Re-Caffeine 2014. 4. 11 Horyun Song
Jun 29, 2015
Re-Caffeine
2014. 4. 11Horyun Song
Re-Caffeine
"Why throw away the coffee cup on the street
when you can earn something by throwing it away the right way,
recycling.”
Re-Caffeine
Make the myriad of coffee drinkersCare about coffee
even when they are done.
Encourage them to compete
Re-Caffeine
HOT ICED WhIPPED
Re-Caffeine
FEEDBACKFEEDBACK
RECYCLERECYCLE
WINWIN
PaperPlasticGlass
BUMPApp
PointsTEAMRegionalCoupon
}ONE BIN
User Position Map
OldYoung
Not really care about coffee
Purpose: Coffee
Morning-must
After meal
Because girlfriendwants it
Selfie
Need caffeineright now
For taste & fragrance
Curiosity
다방커피
New Frappuccino
For the Show
Brand loyalty
Nothing particular
Popstar fans
Barrista
It’s famousplace
Cafe=Study
Business
To chatter
Sugar driveHyper Youngsters
Place matters
Ti’s coffee, pal.
No Need
Hyper Youngsters
are young people who drink lots of coffee, love the act of it and
effect of sugar and caffeine.
Place Matters
does not really care about coffee, but they regularly go to the cafe
out of need and sensibility.
Ti’s coffee,pal.
considers coffee as something to be considered carefullyor the meaning it holds.
No Need
does not care nor go to the cafe that much, other than the dire need of social place
Hyper Youngsters PersonaJenna (Studnet,19)She cannot live without her cup of coffee.She especially likes it with high sugar.A morning without coffee is plain torture.She denies it, but her friends know thatjenna is a sugar addict.She is not particularly frugal, but she lives off on pocket money from parents. Thus she cannot buy the expensive brand coffee like Starbucsksall the time. She is as long as there is a cup of coffee,or rather, a cup full of sugar and syrup.
Place Matters PersonaRicky (Engineer,28)He cannot care less about the taste ofcoffee . He goes to the cafes because his girlfriend wants to go. Every weekend,she comes up with fresh cafe to go.They will have waffle, macaroon, honey bread with coffee. To be honest,he does not taste any difference frombread. Bread is bread, flour. She tells him that this is place is famous for this and that all the time. He will listen to her talk, all for her. Where she is, he is.
Cultural Probe
1. $10 Coffee shop gift card2. DIY notebook & pen (made by me)3. Disposable camera4. Disposable coffee cup and cap with Starbucks logo x35. Coffee holder, 1 disposable and 1 reusable6. Pictures of unique recycle bins7. Clear zip-lock8. A deck of cards
Cultural Probe
Who are You? ~DIY Notebook~
What is your favourite chatter topic? THE thing that you always talk about with your best friend? Yes, that one. Please summarise your usual chatter.If your favourite actor or actress asks you how would you like your coffee, what would be your answer?How would you like your coffee, usually?
Cultural Probe
Give it Away ~Pictures of Trash Bin~
Give the pictures to anyone you want to and take a picture of note of their reaction.
Cultural Probe
Collect Them~Clear Zip-lock~
Collect the bottle caps. Beer, juice, coffee… anything.Because they are pretty.
Cultural Probe
Play a Game~Clear Zip-lock~
Play card game with at least two friends in a public space. Please take a picture or note of the process, facial expressions, who’s the winner…