UvA: Where Marketing meets Online Sales

Online Sales How to sell, profit and grow online. And have fun while at it. By Candice Pascoal

The mysterious world of sales

Do you really know what is sales?

1. Comissions

2. Travel

3. Friends

4. Diversity

5. Flexibility

6. ?

Sales is storytelling. Period.

https://www.youtube.com/watch?feature=youtu.be&v=lHZ72NkBueU&app=desktop

You will be judged not by what you post but by the number of people following you

Don’t inform CONVERSE.

Online sales is real. Be ahead of the curve.

Free the web is free.

What does it really mean?

Let’s look at this more closely, shall we?

You will be judged not by what you post but by the number of people following you

Don’t inform CONVERSE.

Online sales is real. Be ahead of the curve.

Free the web is free.

What does it really mean?

Let’s look at this more closely, shall we?

You will be judged not by what you post but by the number of people following you

Don’t inform CONVERSE.

Online sales is real. Be ahead of the curve.

Free the web is free.

What does it really mean?

Let’s look at this more closely, shall we?

You will be judged not by what you post but by the number of people following you

Don’t inform CONVERSE.

Online sales is real. Be ahead of the curve.

Free the web is free.

What does it really mean?

Let’s look at this more closely, shall we?

1. Social Media – Facebook, Twitter, Linkedin, Instagram, Pinterest, Google+, Youtube, Slideshare

2. Webinars – Google Hangouts

3. SEO – Search Engine Optimization

4. Blogging – Wordpress

5. Vlogging – Youtube

6. Email marketing – Mailchimp

7. Newsletters & e-Books

8. Community work – Social media & Link Building

9. PR Newswire – Bloggers, e-news, secure coverage

What’s in it for you?

You will be judged not by what you post but by the number of people following you

Don’t inform CONVERSE.

Online sales is real. Be ahead of the curve.

Free, the web is free.

What does it really mean?

Let’s look at this more closely, shall we?

Mailchimp Powtoon Olark Lucky Orange Google analytics Google Grants Google Images Flickr Stock photos Infographics Paint Fiverr And the most important...

Fake it till you make it

Your public. Your clients. Your followers.

Mailchimp

Mailchimp.com

Free up to 12k emails monthly Free up to 2k subscribers! Personalize sender Personalize receiver Pre-set templates Free art design Spam subject test Receivers intel Resend tool List clean up Anti-spam Metrics

Powtoon.com

Free Personalize art Pre-set templates Cartoon + human Licensed music Pro version

Olark.com

Free Live chat Email offline version Picture upload Personalized text Pre-set design Easy website integration History More than one operator Pre-set conditions Intel about client

Luckyorange.com

Live chat Visitor recording Problem areas History of visitors Heat map

Google Analytics

https://www.youtube.com/watch?v=3KK7i084W2w

Free Easy to integrate Client intel Live and historic data Dashboard templates Broken links Areas of improvement Client’s roadmap Mobile vs Desktop Goals tracking Backlink

Google Grants

https://www.youtube.com/watch?v=IuDoyPW9ArA

Charities only Daily budget of $329 USD, $10,000 per month Maximum cost-per-click (CPC) of $2.00 USD Only run keyword-targeted campaigns Only appear on Google search result pages Only run text ads

Google Images

Just ask Dr. Google Free use on social media Free use in presentations When required mention the source Keyword targeted

Free use anywhere Mention source!! Real photos Award winning photographers

Flickr

Small fee per photo Some are free Models You own the photos Fotolia.com, Shutterstock.com, etc

Stock photos

Infographics

Online templates Powerpoint templates Viral effect Visual information Your branding or name Canvas.com, Infogr.am, piktochart.com, Paint

Infographics

Everything for 5 usd Professionals Quick turnaround Paid on result Basically anything

Fiverr.com

Fiverr.com

Your public. Your clients. Your followers.

Your public. Your clients. Your followers.

Your public. Your clients. Your followers.

• Anyone can do • Scale the business • Lower costs • International expansion • Google Translation • Speak with many at a time • VIP sales?

Online sales versus live sales

Costs versus results.

What’s your product?

Find your purpose, and you find your revenue stream

• Product? • Service? • Data? • Persona? • Newsletter? • E-books? • Ads? • Window to VIP store?

Handling a crises

• Know when to scalate the problem • Be kind when possible, it is always

possible • It is not personal • Never, never, never be YOU • Always respond • Negotiate your way out • Agree to disagree • It will happen

Organize your work: • Plan • Decide on the persona • Decide on the language • Build a calendar • Schedule your posts • Be consistent

In a team? • Decide who does what?

• Find images • Build texts • Build calendar • Schedule posts • Answer messages • Alarm during crises • Community work

It is so much!

What’s in a website?

Website is conversion: 1. arquitecture, 2. mobile version, 3. copy, 4. SEO, 5. user friendly, 6. colortherapy, 7. backlinking, 8. blogging, 9. autoresponders, 10. newsletters, 11. exit intent, 12. live chat, 13. images & videos

Website visitors Website conversion Social media followers Engagement

In a nutshell

Sales is everywhere

Keep it simple, stupid.

Go for it!

Candice Pascoal [email protected]