UX research & agile 5 myths
UX Research & Agile myths - Geek night Melbourne July 2014
Dec 05, 2014
Presented at Melbourne Geek night in July 2014. Covers the importance of research as part of the design process. Includes 5 myths about conducting UX research in agile and tips on successful UX research.
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Transcript
UX research & agile5 myths
“If I had asked people what they wanted, they would have
said faster horses”
-Henry Ford
The perceived problem
About@cj_gray
reasons for doing research…3
• http://www.sonos.com/images/homepage/v2/simple-section/content/expand.jpg
Build better products
Mitigate risk
Solution Risk
Exploratoryresearch
Generate ValidateFinal
validation
Evidence
“If we have data, let’s look at data. If all we have are
opinions, let’s go with mine”
-Jim Barksdale
Myth 1research is too slow
Myth 2go to market & a/b test
Myth 3must be primary research
Secondary research
Myth 4only time for validation
Primary research
• Foundation• Tactical formative• Tactical summative (validation)
Myth 5no deliverables
Deliverables
“If I had asked people what they wanted, they would have
said faster horses”
-Henry Ford
THANKS
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