UX Design in mCommerce & Omni-Channel Retailing: Indigo Case Study
Oct 21, 2014
Today, many merchants and retailers are in a similar situation: trying to differentiate between an Omni-Channel vs. mCommerce retail experience. Is there one you need more than the other? What are the fundamental rules? Both Omni Channel and mCommerce retailing are relatively new concepts for merchants. Furthermore, everyone's perceptions of what they are and the level of knowledge varies greatly. We all have a slightly different understanding of what it actually means. View BNOTIONS' presentation for insight for on the customer's user experience surrounding mCommerce and Omni-Channel. It includes a walkthrough of the features and reasoning for the design decisions that were made.
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Transcript
Mobile Retail: Stats
Retail mobile sales in the US are expected to grow to $31 billion in 2017, making up 9% of all online sales
Source: Deloitte 2013
80% of smartphone owners want more mobile-optimized mCommerce products & services
Source: Motorola, 2013
Case Study: Indigo
Bring the Indigo eCommerce experience to life for the mobile user.
ChallengeI N D I G O M O B I L E
Re-define the Indigo experience by delivering an omni-channel mobile app that brings discovery, utility, loyalty, and beauty to every consumer touchpoint.
OpportunityI N D I G O M O B I L E
To create a ‘winning’ experience, the Indigo app focuses on:
Loyalty Integration
Social Integration
SolutionI N D I G O M O B I L E
Search, Discovery, & Commerce
UX Design @ BNOTIONS
a lesson in theory
ux design @ BNOTIONS
a product or business
need
the user’s needs
ux design
“why should I care?” -every user ever
the responsibility of the ux designer
we design the product in the best, most-efficient, and user-friendly way so that it addresses the age-old question:
user-centric design
design
fig 2. the user-centric design process
build
launch
measure
the ux pseudo science
learn
fig 3. the ux design cycle
build
measure
idea
productdata
Putting Theory Into: Practice
Giving the customer the same ‘warm feeling’ they receive walking in the front door.
Search, Discovery & Commerce
Search, Discovery & Commerce
Browse the latest merchandising or quickly narrow in on something specific - yours to explore with ease
and clarity.
Browse the latest merchandising or quickly narrow in on something specific - yours to explore with ease
and clarity.
Search, Discovery & Commerce
Tap to Add to Cart or Drag and Drop
- purchasing made simple and fun.
Search, Discovery & Commerce
Search, Discovery & Commerce
Tap to Add to Cart or Drag and Drop
- purchasing made simple and fun.
Loyalty Integration
Indulge in your very own personalized shopping experience with information at your finger tips and convenience on the go.
Loyalty Integration
Indulge in your very own personalized shopping experience with information at your finger tips and convenience on the go.
Social Integration
Bump into friends and make the in-store experience more memorable.
Find that book that inspires you and share it with your friends in one tap.
Social Integration
On-boarding
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