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Do you believe in love
ASUS ZENBOOK/UX
sales kit
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Mobile Achiever
Ambitious in work and knowledge
Knows how to balance personal
and professional life
Uses technology to achieve their
goals and make their life better
Trendy Mobile
Trendy and confident young
women Just graduated from college and
started a career recently
Likes to buy fashionable and trendy
goods that represent her style and
aspirations
K
NU
NX
VX
GN5
N3
UX
B & PX
UserSegmentation Target Audience
Product Positioning and Target Audience
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UX Series selling points
Incredible BeautyIncredible slim - 3mm at the front, 9mm at the rear
Artistic craftsmanship, hairline spun metal finish with
concentric circles
Finely crafted aluminum throughout
The 1st laptop with a 450 cd/m2 panel
Incredible ResponSuper Hybrid Engine
1. 2 second resum
2. Up to 2 week-l
3. Worry free, no
4. Extra 25% batt
portable exper
Incredible AudioSonicMaster technology, co-op with Bang &
Olufsen ICEpower for true-to-life sound
Deeper bass and mass volume
Incredible PerformaUSB 3.0 for 10 times fas
SATA 6Gb/s solid state
faster data transfer rates
USB Charger+ for more
charging
All-new 2
nd
generation
Incredible GreenPortable experienc
while web browsing
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Incredible Beauty
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Standing Out from the Crowd
The ASUS ZENBOOKTM presents a fetching
hairline spun metal finish with concentric circles
that embody the tranquility and infinite
potential of this notebook. Using durable but
elegant aluminum, this design is much more
than a cosmetic touch, its a statement ofsophistication and the first of its kind attained on
a notebook.
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
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Curves, straight lines and slender beauty
The ZENBOOK uses a precision-crafted design measuring only 3mm at 9mm at the rear. The form features razor thin edges and a curved c
which is both practical and attractive while accommodating the power
components within, this design also looks totally unique. It embodie
strength in complete balance and harmony.
Incredible Slim
U
UX31
UX21
3mm at
the front
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
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Champagne hairline
palm rest
16:9 multi-gesture
touchpad for more
intuitive user
experiences
83-key
keyboa
Luxurious interior with a u
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
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High definition visuals look better on the worlds first
450cd/m2 panel on any notebook PC, making dark areas
clearer, while light areas stand out in vivid detail. Despite
the compact form factor, the ASUS ZENBOOKTMdoesnt
skimp on tantalizing graphics, rendering everything from
multimedia to productivity in amazing fidelity.
Extra Bright and Crisp Display
Comparison
Normal
notebookMacBook Air LCD TV HP Envy13 ASUS ZENBOOKTM
150cd/m2 350cd/m2 400-450cd/m2 410cd/m2 450cd/m2
Win
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
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Incredible Responsiveness
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ASUS Exclusive Super Hybrid Engine II (SHE II)
Incredible Responsiveness
Exclusive ASUS Super Hybrid Engine II Technology ensures a
smartphone-like user experience thats always on and
instantly accessible. It also extends battery life and standby
time so users are free to enjoy the ASUS ZENBOOKTM as they
please.
Benefits of Super Hybrid Engine II
2-second resume, always on
Up to 2 weeks of standby time (UX31)
Worry free, no data loss
Extra 25% battery life with battery
saving mode
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
*UX31 s
UX21
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True instant on. Always ON.Driven by Super Hybrid Engine II, ASUS ZENBOOKTM with exclusive instant on fu
resume in just two seconds from sleep. This is as quick as a smartphone, so you c
the things you want done immediately, with no annoying wait times. It makes fo
and carefree experience thats a refreshing change from other notebooks.
SHE II with 2-second resume
2 hrs 8 hrs
2 secs
6 secs
resume time
Standby time
2 secs
Always 2-second resume.
Always on
resume time
Standby tim
Competitors
Anther A brand
ASUS ZENBOOKTM
Only 8 hours of instant on is not true instant on ASUS ZENBOOKTM always 2-second resume, t
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
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Competitors run out of batteryon the 4th day
ASUS ZENBO
Standby time u
Days
Through the efficiency of Super Hybrid Engine II technology and with instant on
enabled, ASUS ZENBOOKTM
can remain in standby mode for an incredible two weektimes longer than conventional notebooks. Also, real time battery life detection pre
loss, backing up work as soon as the battery drops below 5%charge, so your data is
Super Hybrid Engine II for up to 2 weeks* of standby ti
*UX31 standby
UX21 standb
*testing enviro
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
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*Four estimated scenarios when not conne
power plan
*Individual usage habits vary. The estimate
for reference only.
Three real scenariosStandby Time: how long the computer can standby under current
battery lifeCharge Time: remaining time to charge battery to 100%
Battery Life: under current usage, the remaining battery life
Four estimated scenariosInternet Use: for web browsing
Game Play: when playing intense games
Video Playback: watching videos in HD
Productivity: using MS Office software
Dedicated Battery Saving Mode boosts battery charge by as much as 25% for lon
range, free from the need to stay close to wall sockets or adapters. So that youre alwwhen it comes to battery life, the exclusive ASUS PowerWiz utility provides accurate
charge by specific usage conditions, so you can plan better. PowerWiz displays the r
life for different usage scenarios.
Better Battery Life and Info
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
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Incredible Green
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For those who often work outside the office, running out of battery power and havi
close to a wall socket and an adapter are real problems. Thanks to Super Hybrid Enforget about all that. Not only does it give longer standby time, but it also extends ba
through a dedicated battery saving mode, which turns on when ASUSZENBOOKTM
Workloads (web browsing, movie watching).
Incredible Green
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
Mode UX21E UX31E
Battery saving Mode 7.57W 6.62 W
Performance Mode 10.14W 9.25 W
Extend battery life 25% 28%
SKU:UX21E,i5-2467M(1.6G
UX31E,i5-2557M(1.7G
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Smart Logon
Smart Logon is an option for users to start the ZENBOOKquickly up without entering passwords. Just click the Smart
Logon icon on the desktop to configure settings and status.
Then you can easily log in to your ZENBOOK with face
recognition functionality. You dont have to worry if you
forget your password anymore!
Smart Logon :
Works with S3/S4 resume, system boost,
user logoff, switch user and lock user. Outer
light sources, face angles and photo
composition may affect detection efficiency.
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
*BT functioncur
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Incredible Performance
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Faster Data TransfersAll ZENBOOKTM models ship with SATA 6Gb/s solid state drives rather than olde
storage options, making the most of the latest hard drive interface standard withbandwidth of SATA 3Gb/s. USB 3.0 also comes standard, upping data speeds by as
times compared to USB 2.0. On average, the ZENBOOK offers seven times faster data
Next to competing models, boosting the user experience in every application.
Copying a 3.98GB .img file
From Ultrabook SATA3 SSD via USB 3.0 p
3.0 Flash3 mins 2secs
2 mins 13 secs
23 secs
MXXX Air
with Win7
MXXX Air
Apple OS
UX31E
Time
Win ZENBOOK Up to 7 times faster
Testing setup
-UX31E,I5-2557M (1.7GHz), dual channel 4GB
-MXX 13 with Apple OS X Lion,I5-2557M (1.7GH
-MXX 13 with Win 7,I5-2557M (1.7GHz), dual ch
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
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Usage Efficiency Test UX31E MXX 1with Apple OSKU i5-2557M , 4G, 128G SSD i5-2557M, 4G
Outlook
(Office 2010) Open file(9.21GB) time 1.74 sec 2.4 sFile Copy
(3.98GB .img)
SSD to USB 3.0 Flash 23.99 sec 132.7 USB 3.0 Flash to SSD 22.31 sec 117.4
ExcelOpen file (7.94MB) time 3.1 sec 8.5 sSave file (7.94MB) time 2.7sec 7.6 s
Power point Open file (27.2MB) 2.24 sec 12.5 s
Not only thin and light, ZENBOOK also forms excellent in every aspect which pro
smooth, good experience!
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
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Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
PCMark Vantage
ASUS
ZENBOOK
11219 Fruit brand
10841 S3
5085
ASUS ZENBOOK s
Score is 378 more
than fruit brand.
Score
bran
ASUS ZENBOOK s
Score is 6143
more than S3.
*Testing sku:
ZENBOOK:UX31E, i5-2557M (1.7G
Hz),4G,SSD128G
Fruit brand with Win 7,i5-2557M
(1.7G Hz),4G,SSD128G
A Brand: i5-2467M (1.6GHz)/
(Turbo Boost 2.3GHz),4GB DDR3
1333,HDD 320G+20GB SATA SSD
*Testing result may vary by
configuration and devices used.
UX31E Fruit brand S3
PCMark Vantage 11219 10841 5085
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Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
SSD Benchmark
(MB/s)
UX31E MXX13
with Win7
A brand S3
Crystal SSD
Benchmark(dirty)
Seq. Read 439.8 202.9 93.07
Seq. Write 309.7 205.7 93.07
Crystal SSD
Benchmark
(Seg. Read)
Win
ASUS
ZENBOOK
439MB/s
Fruit brand
202.9MB/s S3
93.07MB/s
ASUS ZENBOOK is
2 times more
than fruit brand.
Score
bran
ASUS ZENBOOK is
4 times more
than S3.
*Testing sku:
ZENBOOK:UX31E, i5-2557M (1.7G
Hz),4G,SSD128G
Fruit brand with Win 7,i5-2557M (1.7GHz),4G,SSD128G
A Brand: i5-2467M (1.6GHz)/ (Turbo Boost
2.3GHz),4GB DDR3 1333,HDD 320G+20GB
SATA SSD
*Testing result may vary by configuration and
devices used.
bl
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Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
Windows WEI
Win
ASUS
ZENBOOK
5.5 S3
4.5
Score
bran
*Testing sku:
ZENBOOK:UX31E, i5-2557M (1.7G
Hz),4G,SSD128G
A Brand: i5-2467M (1.6GHz)/ (Turbo Boost2.3GHz),4GB DDR3 1333,HDD 320G+20GB
SATA SSD
*Testing result may vary by configuration and
devices used.
UX31E S3
Windows WEI 5.5 4.5
I dibl
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1.10 times faster speeds
-10X faster than USB 2.0USB 2.0: 480Mb/s, USB 3.0: 4.8Gb/s
-1.6X faster than eSATA
eSATA: 3Gb/s, USB 3.0: 4.8Gb/s
-1.5X faster than FireWire3200
Firewire3200: 3.2Gb/s, USB 3.0: 4.8Gb/s
480Mb/s
USB 3.0 10 Times Faster
2.Quick charging
- USB 2.0 supports 500mA, USB 3.0 supports
900mA
3.Increased battery life:
Suspends when device is in idle mode
*iPhone battery capacity is 1400mAh
*USB 3.0 speeds quoted are component specificatio
vary by configuration and devices used.
USB 3.0 takes only 70sec to transf
USB 3.0 tak
0.01 sec fo
Comparison between USB generations
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
Incredible
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USB Charger+Quickly charge devices such as mobile phones and portable media
players, even when the notebook is powered off.
*Disclaimer: USB Charger +performance may vary by specific conditions and usage habits.
USB Charger+ supports quick charging of most mobile devices, but ASUS cannot guarantee
complete compatibility with every device.
Benefits of USB Charger+
Saves you timeWith ASUS USB Charger+, the average voltage is about 1A.So it
can reduce the charging time in half* compared to using
a normal USB port to charge.
On demand
Users can configure quick charge when the system is running orin sleep/hibernate/shutdown in DC mode. And you
can choose when to stop quick charging.
IIncredible Beauty Incredible PerformanceIncredible
Responsiveness
Incredible
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Custom cooling system
copper finsberyllium copper alloy
To accommodate so much powerful technology on a compact form factor, ASUS en
developed custom cooling and thermal designs that use a V-shaped air channel to
flow, as well as unique beryllium copper alloy components to better handle heat. Th
copper fins to direct heat away out of the case, so the ZENBOOK always stays cool.
and lighter than competing models, the ZENBOOK is also more powerful, and runs a
for increased longevity and reliability.
IIncredible Beauty Incredible PerformanceIncredible
Responsiveness
Incredible
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Playing Wifi +
Youtube UX21 MXX 11"with Apple OS X Lion UX31 w
Spec i7-2677M (1.8G Hz),4G, 256G SSD i5-2467M (1.6G Hz),2G, 64G SSD i5-2557M (1.7G Hz),4G, 128G SSD
Heat onPalmrest
Bottom Case
Thermal Performance real testASUS ZENBOOK up to 7 degrees lower then competitors.
IIncredible Beauty Incredible PerformanceIncredible
Responsiveness
I dibl Incredible
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2nd generation Intel CoreTM ultra thin design for the mobility and style youperformance you need!
>2x graphics performanceover Calpella with Intel HD
Graphics 3000 ~10x real time for video to go
Intel Silicon provides up t450mW of platform power s
>30% improvement over previous gen* >70% performance of SV BGA
22% case size reduction 17W TDP for cooler, quieter
operation
Style and mobility
Performance
Enhanced visual exp
Battery Life
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
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Incredible Audio
Incredible Incredible
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Based on cooperation between the ASUS Golden Ear team and
Bang & Olufsen ICEpower, the ZENBOOK outputs incredibleaudio thats the best among all ultrabooks in its class. Custom
design includes an oval voice coil for clearer vocals, oversized
shielded speaker magnets for more impact and better bass,
plus aluminum rings to secure speakers and reduce vibration.
This is further helped by the ZENBOOKs aluminum body, which
conducts and insulates sound very well at the same time.Lifelike audio via Smart Dynamic Range Control (DRC) means
sheer sound enjoyment in every situation.
Incredible Audio
Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
Incredible Incredible
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Incredible BeautyIncredible
ResponsivenessIncredible Green
Incredible
PerformanceI
UX31 Toshiba Z830 Acer Aspire S3
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SKU i5-2557,4G,128G
i7-2677,4G,256G
I3-2367
I5-2467
i7-2637,6G,
i5-2367, 4G, 320G
i5-2467, 4G, 160G
i7-2637,4G,160G
i5-2467
i7-2677
Chassis Full Uni-body Aluminum
(monoshell)
Aluminum A Aluminum / CD Mg-Al Alumin
Chassis TDP 17W 17W 17W 17WCPU Sandy Bridge ULV Sandy Bridge ULV Sandy Bridge ULV Sandy B
HDMI Mini HDMI Y Y Y
Panel 13.3 HD+ (1600 X 900)
450 cd/m2
13.3 HD (1366 x 768) 13.3 HD (1366 x 768) 13.3 H
Graphics Intel HD Graphics 3000 Intel HD Graphics 3000
HDD/SSD SATA 6Gb/s 128GB/256G BSSD 128GB SSD 7mm 320GB HDD/ 240GB SSD 128GB-
Bluetooth 4.0 3.0 4.0
USB USB 3.0 x 1, USB 2.0 x 1 USB 3.0 x 1, USB 2.0 x 2 USB 2.0 x2 USB 3.0
Thickness (mm) 3-17 15.9 13.1-17.5 14.9
Battery Polymer (50W) Polymer (47W) Polymer (36W) Polyme
Battery life (hr) 7 (50Whr) 8 6 for HDD, 7 for SSD (36Whr) 8
Instant on 2 sec - 1.5 sec Under 5
Weight (Kg) 1.3 1.13 1.33 (SSD), 1.35 (HDD) 1.32
Audio B &O ICEpower Wave Audio Dolby Home theater V4 -
Keyboard Chiclet Spill-resistant backlit chiclet Chiclet Chicle
MSRP US$899-1299 US$1000 US$1135-1703 US$11
UX21/UX31 SKU T bl
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Model UX21E
CPU Intel Core i3-2367M 1.5GHzIntel Core i7-2677M 1.8GHz
Intel Core i5-2467M 1.6GHz
Intel Core i7-
Intel Core i5-
Chipset Mobile Intel QS67 Express Chipset
Memory 2GB DDR3 1333MHz 4GB DDR3 1333MHz
Graphics Intel HD Graphics 3000
SATA 6Gb/s SSD 64GB/128GB/256GB SATA 6Gb/s
Display 11.6" 16:9 HD (1366 x 768) 13.3" 16:9
Battery Li-Polymer 35WH (4800mAh) Li-Polyme
UX21/UX31 SKU Table
UX21 Basic Specifications
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CPU
IntelCore i7-2677M 1.8GHz
Intel Core i5-2467M 1.6GHz
Intel Core i3-2367M 1.5GHz
Graphics
Intel HD Graphics 3000
Chipset Mobile Intel QS67 Express Chipset
Main Memory
DDR3 1333MHz 2GB/4GB
Display11.6" 16:9 HD (1366 x 768)
LED-backlit with 450cd/m2
Card Reader N/A
HDD SATA 6Gb/s SSD 64GB/128GB/256GB
Connectivity
802.11 b/g/n
External cable supports10/100/100
Built-in Bluetooth v2.1 + EDR
BT 4.0 support (on WLAN+ BT 4.0
Camera 0.3 megapixel
OS
Windows 7 Home Basic 64 bit
Windows 7 Home Premium 64
Windows 7 Professional 64 bit
Keyboard 268mm frameless chiclet keyboard
Interface
1 x mini VGA port 1 x USB 3.0 port 1 x USB 2.0 port
1 x micro HDMI 1.4 (1080p support 1 x audio jack combo
Audio Built-in B&O ICEpower audio sys Integrated microphone
Battery Pack Li-Polymer 35WH (4800mAh)
AC Adapter Output 19V 45W
Input: 100~240V AC, 50/60Hz unive
Dimension s andWeight
299mm x 168.5 mm x 3-17mm
1.1Kg
p
UX31 Basic Specifications
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CPUIntelCore i7-2677M 1.8GHz
Intel Core i5-2557M 1.7GHz
VGA
Intel HD Graphics 3000
ChipsetMobile Intel QS67 Express Chipset
Main MemoryDDR3 1333MHz 4G B (on board)
Display
13.3" 16:9 HD+ (1600 x 900)
LED-backlit with 450cd/m2
Card ReaderSD
SSD
SATA 6Gb/s SSD 128GB/256GB
Connectivity
802.11 b/g/n
External cable support 10/100/1000
Built-in Bluetooth v2.1 + EDR
BT 4.0 support (on WLAN+ BT 4.0
Camera 0.3 megapixel
OS
Windows 7 Home Basic 64 bit
Windows 7 Home Premium 64
Windows 7 Professional 64 bit
Keyboard286mm frameless chiclet keyboard
Interface
1 x mini VGA port 1 x USB 3.0 port 1 x USB 2.0 port 1 x micro HDMI 1.4 (1080p support 1 x audio jack combo 1 x SD card reader
Audio
Built-in B & O ICEpower audio sy
Integrated microphone
Battery Pack Li-Polymer 70WH (6840mAh)
AC Adapter Output 19V 45W
Input: 100~240V AC, 50/60Hz unive
Dimensions andWeight
325mm x 223mm x 3 -17mm
1.3Kg
p
I/O CONNECTOR
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Mini VGA USB 2.0 Audio/mic jack
USB 3.0
USB Charger+
DCMicro HDMI
Micro HDMI
SD card reader
USB 3.0 USB
Charger+Mini VGA
USB 2.0 Audio/mic
jack
/
Power LED
Power LED
Carrying Weight Comparison
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Carrying Weight Comparison(Unit: g) UX21 UX31 Acer S3
Machine 1145 1300 1350
Bag 168 221 460
Adapter 174 174 323
Mouse - - 50
LAN cable 19 19 -
VGA cable 17 17 -
Cable sleeve 8 8 -
Total 1515 1739 2183
UX31 carrying weight is 20% lighter
than Acer S3!
Hard
-bundle Cable
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USB to LAN cable
miniVGA to VGA cable
Hard-bundle Cable
UX21/31 100% bundle sweet accessory - VGA & LAV cable!
User no need to buy any other switch cable.
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Instant On User Interface
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Instant On User Interface
1. Desktop Gadget
6. Icon on palmrest
2. Welcome page encourage users to ena
4. Startup menu: Shut Sleep position switch5. Power LED: 1 sec 1 flash (sleep) 2 secs 1 flash (deep sleep)
16:9 large touchpad mm UX21 U
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16:9 large touchpad Glass material/smudge-resistant
Palm proof typing reject accidental input
Multi-gesture touch technology
X 105
Y 63
Area 6615
UX31 touchpad
larger than the
competition!
Instant On How to extend Standby Tim
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Instant On How to extend Standby TimFrom sleep mode to DEEP SLEEP mode- Only maintain the power of memory and EC, turn off PCH power
Normal S3 remaining power Deep S3 remaining powe
PCIe
Multi-Gesture Touchpad A. Slide your finger across the h i Y l h
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the pointer. You can also h
and slide your finger to dra
B. Use the left and right butto
mouse.
C. Use two fingertips to slide
on the touchpad to s
up/down/left/right.
D. Use two fingers to tap the to
mimics the right-click func
E. Slide three fingertips up on
show all applications. Slid
the desktop. Slide left/righ
S w i
left to right to view th
right to left to return to t
ZENBOOK Innovation - EE
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PCB
- 10 layer
- HDI(High Density Interconnection)
Chipset
- BGA package
- Integrated
single chip
Memory
- 4Gb/s mono die
- On board memor- Stack die
RF Antenna
- Located inside me
- Signal amplificati
ZENBOOK Innovation - Chassis
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MechanicalMaterial
- Aluminum
- Mg-AL : plain surface treatment
Methodology- Aluminum extrusion /forging /CNC
- CNC (Computer Numerical Control)
Thermal- Fan efficiency
- Thermal module efficienc
- Thermal dimensions/thic
- Fan outlet vent
- Skin temperature
ASUS adopted CNC methodology and aluminum to reach the highest mec
quality, most incredible design, and the latest thermal developments.
ZENBOOK Innovation - Panel
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Normal Slim Ultra Slim
Chassis
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SSDCustomizable dimensions/form factor
- SATA 6Gb/s interface- Worlds fastest controller
Benefits:
- 4x faster than Acer HDD performance
- 2x faster than Apple MBA SATA 3Gb/s performance
ZENBOOK InnovationKeyboard Module
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Battery
- Reduced pack thickness
- Saves system Space- Polymer energy density increased
- Polymer cell unbalance
Keyboard /Touch
- Reduced keyboa
- Keyboard stroke- Reduced touchp
- Touchpad surfac
Polymer
ZENBOOK Innovation
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The most advanced technology makes the ZENBOOK b
EE/chipset PCB
Keyboard
Touchpad
Battery
Panel
SSD
M