User Experience Practice Agencies vs. In-House Edward Stojakovic / Moda Health
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User Experience PracticeAgencies vs. In-House
Edward Stojakovic / Moda Health
22 Characteristics of how UX differs in agencysetting vs internally in a company.
And why it matters to your career.
@estojakovic
UX Going In-House: Good or Bad?
03
In-House AgencyOr?And?
http://shitclientssay.net/UX Dilbert?
@estojakovic 04
Who Said it?
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Who said it?In-house? Or Agency?
1
05
“What we need to get things rolling with some quick hits…”
In-House Agency
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Who said it?In-house? Or Agency?
2
06
“Can we make it work like (Uber)?”
In-House Agency
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Who said it?In-house? Or Agency?
3
07
“The solution would be to create a new page so that it can be easily found to activate them.”
In-House Agency
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Who said it?In-house? Or Agency?
4
08
“Being immersed with our user is the best way to know what they need. We have to spend time with them before we build anything.”
In-House Agency
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Who said it?In-house? Or Agency?
5
09
“What’s really needed is a ‘digital strategy’ that everyone agrees with.”
In-House Agency
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Who said it?In-house? Or Agency?
6
010
“The primary reason why digital initiatives fail is because focus is on channels, and orgs not aligned on opportunities identified.”
In-House Agency
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Terminologyvariations
11
Words Matter
Corporate
Client side
In-house
Corporate
Agency /Type
Freelance
Consulting
IT
Marketing
Product Management
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UX IndustriesLots of variety
12
Words Matter
SOURCE: O’Rielly 2016 UX Design Salary and Tools Survey
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But some trends, first
13
1. build out a (larger) internal UX teams
2. acquisitions of agencies
3. agencies becoming product companies
4. boutique agencies
5. more collaboration
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UXIn house v Agency
014
22 Characteristics
01Source of thinking
Internal or ExternalT-Shaped
02.Scale
Dedicated teams v. available staff as needed
03. Work
Location
Co-location vs. field location
vs. dedicated teams
04.Access to
usersWho should be user, and how to get to them?
05. Efficiency
“To go somewhere fast,go alone.
To go somewhere far,go as a group
06.Timing
Need to deliver something fast to gain credibility is a skill
07.Customer
v. User
Who is paying and who is using is rarely the same
08.Range of
SkillsAccess to skills as needed or being multi-faceted
09. Consistency
Internal v. External
10. Delivery
Delivery is easier to measure than experience.
11. Learning
Style
Learn from those around you? Competitors?
12. Speed
Quick delivery or quality as a measure or credibility?
13.Terminology / Language
Do the terms we use mean something to people
outside of our teams?
14.Career v.
JobLong-term roles v. projects?
15. Processes
Flexible or rigid? Reproducible?
16. Policies
Is there “Shadow UX?”
17.Costs
Business cases and KPIs
18.Age of Team
Team familiarity and integration
19.Office Size
Distributed and consistency in spaces and people
20. Equipment
Access to tools and equipment
21.What is success
Awards? Quality?
22.Continual Education
Strive to learn from peers
Conference Attendees
Consultant In-House
SOURCE: http://www.slideshare.net/fellswoop/uw-talk-deckv4
@estojakovic
Choose wisely
“Whatever you are...be a good one”
-- Abraham Lincoln
thank you.
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