UTILIZING I.I.I. RESOURCES: PRESENT AND POTENTIAL TOOLS FOR STATE ASSOCIATIONS State Insurance Trade Associations 2010 Annual Conference Austin, Texas.

UTILIZING I.I.I. RESOURCES: PRESENT AND POTENTIAL TOOLS

FOR STATE ASSOCIATIONS

State Insurance Trade Associations2010 Annual Conference

Austin, Texas - October 5, 2010

Cary Schneider, Executive Vice PresidentAndréa C. Basora, Vice President – Digital Communications

Insurance Information Institute 110 William Street New York, NY 10038Tel: 212.346.5558 [email protected] www.iii.org

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Presentation Outline

Introduction: Who We Are and What We Do

Resources and Website Overview

The I.I.I. and SITA

General Discussion: What Would You Like Us to Do for You?

Introduction:Who We Are and What We Do

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Who We Are and What We Do

Mission

To improve the public’s understanding of insurance—what it does and how it works.

Inclusive – represent diversity of the industry: insurers, reinsurers, agents and brokers

Proactive – develop and execute strategic communications

Aggressive – challenge industry critics, refute misrepresentations, close knowledge gaps

Essential – Primary source of information, analysis and referral to media, academia, industry and policymakers


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I.I.I. Daily

Research Support

I.I.I. Public Website

Dynamically Shared Content

Videos

Publications

Specialized Websites

Home and Business Inventory Applications

Social Media Outreach

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Resources and Website Overview Dynamically Shared Content

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Resources and Website Overview Dynamically Shared Content

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Resources and Website OverviewI.I.I. Daily

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Video section has been upgraded, and organized by topic for easier access; now also includes downloadable

b-roll footage

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Videos can be embedded and/or downloaded directly

from the site; broadcast quality files of VNRs are

available for download also

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Much of the consumer information on the site is also available in Spanish

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Resources and Website OverviewSpanish Language Content

Resources and Website OverviewPrint Publications

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Resources and Website OverviewInsurance Handbook

The new I.I.I. Insurance Handbook released in 2010 provides vital information for a wide variety of audiences:

•Public Policymakers

•Reporters

•Regulators

•Students

•Insurance Company Employees

•Academics

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Resources and Website OverviewA Firm Foundation

Insurers Don’t Just Pay Claims They Are

Employers Income Providers Taxpayers Investors Engines of Growth & Recovery PhilanthropistsA Firm Foundation provides details on

the impact and importance of the insurance industry on national and state

economies

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All online versions of publications allow user to create a customized PDF, which includes only the

desired sections, for download

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I.I.I. produces state-specific editions of A Firm Foundation on request

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Resources and Website OverviewInsuring Your Business

Site for small and middle market commercial risks; has been highlighted

by major media, including the WSJ

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Content is arranged so that material most important to policymakers is just one or

two clicks away

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ResourcesKnow Your Stuff® - Home Inventory

Know Your Stuff is a free, online home inventory application that is highly regarded by the public and media, and represents the type of outreach by the industry that generates great PR; it is also available for cobranding

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Following the success of the Know Your Stuff home inventory application, the I.I.I. recently released a version for small businesses; it is also available for cobranding

Social Media Outreach

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Social Media and InsuranceA Few General Facts + Statistics

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In March 2010 it was reported that Facebook was the most visited website in the U.S., having more visits than Google for the first time.

YouTube gets a greater level of search traffic than Yahoo, and is the go-to site for research among young people. -The NYT and my 12-year-old son

1 in every 3 online Americans is a conversationalist, someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. - Forrester Research

31 million U.S. Internet users will write blogs in 2010, more than 104 million will read them. - eMarketer, April 2010

Social Media and InsuranceAnother Communications Outlet

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Aside from subscribing to RSS feeds, and following our content on the I.I.I. website, our social media feeds provide another possible matrix of communication and interaction with SITA

New ways to spread the message:

- Following Twitter feeds and retweeting posts of interest to specific audiences - Liking and commenting on organization Facebook pages - Linking to and commenting on blogs - Embedding and distributing YouTube videos

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Social Media Users/Traffic

Facebook: +/- 300 likes Twitter: 1,560 followers YouTube: 392,224 total views T&C Blog: 4,045 page views in

August 2010 Insuring Florida blog: 159 page

views in August 2010

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Social Media Outreach: YouTube

I.I.I. Video Channel

Over 125 I.I.I. videos posted on YouTube

Most viewed: “Road Rage” (181,142 views)

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Social Media Outreach: Facebook

I.I.I. Facebook Page

Over 290 people Like this page

Over 190 links to I.I.I. content posted

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Social Media Outreach: Twitter

I.I.I. Website Twitter Page

Over 500 followers

All other feeds combined: 1,560 followers

The I.I.I. and State Insurance Trade Associations

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The I.I.I. and SITAPartnership Overview

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The I.I.I. has no regional offices or staff with state-specific responsibilities (with one exception)

We recognize that the state trades play an essential role in the industry communications network

Locally based associations have state-specific expertise and media contacts that cannot be matched by a national organization

We are committed to providing state associations with resources to help them attain their communications goals

And to creating synergies between the I.I.I. and the state trades, as well as between state associations

The I.I.I. and SITAServices

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The I.I.I. currently provides the following services to SITA:

Manage STIX information exchange

Facilitate periodic conference calls

Host SITA Online website

Maintain a directory of state associations

General Discussion: What can the I.I.I. Do for You?

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www.iii.org

Presentation will be available at www.SitaOnline.org

Thank you for your time and your attention!

Insurance Information Institute Online:

UTILIZING I.I.I. RESOURCES: PRESENT AND POTENTIAL TOOLS FOR STATE ASSOCIATIONS State Insurance Trade Associations 2010 Annual Conference Austin, Texas.

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