Etsy Today: Same Day Delivery Service 3.15.2014 UXD Final Presentation
Jun 11, 2015
Etsy Today: Same Day
Delivery Service
3.15.2014 UXD Final Presentation
Our Vision
We believe people shouldn’t have to wait for beautiful, unique things.
Our Users10 studies led to 3 personas
Sarah Jason
Age 38 26
Career Marketing Manager Financial Associate
Goal buy fun things for her two kids
send a gift to mom and sisters living
in another city
Frustration delivery can take up to two weeks
post office lines are slow
!!!!!!!!!!!!!!!!
“I enjoy buying locally made products. Knowing that I’m supporting a small business owner makes me want to keep
buying local.”
Age 34
Career Product Manager
Hobbies farmer’s market, yoga
Goal short delivery window;!inexpensive delivery
Motivation buy local, same day and gift wrapped
Frustration not finding what she wants
https://www.flinto.com/p/fd3f5096
Our Insights and Solutions!
Half of users don’t want to share cell with driver
Etsy Today doesn’t have the product searched for
Our Competition
Mobile apps that offer same day delivery
Products offered by those apps
Competitive Analysis: Delivery Systems
Etsy Today
SixDoors.com
Google Shopping Express
TaskRabbit AmazonFresh
Cost of Delivery $7 flat
$6 per neighborhood
pickup; additional $6
for each additional
neighborhood
$5 for each store
pickup
average $35 for grocery
delivery; users name
price or request bids
$299/year; minimum order
of $35
Delivery Window
3pm - 9pm;
hourly10am -
9pm; hourly9am-1pm; 1pm-5pm; 6pm-9pm
user choosesmust order by
10am for evening delivery
Competitive Analysis: Products
Etsy Today SixDoors.com
Google Shopping Express
AmazonFresh
Gift Wrap Yes No No No
Locally Made Yes Yes No
No (but produce is
local)Variety
of Products Offered
Yes Yes No No
Process
sketching by hand
usability test
wireframing
testing again
card sorting
Sketch and Flinto
prototype testing
Annotations
Six key Omnigraffle wireframes
high fidelity images from www.etsy.com, my.englishclub.com and Google image stock
Annotations
Initial Screen
confirmation that user is logged into account
drop down menu lets user choose city and date
Annotations
Cart Screen
welcome bar at top right gives positive feedback
clicking on store name will give more information about seller
user can opt out of gift wrap
Annotations
Delivery Address Screen
welcome bar gives notifies user the task is almost done
first card defaults to user’s address
right arrow indicates that more address cards are available
Annotations
Delivery Address Screen
New York delivery address is greyed out since user set the shopping location to San Francisco
Annotations
Delivery Time Screen
delivery times that aren’t available are greyed out
space to add optional instructions
Annotations
Confirmation Screen
welcome bar lets users know task is complete
cart clears of item
picture of driver
day, address and time is repeated on screen
text message before delivery is defaulted to ‘no’
Questions? Ideas?