UX Disrupted - a new reality for UX design

Introslide:  Start  alle  præsentationer  med  denne  UX DISRUPTED –

A NEW REALITY FOR UX DESIGN Peter  Solow,  Head  of  interface  Louise  W.  Klinker,  Senior  Digital  Strategist  

UX CAMP CPH 2015

Kapitel:    Benyttes  som  kapitel  intro  

THE WORST PROJECT IN THE WORLD

UX DISRUPTED

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HOW WE WORKED WITH HORTEN PRODUCTING TOO MUCH WASTE, NOT SOLVING A PROBLEM AND HOW THE WIREFRAME WAS UX DELIVERABLE

UX DISRUPTED

Statements:  Identitetsskabende  statements  eller  vigtige  postulater  vises  på  denne  type  slide.    Benyt  evt.  hvid  baggrund  eller  fotobaggrunde  fra  serveren.  

UX BECAME A DELIVERABLE! SOMETHING THE PROJECT MANAGER COULD SIGN OFF ON!

THE DELIVERABLE

UX DISRUPTED

Kapitel:    Benyttes  som  kapitel  intro  

WHAT WE LEARNED…

UX DISRUPTED

Indholdsslide:  Almindelig  indholdsside  med  stort  element  

PROBLEM: LACK OF PROBLEM SOLVING!

UX DISRUPTED

Indholdsslide:  Almindelig  indholdsside  med  stort  element  

PROBLEM: THE WIREFRAME AS THE UX DELIVERABLE!

UX DISRUPTED

Indholdsslide:  Almindelig  indholdsside  med  stort  element  

PROBLEM: LACK OF TANGIBILITY

UX DISRUPTED

Indholdsslide:  Almindelig  indholdsside  med  stort  element  

SOMETHING IS WRONG!

UX DISRUPTED

Indholdsslide:  Almindelig  indholdsside  med  stort  element  

THE TASKS AND RESPONSIBILITY OF A UX DESIGNER IS CHANGING AT THE MOMENT

UX DISRUPTED

Indholdsslide:  Almindelig  indholdsside  med  stort  element  

STARTED MAPPING AND THINKING DIFFERENT ABOUT WHAT A UX DESIGNER NEEDS TO BE ABLE TO DO

UX DISRUPTED

Indholdsslide:  Almindelig  indholdsside  med  stort  element  

THIS IS WHAT IT LOOKS LIKE TODAY

UX DISRUPTED

Kapitel:    Benyttes  som  kapitel  intro  

THEN WE TRIED SOMETHING THAT WORKED BETTER…

UX DISRUPTED

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THE PROBLEM

UX DISRUPTED

“We have to be able to launch a new service in

6 months – today it takes 3 years!”

Jesper Rønnow, CEO, SKAT

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HOW WE WORKED ITERATIVELY WITH SKAT PRODUCING LESS WASTE, MORE CROSS DISCIPLINARY AND TESTED CONTINUOUSLY.

UX DISRUPTED

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UX IS A PROCESS

UX DISRUPTED

THE JOB OF THE UX-DESIGNER IS

TO FACILITATE THIS PROCESS

THROUGHOUT THE PROJECT

UX IS NOT A DELIVERABLE

Kapitel:    Benyttes  som  kapitel  intro  

DISRUPTING UX

UX DISRUPTED

Statements:  Identitetsskabende  statements  eller  vigtige  postulater  vises  på  denne  type  slide.    Benyt  evt.  hvid  baggrund  eller  fotobaggrunde  fra  serveren.  

SOLVE PROBLEMS AND KNOW HOW WELL WE HAVE SOLVED THEM

WE WANT TO

UX DISRUPTED

Statements:  Identitetsskabende  statements  eller  vigtige  postulater  vises  på  denne  type  slide.    Benyt  evt.  hvid  baggrund  eller  fotobaggrunde  fra  serveren.  

4 CHALLENGES TO UX – AND WHAT WE BELIEVE IN (AT THE MOMENT)

UX DISRUPTED

Indholdsslide:

Almindelig

indholdsside med

stort element

PROBLEM SOLVING VS.“I WOULD LIKE A WEBSITE”

UX DISRUPTED

Indholdsslide:

Almindelig

indholdsside med

stort element

BUSINESS UNDERSTANDING VS. USABILITY

UX DISRUPTED

Indholdsslide:

Almindelig

indholdsside med

stort element

CRAFT TANGIBILITY VS. MAKE WIREFRAMES

UX DISRUPTED

Indholdsslide:

Almindelig

indholdsside med

stort element

BUILD LAB VS. LAB TEST

UX DISRUPTED

Statements:  Identitetsskabende  statements  eller  vigtige  postulater  vises  på  denne  type  slide.    Benyt  evt.  hvid  baggrund  eller  fotobaggrunde  fra  serveren.  

CAN YOU RECOGNISE SOME OF THESE CHALLENGES?

UX DISRUPTED

Indholdsslide:

Almindelig

indholdsside med

stort element

THIS IS AN EXCITING TIME FOR UX DESIGN!

UX DISRUPTED

Statements:  Identitetsskabende  statements  eller  vigtige  postulater  vises  på  denne  type  slide.    Benyt  evt.  hvid  baggrund  eller  fotobaggrunde  fra  serveren.  

THANK YOU

UX DISRUPTED

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ELEMENTARK

MARKERING

MARKERING

UX DISRUPTED

ØVELSE

ØVELSE

ØVELSE

TEKST

TEKST

TEKST

MARKERING

MARKERING

Indholdsslide:  Almindelig  indholdsside  med  punktopstilling  

ACTIVITIES IN A SPRINT LOOKS A BIT LIKE THIS

UX DISRUPTED

IDENTIFY PROBLEMS FORMULATE

HYPOTHESES AND

SKETCH OUT IDEAS

BUILD PROTOTYPE MEASURE AND

LEARN

RECOMMENDATION

AND VALIDATION

EXECUTION: BUILD

AND LAUNCH

SPRINT AGAIN

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WHAT YOU NEED TO BE ABLE TO DO AS A UX DESIGNER

UX DISRUPTED

INDSIGHT PLAN BUILD TEST

FORRETNING

KUNDER

KONKURRENTER

PARTNERE

ANALYTICS

EKSPERTVURDERING

KANALMAPPING

INSPIRATION

ORGANISATION

PROBLEM

HYPOTESE

MÅL OG KPI’ER

KANALSTRATEGI

JOBSTORIES

STRATEGY

KONCEPTSKITSER

FLOW

FRAMEWORK

STRUKTUR

PROTOTYPE

CONTENT GUIDE

SOLUTION

BRUGERTEST

BETASITE

SURVEY

A/B TEST

LEARNING