshopping.

• Providedleadershiptobothclientsandinternalteamsincludingpracticeintegration,deliverableintegration,portalpractices,andprocessalteration.

• Manageddeliveryof30+memberteamandmulti-milliondollarbudgetaspartoftheProjectManagementTeam.

• Analyzedthefunctionalcapabilitiesofe-businessportalplatformswiththeselectionofVignette.

iExplore/UXArchitect|March1999–August1999

• CollaboratedwithandledateamofdesignersleveragingATG.• Designedinformationarchitectureincludingnavmaps,wireframes,etc.• ImplementedformalSDLCprocessesandprocedurestoeffectivelymanageteamand

delivery.

• Communicatedwithbusinessstakeholdersprojectspecificssuchasrisksandissues,statusandresourceallocationscomparedtobudget.

• Createdarchitecturetosupporthigh-volumee-commercecapabilitiesrangingfromsearchandshoppingtotransactioncompletionandshipping.

• Developedinterfaceguidelinesandbrandextensionspecification.HewittAssociates/UXArchitect|January1998-February1999

• Collaboratedwithandledateamofanalyststodefinealltraditionalcompensationmanagementprocessesandre-engineerthemforadigitalenvironment.

• Performedanalysisandmodelingofuserinteractionandbehaviorstovalidatebusinessrequirements.

• Createdstoryboardsdefiningorganizationofcontent,functionalityandfeaturesincludingoverallcontentandfeaturerelationships.

• Facilitatedpaperprototypingworksessionstovalidateinformation,interactionandusabilitydecisions.

• Developedinterfaceguidelinesandbrandextensionspecification.

NorthernTrust|PM/UXArchitect|June1998–August1998• Hostedrequirementgatheringsessionstodetermineneedsforbothanexternal

CorporateMoneyMarketAccountApplicationandinternalmanagementcomponent.• Analyzedtraditionalbehaviorsandformulatedmodelssupportingadaptationofnew

processesfortheInternet.• Translatedbusinessrequirementsandprocessesandmappedtofunctionalareasfor

systemrequirementspecification.• LeveragedSDLCprinciplestomanageteamandextendtoUI-centricmodel.• Createdinterfaceguidelinesandextendedtolowandhighfidelityprototypes.

RushMedicalCenter/Webmaster|July1997–December1997

• SupervisedallaspectsoftheRushInternetandIntranet.• RestructuredtheRushWebSitetobemorefunctionalandvisuallyintriguing.• Collaboratedwithexecutivemanagementtodevelopwebpolicies,standardsand

contentmanagementrequirements.• EstablishedHTMLtemplatesforproductionoftheRushInternetandIntranet.• ActedasliaisontoallgroupswithinRushinthedeterminationofbusinessrequirements

anduserneeds.• Managedprogrammersandotherdisciplinestodevelopfunctionalonlineutilities.

Consulting|95-97Myprimaryfunctionwascollaboratingwithuserstodefinebusinessobjectivesandprogramrequirements.Clientsincluded:AlexianBrothers,Beltone,McDonald’sandothers.

• Directedinitiativesforprintandinteractivemediaprojects.• Facilitatedsessionstodeterminerequirements,baselinescope,vision,etc.• Managedthedesignprocessandintegrationofpractices.• Workedwithdesignteamstoproducecollateralmaterialsandwebsites.

EducationIllinoisStateUniversityDegree:BachelorofScience,DesignConcentrationHonorsandRecognitions

• KeynoteSpeakeronInteractiveMedia,ContentManagement&PortalIntegration• PracticeLeadforContentManagementandPortalinitiatives• 2004-2006BEACHIUserGroupLeader• 1999HOWMagazineJulyIssue:ProjectMention.• 1999I.D.MagazineInteractiveDesignAnnual:SilverAward.• 1999MacromediaSiteoftheWeek:DHTMLZone.• 1999ProjectCoolSiteoftheDay.• 1998HOWDesignSelfPromotionAnnual:InteractiveMediaMerit.