life is too short for crappy
life is too short for crappy
idean UX summit
2013 Notes and takeaways
by Udi Waizer
Speakers and Panelists
Craig McNeil Managing Director
Accenture
Andrew Hsu Director, Concept Prototyping
Synaptics
Tom Feegel Managing Director
Fahrenheit 212
Martin Granström Head of UX
Barnes & Noble, Nook
Risto Lähdesmäki CEO
Idean Enterprises Inc.
Rajat Paharia Chief Product Officer
Bunchball
Guy Bar-Nahum VP, Mobile UX Lab
Samsung Electronics
Pierre Henri Clouin Design Strategy Director
Design at IBM
John Ledingham Director of UX Design
Plantronics
• BECOME AWESOME !
• IT HAS TO FEEL GOOD !
• CREATE RELATIONSHIP !
• RESPECT !
Principals of great user experience:
THE IBM (new) UX PROGRAM EQUATION
TALENT
PRACTICE
OUTCOME
+
Tom Sawyer and GAMIFICATION
The perception
of a task can be
very different
then it’s nature.
GAMIFY = MOTIVATE
Not all people are innovators!
First rule of brainstorming:
There are no bad ideas!
The true rule of brainstorming:
MAKE SURE
THE RIGHT PEOPLE
ARE IN THE ROOM!
Which is Worst…?
Fear of
failing on innovation
Fear of
not innovating
REAL INNOVATION:
Define the goal
and work your way back from the answer.
WHY CORPORATES FAIL ON UX!
“Users don’t have needs – customers do!”
We know our customers!
We don’t have time to include this functionality!
Don’t sweat too much on the UI, we’re not Apple!
They have to use us anyway, what other options do they have!
“ ” “ ” “ ”
“ ”
“ ”
Is not sparked by your work,
seek for it outside!
GREAT IDEAS
IN SEARCH OF
A MARKET (not all great innovations make it big…)
USER RESEARCH
Is a complete waste of time!
YOUR CUSTOMERS MAY NEED
YOU TO HELP THEM LEARN
HOW TO INNOVATE WITH
YOUR PRODUCT
http://youtu.be/6Cf7IL_eZ38
BRAND LOYALTY PYRAMID
Levels of customer loyalty to our brand and products
Too Lazy It’s not that we’re good; the customer is too lazy to switch
Better Price We offer better price or make it hard as hell to switch
True Loyalty Love . Trust . Respect
Cult Apple, Harley Davidson etc.
IF YOU’RE NOT LOVED
YOU DIE!
It’s a competitive market out there!
FIELD OF DREAMS
also known as ‘your product’…
Build it RIGHT and they will come!
life is too short for crappy