UX In Action

UX in ActionA journey for a successful User Experience

for your product

Mahmoud Metwally Senior UI/UX Designer

We will walk through,

What’s User eXperience & who’s the UXD?

What’s the benefits of UX?

UX Journey

Ship & Test

Factors for good User Experience

User ExperienceSimple, Understand your user

User Experience DesignerYour Product Hero!

What’s the benefits?Achieve your business goals with a great

experience for your clients/users

The next questions is

أنا سعيد انك سألتني السؤال ده

HOW?

The UX Processes, No it’s a journey

The UX Journey

1st, Research - Customers?

- Brand?

- Vision?

- Competitors?

The UX Journey

2nd, Insights - Personas

- User Stories/journey

The UX Journey

PersonaIs to know who are the characteristics of your clients/users

and how they will behave on your website step by step

Their Environment - Their Mentality - Their Motivation

The UX Journey

User StoriesSketching the full journey for each function of the product, This will help you to well organise your elements in page or

the screen and define the priority of your functions.

* Information Architecture Designer

The UX Journey

3rd, Concept - Mockups

- Prototypes & interactions

- Explore options

- Refine ideas

* Interactions Designer

The UX Journey

4th, Design - Design the UI

- Code Temp.

Ship it and Test with real users & Clients

Ship it and Test with real users & Clients

Google Analytics A/B TestingYou are tracking by simple scripts

From where the user comes to my app?

What’s the OS, Browser, device name and also the screen resolution.

The time the user spend in every process

You have 2 Ideas (A&B) and you need to test with real user and find which one gain a lot of attractions and achieve your goals

Is this the End of the journey?

Factors for good User Experience

Usability If a user cannot use a site (i.e. site is down, links broken, next to no content, error messages), then the site as instantly failed the user and their experience.

Accessibility Response time/load time, browser capabilities, device compatibility also rank high on ensuring a site is accessible to all.

Findability The site itself and the content the site displays should be easy to find for users

Credibility & Trust Users need to know that the information they are presented is accurate, truthful and from a reliable source.

Any Questions?

UX in ActionA journey for a successful User Experience

for your product

Mahmoud Metwally Senior UI/UX Designer