UVic 2003F [Business Class mag] · Don Rowlatt, Assistant Dean [email protected] tel: (250) 721-6428 PROGRAM AREA DIRECTORS ... David Schneider, Chair Wellington West [email protected]

www.business.uvic.ca 250.721.8264

Business ClassBusiness ClassUVIC FACULT Y OF BUSINESS ALUMNI MAGAZINE FALL 2003UVIC FACULT Y OF BUSINESS ALUMNI MAGAZINE FALL 2003

University of VictoriaFaculty of BusinessPO Box 1700, Stn CSCVictoria, BC V8W 2Y2

Tel: (250) 721-8264Fax: (250) 721-6613Email: [email protected]: www.business.uvic.ca

DEAN

Ali [email protected]: (250) 721-6422

Ralph Huenemann,Acting Associate [email protected]: (250) 721-8052

Don Rowlatt,Assistant [email protected]: (250) 721-6428

PROGRAM AREA DIRECTORS

BCOM PROGRAM

David [email protected]: (250) 721-6426

MBA PROGRAM

Tim [email protected]: (250) 721-6400

PART-TIME MBA PROGRAM

Pat Elemanstel: (250) 472-4447

INTERNATIONAL PROGRAMS OFFICE

A. R. [email protected]: (250) 721-6405

EXECUTIVE PROGRAMS

Charmaine [email protected]: (250) 472-4721

CO-OP AND CAREER SERVICES

Norah [email protected]: (250) 721-6065

MBA CO-OP

John [email protected]: (250) 721-6433

INTERNATIONAL CENTRE

FOR VENTURE EXPERTISE

Brock [email protected]: (250) 721-6070

DEVELOPMENT & EXTERNAL RELATIONS

Joanne [email protected]: (250) 472-4279

PROGRAM CONCENTRATION CHAMPIONS

HOSPITALITY/SERVICES

Mark [email protected](250) 472-4140

INTERNATIONAL BUSINESS

Saul [email protected]: (250) 721-6420

ENTREPRENEURSHIP

Ron [email protected]: (250) 721-6403

BUSINESS COMMUNITY

BOARD OF ADVISORS

CHAIR

David Schneider, ChairWellington [email protected]

STRATEGY AND RESOURCES TEAM

Team LeaderPeter Gustavson, President & CEOCustom House Currency [email protected]

PROGRAMS & PROJECTS TEAM

Team LeaderLance Abercrombie, Senior [email protected]

PUBLIC RELATIONS & MARKETING

Team LeaderDenis Racine, DirectorCorporate [email protected]

FOB Contacts

Business ClassWelcome to the first issue of Business Class, theFaculty of Business Alumni magazine. It is ourhope that over the years this magazine will besomething you look forward to receiving—anongoing connection to the Faculty of Business’sgrowing community. As alumni, friends, andpartners of UVic’s Faculty of Business, you havemuch to be proud of. The Faculty of Businesscontinues to be among the most innovative busi-ness schools in Canada and continues to winawards for excellence in teaching, programs, andresearch. However, the strength of our programs,research, and co-operative education experienceis proved in your career success. After 12 years,we are still a young business school, but this has-n’t stopped our alumni from becoming leaders inthe local, national, and international businesscommunity. Take a look at the classnotes sectionfor just a taste of your fellow classmates’ impres-sive accomplishments.

Over the past year, the Faculty of Business hasbeen participating in a faculty and community-wide visioning exercise to identify key areas ofstrategic importance for the next five years. Onekey area of priority is to strengthen our ties withour community and in particular our alumni.This magazine is just one of many initiativesmeant to do just that. In addition, we have collec-tively sculpted, through a series of retreats, avision statement which we are very proud of (seepage 3).

Our vision will continue to shape everythingthat we do. We hope that it also will inspire you,as your success and continued satisfaction givesour vision breath and life.

I hope you enjoy this issue and please contactme personally with your comments and ideas forthe future. Your feedback is very important to us.After all, this is your magazine! My email is [email protected].

Sincerely,

Ali DastmalchianProfessor and Dean

PRODUCTION NOTESEditor: Lisa Russell [email protected] Editor: Joanne BallanceWriters: Joanne Ballance, Maia Gibb, James Grove,Maureen Licata, Lisa Russell Photographers: Catherine Fouracre, Vince KlassenIllustrator: Samuel Shoichet Design & production: Rayola Graphic Design

2 CREATING A VISION IS EVERYONE’S BUSINESSA successful vision is more than words tacked to a wall; it’s a process.

5 UVIC STUDENTS TAKE EDUCATION TO WORK“Apply yourself. Get all the education you can, but then do something …”

6 IB GRADUATES MAKE THEIR MARKDespite the Pacific Ocean and some 10,000 kilometres, Tina Passmore andAnatolijus Fouracre share a common link …

9 PHOTO CONTEST PROMOTES EXCHANGEIf a picture is worth a thousand words, than business exchange studentsare at no loss for words about the benefits of exchange.

10 MULTI-DIMENSIONALITY IS THE KEYDeveloping students who are “whole, global, real and creative.”

13 GREEN FOR PROFITDo viable business models exist that support enterprise and the environment simultaneously?

14 ENTREPRENEURSHIP Think tank helps to break the cycle of poverty for First Nation’s peoples.Plus, more on the Entrepreneurship Concentration, programs, & research.

15 INTERNATIONAL BUSINESS Saul Klein states that for emerging markets globalization isn’t just anoption, it is an imperative. Plus, updates on the IB Concentration, pro-grams & research.

16 HOSPITALITY/SERVICE MANAGEMENT Tofino as living case study, Leadership Forum and service executives in theclassroom. Plus, more updates on the Services Concentration, programs, &research.

18 MIND YOUR MANNERSMBA & BCom students get a lesson in business luncheon etiquette.

18 CLASSNOTESThe goings-on of friends, classmates and colleagues.

19 BUILDING BETTER NETWORKSUVic business alumni chapters form to help you stay connected.

B U S I N E S S C L A S S | FA C U LT Y O F B U S I N E S S 1

Business ClassWelcome to the first issue of Business Class, theFaculty of Business Alumni magazine. It is ourhope that over the years this magazine will besomething you look forward to receiving—anongoing connection to the Faculty of Business’sgrowing community. As alumni, friends, andpartners of UVic’s Faculty of Business, you havemuch to be proud of. The Faculty of Businesscontinues to be among the most innovative busi-ness schools in Canada and continues to winawards for excellence in teaching, programs, andresearch. However, the strength of our programs,research, and co-operative education experienceis proved in your career success. After 12 years,we are still a young business school, but this has-n’t stopped our alumni from becoming leaders inthe local, national, and international businesscommunity. Take a look at the classnotes sectionfor just a taste of your fellow classmates’ impres-sive accomplishments.

Over the past year, the Faculty of Business hasbeen participating in a faculty and community-wide visioning exercise to identify key areas ofstrategic importance for the next five years. Onekey area of priority is to strengthen our ties withour community and in particular our alumni.This magazine is just one of many initiativesmeant to do just that. In addition, we have collec-tively sculpted, through a series of retreats, avision statement which we are very proud of (seepage 3).

Our vision will continue to shape everythingthat we do. We hope that it also will inspire you,as your success and continued satisfaction givesour vision breath and life.

I hope you enjoy this issue and please contactme personally with your comments and ideas forthe future. Your feedback is very important to us.After all, this is your magazine! My email is [email protected].

Sincerely,

Ali DastmalchianProfessor and Dean

PRODUCTION NOTESEditor: Lisa Russell [email protected] Editor: Joanne BallanceWriters: Joanne Ballance, Maia Gibb, James Grove,Maureen Licata, Lisa Russell Photographers: Catherine Fouracre, Vince KlassenIllustrator: Samuel Shoichet Design & production: Rayola Graphic Design

2 CREATING A VISION IS EVERYONE’S BUSINESSA successful vision is more than words tacked to a wall; it’s a process.

5 UVIC STUDENTS TAKE EDUCATION TO WORK“Apply yourself. Get all the education you can, but then do something …”

6 IB GRADUATES MAKE THEIR MARKDespite the Pacific Ocean and some 10,000 kilometres, Tina Passmore andAnatolijus Fouracre share a common link …

9 PHOTO CONTEST PROMOTES EXCHANGEIf a picture is worth a thousand words, than business exchange studentsare at no loss for words about the benefits of exchange.

10 MULTI-DIMENSIONALITY IS THE KEYDeveloping students who are “whole, global, real and creative.”

13 GREEN FOR PROFITDo viable business models exist that support enterprise and the environment simultaneously?

14 ENTREPRENEURSHIP Think tank helps to break the cycle of poverty for First Nation’s peoples.Plus, more on the Entrepreneurship Concentration, programs, & research.

15 INTERNATIONAL BUSINESS Saul Klein states that for emerging markets globalization isn’t just anoption, it is an imperative. Plus, updates on the IB Concentration, pro-grams & research.

16 HOSPITALITY/SERVICE MANAGEMENT Tofino as living case study, Leadership Forum and service executives in theclassroom. Plus, more updates on the Services Concentration, programs, &research.

18 MIND YOUR MANNERSMBA & BCom students get a lesson in business luncheon etiquette.

18 CLASSNOTESThe goings-on of friends, classmates and colleagues.

19 BUILDING BETTER NETWORKSUVic business alumni chapters form to help you stay connected.

2 U N I V E R S I T Y O F V I C T O R I A | FA L L 2 0 0 3

In today’s vibrant and multi-faceted world, change is con-stant. And the pace of change is accelerating faster than everbefore. Organizations can no longer afford to stagnate, butrather must reinvent themselves, not once, but repeatedly. Thisreinvention is necessary to learn, adapt, innovate, compete, andindeed survive in complex anddynamic environments. Businessschools as organizations are notexempt from this, particularly withtoday’s highly competitive and globalworld of business education.

Ali Dastmalchian, Dean of the Fac-ulty of Business at the University ofVictoria, is no stranger to leadingorganizations through the process ofchange. Not only has Ali doneresearch, consulting, and executivedevelopment programs on the subjectof leading change in Canada andinternationally, he has also gainedleadership experience at other busi-ness schools. The cumulative experi-ence has prepared him to take thehelm of UVic’s Faculty of Business at acritical point in its development. Inhis previous leadership capacity asdean, program director and depart-ment chair, Ali earned a reputation asan excellent communicator andvisionary. Now, members of Victoria’s

academic and business community are watching him closely ashe guides UVic’s Faculty of Business through the process ofestablishing a vision of where it wants to go and how it plans ongetting there.

Reinvention often begins with a vision, and a skilled leaderknows that a successful vision is morethan printed words tacked to a wall; it’sa process—changing and evolving asan organization grows and matures.Creating this dynamic vision is one ofthe most important things a leader cando for his organization and Ali is wellprepared for the task of guiding theFaculty through this process. “Myresearch and teaching is all aboutpreparing people to lead organizationsthrough change,” states Ali.

Ali adds that successful organiza-tions adapt best to change when thereis a strong sense of unity, trust andidentification with a common pur-pose. These qualities are best cultivat-ed by allowing members to learnabout and take ownership of projectsand issues. If an organization is todeal with the stress of change, a leadermust give up a measure of control tothe team. In the case of UVic’s Busi-ness Faculty, a voluntary change teamwas created known as the Delta Task-

Creating a Visionis Everyone’s BusinessI L L U S T R AT I O N B Y S A M U E L S H O I C H E T, B FA ’ 9 7



force—12 faculty, staff and business advisors appointed to navi-gate the Faculty through the initial phases. “I know the namesounds very scientific,” Ali says almost apologetically. “ButDelta is the symbol for change. It’s a change taskforce.”

The Delta Taskforce was step one to creating a collegialprocess involving faculty, staff, students, alumni and businessleaders to work toward a common goal of developing a clearvision and strategy for the next five years. One of the important

examples Ali set is his commitment to involve members of theUVic business community in the Faculty’s reinvention process.“The interaction between the Faculty and the business commu-nity—the vital link between the teaching and practice of man-agement—is paramount.”

The first project for the Delta Taskforce was the coordinationof a retreat that took place in November 2002. Here, over 80people came together for two days to ask themselves sometough questions designed to identify direction and purpose. In

the end, Ali says they emerged with a clearer senseof the Faculty’s values and ideals, as well as fiveclear priorities that would guide the Faculty’s ener-gy and resources for the next five years. These pri-orities were then translated into a series of mini-retreats where members of the community couldhave further opportunity for dialogue and re-examination. Results were collated by the DeltaTaskforce and reported back to the larger group ata faculty-wide retreat held in May.

Remarkably, during this process, all participantswere also able to create and agree to a carefullyworded vision statement that reflects the charac-ter, goal and culture of a high quality, service ori-ented and collegial business school. “This processhas led us to reaffirm that we are a school that pro-motes integrative and holistic thinking. We want totry new things and be creative. And we want toinfuse a global flavour to the hands-on educationalenvironment we provide for our students.”

Ali says his role as Dean must also adapt andchange. Presently, he is here to ask questions to clarify a com-mon purpose and to help remove any blocks preventing theFaculty from achieving its goals.

“I see it as my responsibility to create an environment in theFaculty of Business that helps everyone to excel at what they doin order to reach our collective goals and vision with enthusi-asm and passion. This latter part is clearly important for ourcolleagues; that’s why it is mentioned in our vision statement.”

But Ali says the process does not end here. “It’s fine to have abunch of fancy statements that tells us what our vision shouldbe,” says Ali. “But in reality, in order for us to be what we knowwe can be, that vision must be fully incorporated into everyaspect of our school, from programs and services, to our com-munity outreach and development. This will require a transfor-mation and a constant attention to our culture which can onlybe achieved by the collective will of our Faculty of Businesscommunity.” BC

Faculty of Business Vision Process

FOB Retreat #1

November 2002

APE #2 - BCom Action Producing Event (APE) #1 - Vision

APE #3 - MBA APE #4 - Research

APE #5 - Marketing

APE #6 - Resources

Delta T

askfo

rce

Executive C

om

mitte

e

Planning Road Map

November 2003

FOB Retreat #2

Presentation of APE outcomes Mid-point discussion and consensus

building around APE outcomes Hand off to Executive Committee to

plan for November

Consultation with Executive Committee

Mid-point

Successful organizations adapt best to change

when there is a strong sense of unity


“Apply yourself. Get all the education you can, but then…do something. Don’t just stand there, make it happen.”

Thus spake Lee Iacocca, perhaps one of the most influentialbusiness leaders of the twentieth century. Distinguished as aninnovator with impeccable business acumen, his talent for cre-ative management led to a revolution in the North Americanautomotive industry.

Generating similar innovation and creative thinking, support-ed by solid business fundamentals, is increasingly the aim ofcompanies and organizations across the globe. When compa-nies look at hiring young recruits, they look first to businessschools with curricula and philosophies that support the sameaim. UVic is one such school with a growing reputation for pro-ducing talented business innovators who meet their demands.

Yucel Cakmur, Patricia Jackson, and Cyril Elbers are recent UVicbusiness graduates who have made an impact throughout co-op,and now at the organizations where they work.

Yucel Cakmur transferred from a MSc. in statistics at UVic tothe MBA program in 2001, completing two co-op terms with BCHydro before joining the corporation full time as a TreasuryAnalyst. Cakmur says co-op helped him acquire better under-standing of the aspects of the power generation industry thatrelate to his statistical interests, specifically in the areas ofpotential credit and commodity risks and alternative risk miti-gation strategies. Co-op was the catalyst for a career that con-tinues to teach and stimulate.

“I work with people who are very experienced and knowledge-able in this field, and I learn a lot from each person I work with,”says Cakmur.

Patricia Jackson, an MBA graduate in Services Management in2003, was hired full time as Communications Coordinator withTourism British Columbia after spending her final work term there.Her career interests occupy the opposite end of the spectrum fromCakmur: she writes and distributes news releases, writes speechesand presentations, responds to inquiries from industry and thepublic, manages a departmental budget, oversees media monitor-ing, and organizes the BC Tourism Industry Awards.

Jackson says mentors were a big influence during her co-opterms. “I was fortunate to work with some amazing people whoshared insights with me and who really helped and challengedme throughout my work terms. One specific memory I have iswhen the CEO of Providence Health Care met with me near theend of my work term and talked about health care and where itwas going, his personal philosophies and work ethic, etcetera.He told me to really value my common sense, as it is not ascommon as we think, and that it will see me through anything.That comment has really stayed with me.”

Cyril Elbers, BCom. 2003, was named UVic’s business co-opstudent of the year in November 2002. His co-op career tookhim to the Netherlands, Japan and China, giving him the oppor-tunity not only to explore his interest in international business,but also to practice and expand his knowledge of the five lan-guages he speaks.

For Elbers, a co-op highlight was his five-month term as acommercial assistant with the Canadian Embassy in Beijing,where one of his principal tasks was to develop a portfolio ofCanadian trade and investment opportunities for the 2008 Bei-jing Olympics. Elbers obviously made a name for himself in theOlympic field, because he has gone to work for the B.C. OlympicGames Secretariat with the provincial government following hisUVic graduation. He is now directly involved in developing boththe trade and investment strategy for the Vancouver 2010 Win-ter Olympics.

Co-op has opened doors for Cakmur, Jackson and Elbers bygiving them the opportunity to take their education to the work-place. Particularly remarkable is the spectrum of work interestsand specialties they represent—spanning from financial riskmanagement, to corporate communications, to internationaltrade relations. Their accomplishments speak of ample applica-tion—enough maybe to make even Lee Iacocca proud. BC

For more information on hiring a student and the Co-op and Career program, please

contact Norah McRae, Manager. (250) 721-6065 [email protected].

UVic StudentsTake Education to WorkB Y J A M E S G R O V E


Anatolijus Fouracre is at the helm of his 20 foot catamaran near Victoria,skipping over the crests of the whitecaps in Haro Strait. He squints through the salt spray as he trims the

sail to take every advantage of the brisk southeasterly, managing the moment with the same keen sense

he uses as a consultant with BearingPoint.

At the same moment, 16 hours and one calendar day later, Tina Passmore looks outside her office

window at the China Europe International Business School. On a clear morning, Tina can see the Jin

Mao Tower. The prominent Shanghai landmark, 18 kilometres away, rises heroically among a dense

mass of financial buildings that herald the rise of Chinese commerce.

Despite the Pacific Ocean and some 10,000 kilometres, Tina and Anatolijus share a common link:

Paul Anseeuw and Anatolijus Fouracre, BCom 2000 (right)

FROM UVIC TO SHANGHAIRaised in Victoria, B.C., Tina Passmore has been working inChina as a Project Manager at the China Europe InternationalBusiness School (CEIBS) since she graduated from her UVic MBAprogram in the autumn of 2000. CEIBS, a joint venture betweenthe Municipal Government of Shanghai and the European Com-mission, was established in 1994 to be the leading institute forbusiness and management education in China. As China hasmoved towards modernizing its economy, creating competitivebusiness schools has become a key step in supporting an educat-ed executive workforce.

“In China, management was only officially recognized as a fieldof study in the China Statistical Yearbooks last year,” explainsTina, putting perspective on the evolving Chinese attitudetowards commerce for profit. “Education is now seen as a way toexpand one’s mind and bring growth and economic developmentto China.”

Tina sees Chinese business programs progressing from pastCommunist Party leader Deng Xiaoping’s broad sentiment of‘emancipating the mind and marching with time,’ to becomingcontinually more pragmatic in the vision of business providingChina with profitable ventures and access to the world. Withinthis evolving climate of Chinese political-economics, her workactivities are indispensably practical, and recognizable to busi-ness people everywhere.

“My duties? Everything. A typical job description of a manager,”says Tina. “I can't even say it is specific to an overseas life.

“My responsibilities include standardizing the reportingprocesses that meet the contractual obligations between CEIBS’two partners, the European Commission and the Municipal Gov-ernment of Shanghai. A second project, and the majority of mytime over the past year, has been a quality assurance process.CEIBS has already gained recognition in international media asbeing amongst the top 100 MBA programs and top 20 EMBA pro-grams in the world—the next is to be recognized for its quality instandard accreditation units.

they are both graduates of the

UVic Faculty of Business with con-

centrations in International Busi-

ness (IB). Both attended UVic with

the desire to further their career

aspirations in business and man-

agement, and both have used the

education they received to open

new geographical horizons.


IB GraduatesMake Their Mark

B Y J A M E S G R O V EP H O T O G R A P H B Y C AT H E R I N E F O U R A C R E


“Through it all, I do finance, human resources, submit projecttenders, work on processes for efficiency mechanisms—the listgoes on. I don’t think there is one topic that I learned in busi-ness school that doesn't apply to my everyday life.”

Tina is clear on how her MBA from UVic has contributed toher career trajectory.

“No question, it complemented my previous experience andenabled me to learn many new ideas and concepts. I had everyintention to go on exchange in Europe or Mexico because I hadbeen working in China prior to my MBA. I had thought that theexposure in Eastern Europe or Latin America would allow me tobuild on my experiences in Canada and Asia.

“Then with the encouragement of the school, a small scholar-ship, and a conversation with both my professor and mentorRalph Huenemann, I was back in China to finish my last semes-ter at the University of International Business and Economics inBeijing. And then—I just never left.”

For Tina, the opportunity to work in China complements herlong time interest in travel and Asian culture, beginning with abackground in Asian Studies and Mandarin at UVic, and laterwith work experience in Thailand and China.

“It provides me with a lifestyle that enables me to travel, andthe many opportunities here enable me to build on the work Ihave done in the past. I work for a university where I can applythe theory and practice I learned in the classroom at UVic to bea professional manager and a strong contributor to the eco-nomic growth of this community.”

FROM THE BALTIC TO UVICWhereas Tina Passmore grew up in Victoria before embarkingon a career abroad, Anatolijus Fouracre provides another per-spective. Anatolijus began life in Soviet-era Lithuania, where hebegan to consider studying and working abroad only afterLithuania gained independence in 1991. He graduated from theUVic Faculty of Business in 2000 with a Bachelor of Commerce,concentrating in International Business, and now works as aconsultant with BearingPoint in Victoria, B.C.

Growing up under Soviet rule, Anatolijus had no exposure toconcepts of business and entrepreneurship. After Lithuania’sindependence, he says he seized the opportunity to study west-ern business practices, start a business, and travel abroad. Heinitially focussed on English, and through his English proficien-cy gained admission to a prestigious local liberal arts and busi-ness college in his home city of Klaipeda. He studied businessand marketing, and developed a long term infatuation withcomputers and technology. He worked with a variety of compa-nies involved in tourism and international trade, and evenstarted his own computer consulting business, before emigrat-ing to Canada to study International Business at UVic.

Anatolijus is now with BearingPoint’s public services practicein Victoria, working on large government and healthcare con-

tracts. “Our focus is strategic management consulting and busi-ness process transformation,” explains Anatolijus. “We look athow our clients do things at present, we provide analysis, andwe suggest new processes to improve their operations—mostoften technological solutions.

This type of process analysis thrills Anatolijus. “I’m excitedwhen we go into different engagements, seeing what opportu-nities exist for the project. No matter where you turn, there arethings you can improve, and there are always ways to find sav-ings for the client.

“I’m also excited by technology, and technology is much of mybackground. I like the way it can transform business process-es—it can be something simple, like automating some minorpaper process, to something far more elaborate such asautomating an entire purchasing and procurement depart-ment.”

Relating work to his UVic business education, Anatolijus isclear on what the school has given him.

“Group projects were a great part of the program. Those expe-riences related directly to the real work environment. Over thecourse of my studies, I had the opportunity to experience manydifferent types of groups and different group dynamics, andthat was a tremendous learning benefit. Sometimes naturalleaders would emerge, and sometimes they wouldn’t. Some-times there would be a dynamic to achieve, and sometimes not.There were great groups where everyone enjoyed the projectand it all came together, and then there were others where itwas a struggle just to keep it from falling apart.”

“In the real world, you get the same thing—teams that workwell together, and teams that don’t. That’s where personal lead-ership traits come into play and are really important.”

Outside the office, sailing is one of Anatolijus’ passions. Hebegan the pursuit as a student at UVic, when he discovered thatthe university had a sailing club that had fallen inactive, alongwith a number of Hobie Cat sailboats that were sitting idle.

“I grew up in Klaipeda, which is a port city, but because of theSoviet economy, we didn’t have access to luxuries many Canadi-ans take for granted. So when I had the chance to sail, I decidedto try it.

“I remember the first time I went out. I was sailing a 16 footHobie Cat, and this big wind suddenly came up and lifted theboat, and I thought if I go over, I’ll never make it to shore. It’slike anything you try—maybe it’s frightening at first, but overtime it becomes familiar and comfortable.”

Changing countries while changing careers is perhaps theultimate work place adaptation. For Tina Passmore and Anatoli-jus Fouracre, two graduates with a penchant for pushing per-sonal and geographic boundaries, their education in Interna-tional Business at UVic has opened those boundaries to a worldof business opportunities, as well as personal growth in globalproportions. BC


Jane Collins, International Programs Exchange Assistant,opens up a file on her computer. “You can take a look at these ifyou want,” she says to me as she scrolls down through fifty or sodigital photographs taken by outgoing exchange students. “Theseare our photo contest submissions over the past three years.”

I sit down and, one by one, open each file. Europeancityscapes, white solitary beaches, palm trees, and colourfulpeople from all different cultures greet me with each click. Onepicture shows a student relaxing in a hammock, strung betweentwo palm trees, a grass hut in the background and a look ofrelaxed contentment on her face. I start to think that exchangeis looking pretty good.

“What was the inspiration for starting the photo contest?” Iask while staring at a picture of an elephant carrying a group ofwide eyed passengers through the Thai jungle: It reminds me ofa scene in Indiana Jones and the Temple of Doom.

“The idea behind it was to promote our outgoing exchange,”Jane answers, “The photographs are a great visual for studentsand seeing their fellow students in these exotic places showsthem that they can also go on exchange. We make a big deal outof the five contest winners by having them blown up, framedand mounted on the wall so even some one who hadn’t consid-ered going on exchange might see the photo and think about it.”

I nod my head in agreement. I never went on exchange when Iwas at University. At the time, I hadn’t traveled much andexchange to some foreign culture where I didn’t know the lan-guage seemed a bit, well, scary. However, as I scroll through thephotos of smiling happy faces, dense green landscapes, ancientlandmarks, and turquoise blue ocean, I start to think that I real-ly missed out. I am impressed by these adventurous students.They are the modern day explorer, stepping off the familiarshore to share in the tastes, sounds, and sights of another land,foreign but really not so distant.

Sean Helmus, a fourth year International Business student, isthe winner of this year’s photo contest. He spent his four monthexchange at the University of International Business and Eco-nomics in Beijing, China.

“Going on exchange was an incredible experience,” says Hel-mus. “I learned what it was like to live as a visible minority andto walk around a city of 15 million and not understand whatwas being spoken. I think that helped me to sympathize withothers as they come to Canada and study here. I now realize justhow hard it is.”

Helmus is just one of 554 undergraduate and 46 graduate stu-dents who have participated in exchange since the Faculty ofBusiness’ sent out its first students in 1993/1994 . With over 30exchange partners throughout the world, including countrieslike Japan, Sweden, Mexico, and Korea, aspiring exchange stu-dents have no lack of inspiration for their photo albums. Nor isthere any lack of enthusiasm from returning students.

“I would definitely recommend international exchange toanyone who feels up to the challenge,” Helmus exclaims, “It’s aton of fun if you can handle being away from home, living inanother culture, or dealing with any of the other little differ-ences/inconveniences that are associated with living in a for-eign country. It was the best semester of my degree and I’d do itagain in a second!”

As for Sean’s winning photo—it is now hanging in the Facultyof Business hallway, alongside the other photo winners. It is asplash of colour and inspiration to other student sojourners,who amid the papers and exams, take a moment to stop, lookand ponder, “Perhaps I should go on exchange.” BC

Congratulations to Jane Collins, International Programs Office, the 2003 winner of

the prestigious Internationalization Service Award by the Canadian Bureau for Inter-

national Education.

Photo contest promotes exchangeB Y L I S A R U S S E L L

From left to right: Carrie Falloon(Elephant Ride, Thailand); GrantAckerman (Wooden StaveChurch, Norway); Marina Haines(Beaches of Tulum, MayanRiviera); Sean Helmus (WinterFestival, NorthEast China)


“Most people can see the end point,but the process of getting there is more

complicated. In the MBA program,we learned to think about inputs.”

Richard Fyfe, MBA 1999,Director, Partnerships British Columbia


In the Faculty of Business, two plus two far exceeds the number four. Besidesproviding a comprehensive education, the Faculty imbues its students with the wellroundedness that spells success in today’s demanding environment. Grads demon-strate fluency as cross discipline learners that is as tangible as their mastery of mar-keting and finance. With its emphasis on real world relevance and the multi-dimen-sionality of its graduates, the Faculty’s curriculum and program design rate highmarks from alumni and the business community. Since the program’s inception 13years ago, the Faculty of Business has encouraged students to integrate acrossdomains. According to A.R. Elangovan, Ph.D., Associate Professor and Director ofInternational Programs, both the Bachelor of Commerce and the MBA programsfoster the development of graduates who are “whole, global, real and creative”.

“We don’t want students to think in silos,” he says. “We want to instill a multi-dimensional sense in them so they can see a problem in its many facets.”

Integration (the “whole” aspect) takes the stage beginning with the undergradyears. The “2+2” program, in tandem with its lock-step component, allows the cur-riculum to be linked across subject areas. All BCom students spend their first twoyears enrolled, in the University of Victoria or other institutions, in pre-requisiteand general education courses. Then each student is slotted into a cohort and allthose in that group work closely together across all their courses in a term. “Thisallows us to coordinate the timing and delivery of courses and material,” says DavidMcCutcheon, Ph.D., Director of the Bachelor of Commerce program. “We can con-nect material across courses now. It increases the program’s integrative potential.”

MBA students aren’t left out of the integrative process. Integrative ManagementExercises (IMEs) plunge them into real corporate issues while teams of studentscorral their resources to tackle the problems. The resulting findings are presented tothe participating companies and then judged.

Multi-Dimensionality

Is the KeyB Y M A U R E E N L I C ATAP H O T O G R A P H B Y V I N C E K L A S S E N


Richard Fyfe, Director of Partnerships British Columbia, toutsthe benefits of the IMEs. “They gave me a much greater appreci-ation of the value of what’s learned. They were enlightening.”

The global facets of the programs, both undergrad and gradu-ate, are legion. The IMEs cross the line from integrative to inter-national when MBA students head for either Mexico or Korea.There they visit companies, receive lectures at host universitiesand attend receptions at Canadian embassies.

Timothy Morris, a second year MBA student, claims that he“learned things you would never learn in a textbook when Iwent to the IME in Korea; the international perspective is a partof all of our courses.”

And it pervades the whole faculty. Twelve nationalities and allfive continents are represented among the 29 members of thefaculty. With 70 exchange students hailing from 13 countrieseach year, the student population can be dubbed “very interna-tional,” says Elangovan. “Our students feel comfortable walkingon the global stage of business. We’re producing business peo-ple for the world.”

While MBA students delve into real life situations when con-fronting IMEs, undergrads apply the theoretical to the practicalwhen they engage in their three mandatory Co-op semesters.Working in local or international organizations, students aretrained, supervised and debriefed as they derive valuable skills

“which make it easier to understand classroom concepts,” saysMcCutcheon.

Denise Cuthbert-Sinkevicius agrees. A recent BCom graduatewith a concentration in international business, she now worksas Marketing Manager, mobile devices for Microsoft Corpora-tion, based in Redmond, Washington. “I started with Microsoftstraight from my Co-op position,” she says. “Without question,the most valuable component of my education was the Co-opprogram. It is experience that counts. Everyone has a degree, orprobably an MBA, so what you can demonstrate speaks vol-umes.”

The business students who temporarily take positions in theiroffices wow employers. “I love the program,” says PurdyMcDonald, Branch Manager, Victoria Scotia Bank. “It’s extreme-ly beneficial for our company and for the students. They bring ahigh level of expertise to our front line, and their enthusiasm iscontagious. In addition, they impart a freshness and a degree ofcreativity that we value.”

Another peek into reality is supplied by the MBA mentoringprogram. Students are paired with a local business person, and

the relationship can run the gamut from twice-monthly phonecalls to deep friendship.

“I try to be the older and wiser advisor,” says Walter Donald, VicePresident, Right Axmith Management Consultants. “It’s a toughslog for the students, dealing with their courses and their careerplans. And the mentor usually has had those experiences. Besideshelping them, I have been personally enriched by the four studentsI’ve mentored.”

Veteran mentor Daniel M. Paterson, Ph.D. and consultant, hasprovided guidance to more than 30 students and was awardedthe Mentor of the Decade award in 2002 for his work. “I wantedto give something back, and the experiences have benefitedme,” he says. “I believe in mentoring since it provides interac-tion between the university and the community.”

While community and university links generate new ideas,creativity and innovation rate top priority in the Faculty. “We’realways experimenting,” says McCutcheon. “We recentlyrevamped our business skills course to allow integration, and in2004 we’ll be offering an internal case competition.”

Innovation is one hallmark of the Faculty, which decisivelyjumped outside the box with its mentoring program and itsIMEs. “The idea is to get people to think freely,” says Elangovan.

And students have responded. “I’ve learned how to learn, howto research,” says MBA student Rob Crisp. “I can see the manydifferent angles of a problem that need to be explored.”

According to Michael Houle, Account Manager, Justice, Leg-islative, Financial Division, BC Building Corporation, his abilityto influence corporate policy “was greatly augmented by theMBA program.”

MBA grad Fyfe values “the tools I gained to analyze problemsthat I come across. As a result of the program, I know how toapproach a project, to identify the work, to allocate duties andto pull together people and ideas under time constraints. Mostpeople can see the end point, but the process of getting there ismore complicated. In the MBA program, we learned to thinkabout inputs.”

Learning to ask the right questions is an essential goal of theFaculty of Business, says Elangovan. “We want the students topush the boundaries, to venture outside their comfort zonesand to challenge everything. If they develop the ability to thinkcritically and creatively, they’ll continue to learn and to teachthemselves.” BC

“We’re producing business peoplefor the world.” - A . R . E L A N G O VA N


If we think of business and the environment, we oftenimagine two irreconcilable principles bound for perpetual dis-cord. Greens with a penchant for villain archetypes will castbusiness into an active nefarious role, like the black hats ridinginto the tranquil western town to pillage all that is wholesomeand pure.

It has almost become a part of our popular culture to viewbusiness and environmental sustainability at cross-purposes.In recent years, both the news media and popular movies havefrequently portrayed business and industry as perpetrators ofcrime against nature, as well as the common citizenry. Our col-lective unconsciousness is saturated with stark images of indus-trial revolution factory chimneys belching black smoke, manu-facturing plants in Mexico spilling chemical waste intoneighbouring rivers, and logging clearcuts littered with barestumps and charred slash.

But is this the only reality? Or do viable business models existthat actually support enterprise and the environment simulta-neously?

Instructors in the UVic Faculty of Business are teaching that itcan be so. Largely through the impetus of professors MonikaWinn and Boyd Cohen, sustainability is becoming a centraltheme to business studies at UVic. The challenge before Winnand Cohen: shifting the consciousness of students from seeingbusiness as strictly part of the problem, to seeing business aspart of the solution.

Winn has researched and published extensively on issues ofcorporate greening, where corporations adjust products, pro-duction methods, and service delivery to become better envi-ronmental stewards. Cohen’s work has focussed on incorporat-ing sustainable models into the initial formation of companiesand their business plans, especially as an entrepreneurial mar-ket advantage. Within the UVic business program, both Winnand Cohen are teaching students that green business can beprofitable, and they are doing it in a manner different fromother business schools.

“We’re showing students that you don’t have to sacrifice profitto create sustainability,” says Cohen. “Our program is especiallyunique because we are integrating sustainability concepts intoour core business courses, which is different from simply offer-ing electives in sustainability. It means that each of our studentsis guaranteed to leave here with a basic understanding of sus-tainability, and eco-literacy in concepts such as ecological foot-prints and carrying capacity.”

“These are becoming strategic issues for many large compa-nies,” explains Winn. “If our students have a background in sus-

tainability, that knowledge is an asset in their work, and theycan even play a role in shaping the operations of these busi-nesses. Our emphasis on sustainability is one of the featuresthat distinguishes us from most other business schools in theU.S. and Canada.”

Within the Faculty of Business, the Entrepreneurship concen-tration has been one of the first areas to integrate sustainabilityinto core course work. “We have one of the best entrepreneur-ship programs in the world, recognized in the U.S. and Canadafor innovation,” says Cohen. “One feature of our innovativeapproach has been to build into the Entrepreneurship programthe idea of creating products and services that are sustainablein their use, so they will create positive impacts on the naturalenvironment now and for years to come.”

In 2003, the summer entrepreneurship program at UVic foundsix of the eleven student groups creating business plans thathad a sustainability component, and at least two were completesustainability concepts. One of the eleven student projects cre-ated a business plan for a company to build ‘green’ roofs,wherein advanced materials and designs would be used to con-struct building roofs to support green space. Another businessplan proposed to harness tidal power on Vancouver Island,using turbines installed in a lagoon causeway, and succeeded inattracting the attention of prospective investors.

Do business plans such as these seem like flights of fancy orwhimsy, unlikely to profit? Cohen and Winn point to numerouscompanies that are creating substantial revenues with businessconcepts equally as unlikely, if not more so. Try Ballard PowerSystems, successfully manufacturing power cell technologywhen such ideas were mocked by many mainstream businesspundits not so many years ago. Or Victoria’s own CarmanahTechnologies, which is generating worldwide sales for its solar-powered lights for marine navigation and road marking.

While sustainability is presently taught mainly within theEntrepreneurship concentration, Winn and Cohen hope to pro-mote a basic understanding of sustainability in the Internation-al Business and Services Management concentrations as well.

Throughout, they hope to maintain sustainability as an inte-grated theme within the core curriculum of the programs.

“If we don’t provide the background, where and when will stu-dents be exposed to these concepts?” says Winn. “We are givingstudents a foundation for looking at new ways of doing busi-ness, whether they are working in the largest corporations orthe smallest start-ups.” BC

Green for ProfitB Y J A M E S G R O V E


Entrepreneurship

BRINGING ENTREPRENEURIAL COGNITION SCHOLARS TO UVIC

Using UVic’s Dunsmuir Lodge, the Entrepreneurship ResearchTeam hosted the 2002 Victoria Conference on Information Pro-cessing and Entrepreneurial Cognition, the first of its kind tobring Entrepreneurial Cognition academics together fromaround the world. Cognition scholars from Australia, Canada,the United Kingdom, and the USA attended. Presented at theconference were the top papers from a special issue of Entrepre-neurship Theory & Practice (December 2002), which had RonMitchell as the lead editor, and Brock Smith, Eric Morse, andthree other leading scholars as the editorial team.

UVIC HOSTS CCSBE CONFERENCE

In November 2003, the International Centre for Venture Exper-tise (ICVE) will host the Canadian Council for Small Business &Entrepreneurship (CCSBE) Conference. The theme for the 2003Victoria conference: Small Business and Entrepreneurship asEngines of Progress will have three tracks. Papers, workshopsand symposia will be presented in French and English by pro-fessionals working in Research, Education, and Practice. PeterThomas, longtime friend of the UVic ENT Program will give thekeynote address.

CURRENT FACULTY RESEARCH

• Boyd Cohen and Monika Winn are making strides with theirresearch program on Sustainable Entrepreneurship. Theirpaper “Market Imperfections, Opportunity and SustainableEntrepreneurship” was accepted at the Greening of IndustryNetwork conference in San Francisco. The premise of thispaper is that the current trend of environmental degradationhas created market imperfections and misappropriation ofvalue with respect to the natural environment. These marketimperfections create opportunities for the introduction ofinnovative technologies and entrepreneurial change in indus-tries ranging from construction to transportation to energy.

• Boyd Cohen’s paper entitled, “Information Asymmetry andInvestor Valuation of IPOs: Top Management Team Legiti-macy as Capital Market Signal” is under third review at a pre-mier management journal, Strategic Management Journal.This research, stemming from Boyd’s dissertation, examinesthe role that quality top managers play in influencing thevalue of firms when they issue an initial public offering (IPO).

• The path to prosperity for First Nation groups may besmoother and more easily traversed thanks to a task force’srecently completed work. Organized in 1999 by the SkeenaNative Development Society, the Think Tank on Wealth Cre-ation explored options and ideas that could forge economic

buoyancy in a free market environment on reserve. Deter-mined to overcome First Nation’s long-standing economicdependency, the members aimed to initiate change. Made upof tribal leaders and others including University of Victoriaprofessor Ron Mitchell, the Think Tank resolved to find thetools to help break the cycle of poverty. With an emphasis onsolid business techniques, these innovative findings couldhave far-ranging impact. The find-ings of the Think Tank are detailedin Masters In Our Own House, writ-ten for the Think Tank by RonMitchell and Graham Allen, andavailable athttp://www.snds.bc.ca/master.htm.

• Ron Mitchell and Brock Smith havecompleted a project that analyzesthe Canada – US softwood lumberdispute as: a nation-state interna-tional joint venture (a NAFTA IJV),viewed from the perspective of theentrepreneurial thinking patterns ofthe parties. Based on analysis of asample of 417 business people fromCanada, Mexico, and the USA, theyfound dramatic differences in theparties’ thinking patterns that makethem dramatically less capable ofseeing the other’s point of viewregarding either the necessaryarrangements, or the basis for will-ingness in transacting. This differ-ence in entrepreneurial cognitivestance can explain, for example,why US negotiators are adamantadvocates for policies that impactindividual businesses, while Cana-dians seem willing under the nameof principle, to sacrifice the welfareof individual businesses to preserve policy options for thefuture.

• Ron Mitchell, Eric Morse, and Pramodita Sharma recentlypublished their analysis of family business from the perspec-tive of non-family members in the Journal of Business Ventur-ing. Their research suggests that employees who are not fami-ly members in the family business have over three times thecognitive complexity, than do employees in regular firms. BC


PROGRAM WELCOMES NEW ACADEMIC DIRECTOR

The International Business concentration welcomes Saul Klein,Lansdowne Professor in International Business, as the new pro-gram area champion. Klein’s international experience and acade-mic successes commend him to the position. Born in Zimbabweand spending significant time in South Africa, Israel, Singapore,Australia, Canada and the United States, Saul comes with a glob-

al perspective formed fromfirst hand experience. Pro-fessor Klein specializes inthe areas of Marketing Strat-egy, Global Business andInternational Marketing andhas provided consultingassistance to over 40 differ-ent organizations in theseareas.

A key interest for Klein ishow business can be moresuccessful in the globalmarketplace, especially forthose coming from or goingto emerging markets. Klein’s

interests and experiencewill be a driving forcebehind keeping the IB con-centration accountable tothe key global drivers andmaking sure its graduates

are not only prepared but have the competitive advantage theyneed to make their mark and champion the success of theircompanies.


• When Charles Darwin published his findings on naturalselection in Origin of the Species, it is certain that he was notthinking in terms of the business world. However, SaulKlein’s research on global competitiveness and emergingmarkets is not unlike Darwin’s finding on ‘survival of the

fittest’. Klein states that for emerging markets globalizationisn’t just an option, it is an imperative. And, a healthy com-petitive environment is what will drive ultimate survival andsuccess of an economy. The ability to thrive or fail in a com-petitive environment determines whether a company willgrow the muscle and longevity to make it the distance.

• Along the same lines, Klein’s work in “Competitiveness andPublic Policy” explores the nature of competition and anti-trust law. Klein’s research shows that good anti trust lawstimulates competition and bad competitive law is worsethan no law at all. As an outflow of his research, Saul is cur-rently consulting for the Ministry of Forests on a regulatoryframework for the Forest industry. This framework aims toensure strong competition between forest companies andcould have far reaching effects on issues such as the softwood lumber dispute, and alleviate current trade concernswith the US.

• Interested in expanding your business network intoChina? Ignace Ng’s research on how Chinese business peo-ple network and to what extent it is different from the West-ern network style could aid you in decreasing the learningcurve. Ng’s research explores questions such as: How do

women network differently than men? Is there is a greateremphasis on family members or on friends, classmates, etc?And, How does the network develop over time?

• Ignace Ng’s research on the office of the CEO and how it isorganized attempts to uncover to what extent an organiza-tion’s design is linked to the CEO’s personal philosophy. Inaddition, the research examines whether design differencesvary across industries, with a particular emphasis on theBanking and Telecommunications industries.

• Carmen Galang’s current research, alongside Irene Chow ofthe Chinese University of Hong Kong and Stephen Teo of theUniversity of Technology in Sydney, will focus on SoutheastAsia and the way HR is used to improve firms’ competitiveadvantage. BC

International Business

For emerging markets globalization isn’t just an option, it is an imperative.


Hospitality/Services Management

QUIS 8 CONFERENCE—FIRST TIME IN CANADA

The UVic Faculty of Business, led by Ian Stuart and Steve Tax ofthe Service Management Concentration, coordinated and host-ed the 8th Quality and Service Conference in June 2002. For thefirst time in 16 years the conference was held outside Europeand the US. UVic was selected because of its emerging presencein the area of Service Management. This conference was uniquein its ability to attract both academic and business attendees.Presenters represented over 20 different countries and 100academic and 50 business delegates attended. A conferenceproceeding and two journal special issues resulted from theconference.

TEACHING INNOVATION RECOGNITION AWARD

PRESENTED TO UVIC SERVICES MANAGEMENT PROGRAM

The UVic Services Management program’s unique emphasis onintegrative, cross disciplinary learning and its use of the busi-ness community in thedelivery of its classes wasrewarded with theMcConnell Foundation’sTeaching Innovation Award.

PROGRAM ESTABLISHES

LEADERSHIP FORUM AND

ALUMNI CLASS

The Services ManagementLeadership Forum provid-ed students with a betterappreciation of the rolesplayed by and challengesfaced by leaders of firms try-ing to instill strong servicevalues in their organiza-tions. Stacy Kuiack, FOBVisiting Business Leader, organized and moderated this eventwhich featured a panel consisting of Samantha Holmes, Presi-dent, Bolen Books; Mohan Jawl, President, Cordova Bay GolfCourse; and James McKenzie, President, Monk Office Supply.

The Leadership Forum was very special for another reason, asthe first four years of services management alumni had beeninvited to join the class. Response from alumni was tremendousand, because of that, an annual alumni reunion is in the works.

TOFINO, BC—LIVING MODEL OF SERVICE TRANSFORMATION

Situated on Clayoquot Sound, at the northern boundary ofPacific Rim National Park on Vancouver Island, Tofino is rapidlybecoming an internationally renowned vacation destination; a

place to get back to nature and experience west coast BritishColumbia. It wasn’t always this way. At one time, Tofino, along-side its neighbour, Ucluelet, were strictly resource-basedeconomies struggling against dwindling resources and pressurefrom outside interest groups. Clayoquot Sound and MearesIsland became coffee table conversation about the strugglebetween the logging industry and personal livelihood and envi-ronmental preservation. This semester, students will participatein a case study to see how two communities reacted differentlyto outside pressure and why Tofino succeeded in reinventingitself as a service based economy while Ucluelet didn’t. Studentswill explore the key drivers in Tofino’s transformation.

EXECUTIVES IN THE CLASSROOM

Don Taylor, IBM and Mark Hill, Westjet, will host a session onservice growth strategies. Mark Hill will touch on the differentapproaches to geographic growth as Westjet expands into East-

ern Canada and looks atthe potential for interna-tional linkages. Don Taylorwill explore acquisitionrelated challenges, usingIBM’s acquisition of a newconsulting company as aliving example. Additionalguest speakers in the ser-vices program includeChuck Burkett of Burkettand Company discussingservice pricing, JacquieBrennan of Vigil HealthSolutions leading a class ontraining the customer toeffectively use the Vigil sys-tem, and Brian Martindale,

Shopper’s Drug Mart, speaking on service strategy.


• Steve Tax and Mark Colgate are researching ways firms canbetter their performance by improving the job customersdo in their co-production role. While firms like McDonald’shave long relied on customers to line-up, take their orders tothe table and finally clean their table, more and more firmslike banks, accountants, auto repair firms and the like areasking customers to perform more of the service activities.The research titled “Improving Customer Performance andPreventing Customer Failures,” studies the impact of cus-tomer performance of service activities on firm productivity.

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Partners for outstanding business education

The Faculty of Business greatly appreciates the support of

its donors. Their generosity is an excellent example of how

the community and Faculty of Business work hand-in-hand

to ensure that our students receive an outstanding busi-

ness education.

Through the Faculty of Business Development Office we

strive to work in close partnership with individuals, alumni,

small business, corporations, foundations, service organiza-

tions, and government. The funding we secure supports

research, teaching and learning initiatives that allow us to

deliver an outstanding education that is innovative, integra-

tive, international, and experiential.

KEY THEMES FOR DEVELOPMENT:• Faculty enrichment

• Program enrichment

• Student enrichment

Now, more than ever, gifts are a crucial part of sustaining the

university. Below are just some of the ways you can support

the University of Victoria and the Faculty of Business.

• Student Awards

• Endowment Funds

• Planned Giving

• Annual Giving

In addition to gifts of cash, the Faculty of Business also wel-

comes the valuable gift of your time and expertise. Below

are many ways to support the Faculty of Business:

• Alumni affairs

• Board of Advisors

• Business Co-op and Career Services

• Services Advisory Group

• Speakers Bureau

• Mentoring Program

• Consulting Projects

PARTNERSHIPS WITH UVIC FACULTY OFBUSINESS For more information, please contact:

Joanne Ballance

Development and External Relations Officer

University of Victoria

Faculty of Business

2nd Floor Business and Economics Building

3800 Finnerty Drive

Victoria, BC V8P 5C2

1.250.472.4279 (telephone) [email protected]

• Steve Tax and Amy Smith (George Washington University)are examining how customers evaluate service networks.Service networks refer to the notion that multiple firms maybe involved in satisfying a particular need. For example, alawyer, accountant and financial planner may all beinvolved in providing estate planning for a customer. Theresearch examines how the performance of the members ofthe network influences each of the firms’ and the overall net-work satisfaction.

• As more companies focus on core competencies, the morethey realize that some of their service processes shouldn’t bedone by themselves. Ian Stuart’s current research and fieldwork explores the “Insourcing and Outsourcing of the Ser-vice Process.” Stuart’s field work looks into the challenges,opportunities, risks, and rewards from both the outsourcer’sperspective and the insourcing firm. His research has signifi-cant potential to broaden to public sector, specifically to pri-vate/public partnerships. Stuart is actively looking for addi-tional field-sites. Please contact him directly [email protected] if your company is involved ineither insourcing or outsourcing.

• Mark Colgate, prominent researcher in the New Zealandbanking industry, is bringing his expertise here to Canada.Now an Associate Professor in UVic’s Business Program andChair of the Hospitality/Services Program, Colgate will belaunching the Canadian Banking Study, a national surveywhich will poll the opinions and attitudes of 14,000 Canadi-ans toward their primary financial institution. This survey isdirectly modeled from Colgate’s New Zealand study, now inits sixth year, which has become the industry benchmark inthat country. This will be the first time that banking servicesand customer attitudes will be surveyed and published forcross comparison in the Canadian media.

• If you are tired of counseling your friend that it is time toleave a longtime ‘rocky’ relationship, maybe you are misun-derstanding why they stay to begin with. In Mark Colgate’snewest research efforts, he suggests that the same reasonsomeone might stay in a dissatisfactory marriage is the samereason someone stays in a dissatisfactory service businessrelationship. Among his findings in “Why customers stay inservice business relationships when they have seriouslyconsidered leaving,” Colgate outlines some interesting find-ings including the importance of shared history, the lack of amajor cataclysmic problem, dependence on the provider,fear of change, and a simple lack of alternatives. BC


1 9 9 4PETER SPEE, MBA has recently relocated toTokyo, Japan from Dublin, Ireland. Peter is pricingand trading structures derivatives for TD Securi-ties Tokyo. He lives in Japan with his wife, Louise,and they are expecting twin girls in October.

1 9 9 5JEFFERY HARRIS, MBA. Since March, 2000, Jeffhas worked in Mountain View, California, wherehe is a Director with KPMG’s SiliconValley Office, and National ProductChampion for KPMG's Systems Stabi-lization and Improvement Methodolo-gy, which he co-developed. Jeff contin-ues to develop expertise in hisconsulting business and has recentlypublished an article on risk manage-ment in Risk Management Magazine.Jeff and his wife Lisa, (UVic alumna ‘91)are enjoying California and haverecently purchased a home in San Jose.• DARREN REDIES, BCom ENT, married AllisonWaldie (BFA 1991 and BEd 1997) on July 21, 2003on Motu Koromiri in the Cook Islands. They cur-rently reside in White Rock, BC. • RICHARDYOUNG, BCom writes: “Our family has moved ourgrowing business to the Sunny Okanagan (Ver-non). If any other alumni are living here, I can bereached at 503-5460.”

1 9 9 6DALE RICHARDSON, MBA IB, writes: “I am justcompleting 3 years in the Midwest US as anAccount Manager, Styrenic Polymers, with NOVAChemicals, Inc. In January 2004, I will be assum-ing a new position—Marketing Program Coordi-nator. Together with my wife, Lana and our 4-year

old daughter, Georgina, I will be relocating fromMinneapolis, MN to Pittsburgh, PA. Email addressremains the same—[email protected].”

1 9 9 7DEAN CHAN, BCom, finally settled in Vancouverafter numerous years living across Canada andinternationally. You can reach Dean [email protected]. • LANA LIN, CA,BCom IB, has recently joined the Office of theAuditor General of Canada as an audit profes-

sional. Previously, shewas employed with Price-waterhouseCoopers LLP.• CHRISTINE JAKOVCIC,MBA, is currently theBrand Manager for Proc-ter & Gamble, GlobalBusiness Unit Promo-tions, her second promo-tion since she startedwith the company 6 yearsago. She continues to be a

contributor to numerous charities including theUnited Way and has recently started a small realestate business. • KATSUYOSHI (Kats) NAITO,BCom IB, writes: “Hi all! I’ve been living in Tokyosince grad and working for SAP as an applicationconsultant. Please come & visit Tokyo and I willtake you out for great SUSHI! Write me!”—[email protected] [email protected] • DENISE (CUTH-BERT ) SINKEVICIUS, BCom, writes: “I just gotmarried on a cruise to Alaska on August 24, 2003.I still work at Microsoft Corporation (7 years!) as amarketing manager in the mobile devices divi-sion here in Redmond, WA.” • ROB SORENSEN,MBA, is back at UVic teaching Strategic IT in the

MBA program. Rob also keeps busy as a businessdevelopment consultant and, when he's notworking, he can usually be found playing Lego ortrains with his 5 year old son Erik.

1 9 9 8TIM McGUIRE, BCom IB. After graduation, Timworked with HSBC in Victoria, Vancouver andLondon, UK, in Corporate Banking. In 1999, hewas nominated as HSBC’s Global Trainee of theYear. In 2003, Tim moved to EDC in Vancouver as

Manager, Business Development andhas recently been promoted to theirToronto office. • CATHY ( WHITE-HEAD) MCINTYRE, MBA ENT, hasbeen elected to the Board of Directorsof the United Way of Canada. Cathy isthe Principal of Strategic InitiativesInc., a Victoria-based consulting firmspecializing in market research andmarketing planning.

1 9 9 9DARYL J. DESMARAIS, BCom ENT, is currentlygrowing sales for a few businesses in the BCregion and beginning to present motivationalspeeches on personal success. Daryl can bereached at [email protected]. • REBECCA(RADICK) MYERS, BCom GB, is now working withthe Young Entrepreneurs Association of Canada(www.yea.ca) as the National Director of Opera-tions. She’s also running a company called Shock-wave Productions doing events and PR contract-ing and looking forward to starting another newbusiness soon. Find Rebecca at [email protected]. • ROBERT STURGEON, BCom ENT, hasbeen named Post-Investment Manager for SEAF-Bolivia, a private equity fund manager in South

Sunday dinners with grandparents often provided the scenario.During those special meal times, children learned the art of din-ing. Mothers instructed them to keep elbows off the table and topolitely ask siblings to pass the potatoes. Proper handling of sil-verware and glassware was gleaned while children downedhearty fare. As adults, Faculty of Business MBA and BCom stu-dents get a refresher course when they participate in the Busi-ness Etiquette Luncheon. Developed by Norah McRae, Manager,Business Co-op and Career, and Axel Binneboese, Acting Direc-tor of Operations at the Fairmont Empress, the annual interac-tive events draw raves from participants, who acquire the skillsto successfully dine with potential business partners or employ-ers. And a full stomach is just one of the favourable outcomes.

DARREN REDIES MIKE AUSTIN

Classnotes

Mind your Manners


America. He also continues to be involved in thelaunching of the Fund Management Company forthe first listed venture capital fund in Peru.

2 0 0 0MIKE AUSTIN, BCom, IB. Living in London, UKfor the last three years, Mike has recently takenon a new position as Senior Account Manager atAKQA, a large digital marketing agency in Lon-don. After three years in automotive online mar-keting with past agencies, Mike has decided totake the opportunity to work solely onthe Microsoft UK account. Still keenon seeing as much of Europe as possi-ble, Mike recently finished a triparound Southern Italy and Sicily hehas been dreaming about for years. •JOSEPHINE CHENG, BCom HOS, isattending UBC to pursue a BSc inPharmacy. She is still currently work-ing at Cloverdale Pharmasave HealthCentre. • SIMON COX, BCom HOS,writes: "I am currently enjoying theopportunities presented to me as a manager withOliver Bonacini Restaurants in Toronto." •ANDREW DOONER, BCom IB, is currently basedin Toronto, and working on projects across Cana-da and the US as a consultant with the manage-ment consulting firm A.T. Kearney. • FRANKHARDY, MBA (Geology, Geochemistry) writes: “Iam working for Kinross Gold Corp. as the SeniorMine Geologist at the New Britannia gold mine. Iam also actively staking my own gold propertiesso that some day I can be the boss.” • DAVID HO,MBA, is the Regional Manager, Asia Pacific, forMartin Automatic. He just traveled back fromIndia and Sri Lanka. • MARK LIEDEMANN, MBA,is currently an Assistant Vice President with Price-

waterhouseCoopers in their Infrastructure Gov-ernment and Utilities group in Vancouver (spe-cializing in public private partnerships). “Sincegetting my degree, I have gotten married, boughta house and completed my CFA designation. Mywife and I happily brought our first child, Isaac,into the world in May this year.” • GINA PEARCE,BCom GB, moved to Paris, France after gradua-tion and is now working as the Corporate Com-munications Officer for Europe's leading distrib-utor of paper and communications support

materials.(www.antalis.com) Ginawrites: “I look forward toreconnecting with lostacquaintances.” • STEVEYI-LI TIEN, BCom ENT,writes: “After obtaining aMBA degree in Nagoya,Japan, I have settled inanother side of the globeto start a new life with mygirlfriend, Katia, in Mar-

burg, Germany.”

2 0 0 1SHANNON GALLAUGHER, BCom writes: “Aftertraveling South East Asia, I moved to Toronto afew months ago to work in Accenture’s marketingand communication department. I am still curl-ing competitively, just finished my second seasonof dragon boating, and will soon be starting train-ing for my first marathon!” • FRANK WANG,BCom writes: “After working in Vancouver for 1.5years, I decided to go back to school. Actually, Iam getting my MBA here in Florida. So busy, justlike we were at UVic. Miss all of you and bestwishes. Wish to hear from you soon.”

2 0 0 2JORDON ANDERSON, BCom. Last seen fumblinghis way up the corporate ladder in Toronto—reports confirm he’s playing the InvestmentBanking game with TD Securities. Between work-ing 14 hours a day, trying to figure out which sub-way stop to get off at, and pining for the westcoast, his plate is pretty much full. Jordon can bereached at [email protected]. •STEVE BOCSKA, MBA ENT, has been hired as a

producer at Radical Entertainment inVancouver. He was recently AssociateProducer on “Simpsons: Hit & Run”and will be the Producer and CreativeLead on the upcoming sequel to thePC video game based on CBS’s CSI:Crime Scene Investigation televisionshow. • JEFF GAULIN, MBA managesgovernment relations for Molson inWestern Canada. In August, he and hiswife Alana celebrated the first birth-day of their son Jonah. Jeff also con-

tinues to operate his journalism career web site,at www.gaulinmedia.com. • JODI REGTS, MBAIB, has been hired as a communications consul-tant at Partnerships BC. She will lead media andcommunity relations for a new hospital and can-cer centre being built in Abbotsford, BC.

2 0 0 3NATALIA DOROFEEVA, MBA ENT writes: “Pursu-ing the western Canada technology commercial-ization entrepreneurial training (Westlink) overyears 2003-2005, working in a venture capitalfirm, technology start-up and tech-transferoffice.”

“The seminar focuses on opportunities for the students toimpress and to come across as professional as possible,” saysBinneboese.

After the three-course meal accompanied by wine and a PowerPoint presentation, the students leave the table equipped with aset of skills for wining and dining business associates. And theseskills are guaranteed to enhance many meals in the future.

Even before the first guest enters the restaurant and extends hisor her hand, the host should have made preparations, says Bin-neboese. Billing can be arranged beforehand so that the chequenever comes to the table. Hosts should opt for menu items they’recomfortable consuming in a group. Rather than settling for unfa-miliar foreign dishes, diners may ask the waiter for clarification.

Wine plays a crucial role. “It must be thoroughly understood,”he says. “But it’s also a great subject for conversation and it canbreak down barriers.” He recommends students conduct theirown in-depth study of wines.

Relying on traditional values helps students to make “educat-ed decisions” while they’re in the company of their guests, saysBinneboese. “They need to know the classical repertoire ofbehaviours for that situation. Their consistency will be noted bytheir fellow diners. ”And in addition to the flavour of wonderfulfood, diners will enjoy a comfortable and professionally satisfy-ing meal experience. “The dining event should be a string ofseamless moments,” says Binneboese. M A U R E E N L I C ATA

DAVID HO STEVE YI-LI TIEN


UVic business alumni chapters form to help you stay connected,increase your network, and re-kindle old friendships.

With the launch of three business alumni chapters in 2003, ithas been an exciting and busy year for many of you as you madenew connections with old acquaintances and discovered waysto stay connected with the Faculty of Business.

Alumni in Victoria, Vancouver and soon Calgary launched UVicFaculty of Business Chapters; to find out about alumni activities inyour community, check out the new alumni page on the Faculty ofBusiness website. Under ‘community,’ click on alumni. There, youwill be kept informed about upcoming alumni mixers, profession-al development opportunities, and current student and alumninews. http://www.bus.uvic.ca/aboutfob/alumni.html

UVic’s OLC Network™ On-line Community is simple to joinand you will benefit from the resources it offers.

• Add your listing. Connect with alumni who share commoninterests. Find members in a particular city of interest. Join abulletin board discussion

• Alumni! Share your news with fellow grads. Submit a copy ofyour on-line class note to be published in the Torch. Find outwhat your fellow alumni are doing.

• Search out advisors who are in career areas that interest you.Share what you have learned with someone who could ben-efit from your experience. Join a career related bulletinboard discussion.

• UVic affiliated Canada-wide Job Posting Site. Post a job. Postyour resumé. Search job postings. Free resumé postings andjob searches for UVic alumni and students.

• For alumni only: choose a permanent e-mail address towhich your contacts may write.

• Going to a new city? Search for On-line Community mem-bers who have offered to be contacted by email for advice ontheir home city. List yourself so others can contact you foradvice.

• Post your business card. Search for other On-line Communi-ty members who are offering the services/products you arelooking for.

• Share your thoughts with other members of the On-lineCommunity. Forums include: Careers/Job Related, Recre-ation and Hobbies, Keep in Contact, and Miscellaneous.

Building Better NetworksVancouver Chapter alumni re-connect at a receptionhosted by Yaletown BrewPub, January 15, 2003.

I N V E S T I N G I N P E O P L E , C R E A T I N G T H E F U T U R E

Donations to UVic help fund bursaries, scholarships and other financial supports that help students realize their potential. It’s a way for the community to tell a student “we’rebehind you.” It’s a way for the donor to invest in the human resources that will make the world better. Inspire a student.

C ALL 250-721-7624 or VISIT alumni.uvic.c a/development

Scholarshipsfuel us tostrive forexcellence.— Cyril Elbers, UVic business student, Co-op

Student of the Year (2002)

Cyril Elbers, who speaks Chinese, as well as Dutch,

French, Japanese and English, recently returned to

Victoria after a five-month stint as commercial assistant

to the Canadian Embassy in Beijing.

He assisted the embassy in efforts to help Canadian business

take advantage of the opportunities presented by the estimated

US $35-billion the Chinese government will spend on the 2008 Summer Olympics.

Back at home, Elbers parlayed his overseas experience into a place on the team working on the

Vancouver 2010 Olympic bid through the provincial government Olympic Bid Secretariat.

In the top 3% of students in the Faculty of Business, Elbers has won many scholarships, including

the Dr. Gordon Bertram Memorial Scholarship in Economics. The award is given to the top stu-

dent in Canadian economic history.

Family and friends of Dr. Gordon Bertram established the scholarship in 1992. Dr. Bertram was an

outstanding researcher and a popular teacher of economic history from 1966 to 1980.

Financial support motivates students like Cyril Elbers to challenge themselves to reach their full

potential. Speaking for many students, Elbers says, “By recognizing our efforts and rewarding

our achievements, scholarships provide a real sense of personal fulfillment. Awards push us

towards greater endeavors and more ambitious pursuits.”

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UVic 2003F [Business Class mag] · Don Rowlatt, Assistant Dean [email protected] tel: (250) 721-6428 PROGRAM AREA DIRECTORS ... David Schneider, Chair Wellington West [email protected]

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