PROCEEDINGS The Independent Forum On National Defense Published monthly by the U.S. Naval Institute H E R E I S H O W Y O U H I T Y O U R T A R G E T . A I M I N G A T T H E D E F E N S E I N D U S T R Y ? USNI MEDIA PLANNER: 2010 M I L I T A R Y T I M E S = 2 4 % M I L I T A R Y O F F I C E R = 2 4 % S E A P O W E R = 2 5 % P R O C E E D I N G S = 9 0 % M a g a z i n e R e a d e r s h i p S u r v e y 3 - o u t - o f - 4 i s s u e s H I G H E S T R E A D E R S H I P I N T H E C A T E G O R Y
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USNI MEDIA PLANNER: 2010 - U.S. Naval Institute Kit 09/2010... · · 2009-08-24e n s e i n d u s t r y? usni media planner: 2010 mi litar t i m e s = 2 4 % m i i t a ... o rces
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PROCEEDINGSThe Independent Forum On National Defense
They’ve got access to$664 billion in defensebudgets.With Proceedings, you’vegot access to them.
According to a recent survey,
Proceedings ranked
first with military
readers in the
categories of “read
first”, “must read”,
“most important”,
“most respected”,
“most influential”.
Eighty-five
percent of military
readers said
Proceedings encourages a
more useful debate than our
competition. Ninety percent
read three out of four issues
(none of our competitors scored
more than 25%). When compared
to our competitors,
Proceedings ranks
first in editorial
quality, credibility,
and importance to
the debate on national
defense.
If there were ever
an easy decision
for a media buyer,
it’s this: to get in
front of the people who
control the military budgets,
to have your message taken
seriously, get your ad in
Proceedings.
In every way
possible,
Proceedings
dominates the
reading of military leaders.
It’s read by top decision
makers, high ranking
military officials, and those
who have a say in the
spending of huge military
budgets. Think of top
decision makers in the
military. They are
Proceedings readers.
Proceedings is the
publication valued most
by the nation’s leading
policy makers on defense.
As the flagship publication
of the U.S. Naval Institute
with a 135 year heritage,
Proceedings is filled with
the latest insights from the
nation’s top policy makers.
www.usni.org
Proceedings overwhelms the competition.It’s not even close.
WHI
CHONE IS MOST IMPORTANT?
MILITARY TIMES GROUP = 3%SEA POWER = 4%
JOINT FORCES QUARTERLY =4
%
WHI
CH
MUST YOU “READ FIRST”?
MILITARY TIMES GROUP = 1%MILITARY OFFICER = 2%
MARINE CORPS GAZETTE =3
%
INK: 4 color plus flood matte varnish and spot gloss varnish(See spot varnish mech)
For more information on Proceedings or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].
Does it matter what they know aboutyour company and projects?
Then join the conversation. They areProceedings, and they are listening.
A F F I L I AT I ON S
NAVY 77%
MARINES 7%
COAST GUARD 6%
ARMY 4%
AIR FORCE 4%
MERCHANT MARINE 2%
The Proceedings audience engages.• 93% carefully read or scan majority of content• 90% spend up to two or more hours with each issue• 90% read 3-out-of-4 issues or more
The Proceedings audience is unduplicated.• 74% DO NOT belong to the Navy League or read Sea Power• 95% DO NOT belong to the Marine Corps Association
or read the Marine Corps Gazette• 90% DO NOT regularly read the Navy Times or
Marine Corps Times
*2009 USNI Reader Satisfaction Survey. Survey compared Proceedings, Sea Power, Today’s Officer,Navy Times/Marine Corps Times, Military Officer, Military History, Marine Corps Gazette, Joint Forces Quarterly,Air Power History, Air Force Magazine, and Wings of Gold.
PAID MAILED CIRCULATION 53,118 86%
SINGLE COPIES 368 .06%
EVENT & COMPLIMENTARY 3,816 6%
SHIPS & COMMANDS 2,421 4%
REGISTERED ONLINE COPIES 1,958 3%
TOTAL: 61,681
R E AD E R SH I P
ACTIVE DUTY 31%
RESERVE 4%
DEFENSE INDUSTRY 30%(RETIRED MILITARY)
DEFENSE INDUSTRY 4%(CIVILIAN)
RETIRED 19%
OTHER 12%
Formerly Serving Proceedings Contributors:
FLEET ADMIRALCHESTER W. NIMITZCHIEF OF NAVAL OPERATIONS
FLEET ADMIRALWILLIAM F. HALSEY, JR.
GENERALCOLIN L. POWELLCHAIRMAN, JOINT CHIEFS andSECRETARY OF STATE
Currently Serving Proceedings Contributors:
ADMIRALMICHAEL G. MULLENCHAIRMAN, JOINTCHIEFS OF STAFF
ADMIRALGARY ROUGHEADCHIEF OF NAVALOPERATIONS
GENERALJAMES T. CONWAYCOMMANDANT OFTHE MARINE CORPS
SECRETARYROBERT M. GATESSECRETARY OFDEFENSE
ADMIRALTHAD W. ALLENCOMMANDANTOF THE U.S. COASTGUARD
ADMIRALJAMES G. STAVRIDISU.S. EUROPEAN COMMANDNATO SUPREME ALLIED COMMANDER,EUROPE
C I R CU L AT I ON
What do they have in common?They have all written for Proceedings.
The Naval Institute Press—Over 800 titles80 new books eachyear from militarydesk references tobest-seller Tom Clancy.
Americans-At-WarAward-winning HD videoseries of 90-second vignettesfeaturing ordinary Americans
called to extraordinary heroism.
ConferencesBringing top thinkers,writers, leaders andstrategists together todebate solutions for our national security.
Photo ArchivesPreserving ournation’s militaryphotographic record—dating back to the CivilWar—of more than halfa million rare photos.
The Naval Institute FoundationSupporting the important work of theU.S. Naval Institute through the generouscontributions of donors.
NAVAL HISTORY
While Proceedings is our flagship
publication, the U.S. Naval Institute,
the world’s leading forum of
independent thought on strengthening
and supporting our Nation’s sea
services, also publishes other strong
media vehicles that target the military.
Naval History is an up-close
and personal account by the
people who participated in our
naval triumphs and tragedies.
Brilliantly illustrated with dramatic
period photography and fine art,
it features news-making historical
discoveries and insightful
scholarly analyses.
Naval History is available
to every active duty service
member—more than 580,000
via usni.org.
“Naval History is a treasure chest …of our military and seagoing heritage.”— Tom BrokawFormer anchor, NBC Nightly News
For more information on USNI or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].
USN
IPR
OVID
ES
VIEWPOINTS I CANNOT FINDELSEW
HERE
STRONGLY DISAGREE = 0.5%
DISAGREE = 1.5%
THE
IMPO
RTAN
CE
OF USNI BEING AN INDEPENDENTFORUM
NOT TOO IMPORTANT = 0.5%
SOMEWHAT IMPORTANT = 3.5%
OTHER USNI VEHICLES
Reach More People –ONLINE MARKETING OPPORTUNITIES
www.usni.orgThe USNI website is rich with content including online publicationof magazines, books, conferences, photo archives, oral historiesand much more. Reach every USNI member simultaneouslythrough our website and connect with those serving via thecontent of Proceedings and Naval History magazines.
USNI BlogImmediate, event-driven discussions where no subject is toohot or sensitive. Posts from the nation’s leading Naval bloggers,with comments from you and others with an opinion and theinterest in sharing it. Ranked among the top three naval blogsworld-wide after only six months.
E-Mail and Site RetentionKnow that your advertisements are receiving repeated exposureto new visitors, members and subscribers through regularnewsletters and the integration of collaborative tools that keepmembers updated on the newest changes on all websites.
New Digital Print EditionsAds appear in this Digital Magazine Edition exactly as theydo in the magazines. Readers may click your links to interactdirectly with you for nominal link activation charges.
RECTANGLE 300 X 250 IMU
BANNER 468 X 60 IMU
HALF PAGE 300 X 600 IMU
ADV E R T I S EOn-line ads go live within 48 hours of receipt
WWW.USNI.ORG
BLOG.USNI.ORG
“We are seagoing professionals, andProceedings is our journal.”— Admiral Robert E Kramek, USCG (Retired),
20th Commandant of the U.S. Coast Guard
For more information on On-line Advertising or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].
QU I CK FAC T S – Why Adve r t i s e w i t h USN I ?USNI is an independent voice and highly respected, whichresults in a unique user experience not readily availableelsewhere online. The quick list:
• A well established and active community including70% of flag officers in the Sea Services worldwide.
• Long visits and high page views to the site ensuring yourads get noticed.
• A community that continues to grow creating exponentialexposure.
MAGAZINE SPECS PROCEEDINGS NAVAL HISTORYIN INCHES IN INCHES
PAGE TRIM 7.875 X 10.75 8.125 X 10.75PAGE LIVE AREA 7.375 X 10.25 7.625 X 10.25
FULL PG NON BLEED 7 X 10 7 X 10FULL PG BLEED 8.375 X 11.25 8.625 X 11.25*BLEED SPREAD 16.25 X 11.25 16.75 X 11.252/3 4.375 X 9.375 4.5 X 9.51/2 HORZ 6.625 X 4.75 7 X 4.6251/2 HORZ BLEED 8.375 X 5.75 N/A1/2 VERT. 3.265 X 9.45 N/A1/2 VERT. BLEED 4.25 X 11.25 N/A1/2 ISLAND. 4.375 X 7 4.5 X 7.1251/2 ISLAND. BLEED 5.15 X 7.95 N/A1/3 VERT 2.125 X 9.45 2.125 X 9.51/3 SQUARE 4.375 X 4.375 4.5 X 4.51/4 HORZ 6.625 X 2.375 7 X 2.251/6 VERT 2.125 X 4.375 2.125 X 4.51/6 HORZ 4.375 X 2.125 4.5 X 2.1251/9 VERT 2.125 X 2.875 2.125 X 2.8751/12 2.125 X 2.125 2.125 X 2.1251/24 2.125 X 1 2.125 X 1*Gutter allowance on spreads is 1/4”.
All ads are billed at color rate. Black and white ads are 4/c builds.
COVERS (REQUIRES 6X OR 12X SCHEDULE)
COVER 2 $8,647 $8,214 $3,780 $10,518
COVER 3 $7,781 $7,392 $3,545 $10,377
COVER 4 $8,814 $8,374 $3,808 $10,701
COLOR MATCHED (ANY FREQUENCY): $811
DIRECT RESPONSE:DEDUCT 50% FROM ABOVE RATES. CLASSIFIED: NOT OFFERED.
ON-LINEUSNI.ORG / NEWSLETTERS & ALERTS
PER MONTH PER MONTH 1 3 6 12 IMPRESSIONS
RECTANGLE300 X 250 IMU
BANNER468 X 60 IMU
HALF PAGE300 X 600
LINKS
All ads go live within 48 hours of receipt
POLICY NOTES
AD CONTENT is the responsibility of advertisers and their agencieswho warrant that they own all rights to any material appearing inthe ad. The publisher reserves the right to reject copy or ads thatit deems are objectionable for any reason.
AGENCY COMMISSION is paid to recognized agencies at a rateof 15% on bills paid within 30 days from invoice date.
SPACE COMMITMENTS may be cancelled upon written noticereceived seven days or more in advance of the published issueclosing date. Advertising placed at contract rates may be subjectto year-end adjustments resulting in a supplemental billing iffrequency and size conditions fall short of the promisedcommitment.
BILLING may be requested to agencies at the net rate onlyon the condition that if it remains unpaid after 90 days, theadvertiser will assume responsibility for the payment. If collectionor legal action should be required, any related expense will bethe responsibility of the advertiser.
For more information on Proceedings or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].
ISSUE THEME EDITORIAL HIGHLIGHTS ADVERTISING ADVERTISING BONUSRESERVATIONS MATERIALS DISTRIBUTION
JANUARY:Surface Warfare
FEBRUARY:Military Education & Training
MARCH:International Navies Issue
APRIL: China in Focus
MAY:Annual Naval Review Issue
JUNE: Submarine Warfare /ASW / Mine Warfare
JULY:Maritime Terrorism / Piracy
AUGUST: Coast Guard Issue
SEPTEMBER:Naval Aviation
OCTOBER:HomeLand Security
NOVEMBER:Marine Corps Issue
DECEMBER:Merchant Marine Focus
November 23, 2009
December 28, 2009
January 29, 2010
February 26, 2010
March 26, 2010
April 29, 2010
May 28, 2010
June 28, 2010
July 29, 2010
August 27, 2010
September 29, 2010
October 29, 2010
SNA
USNI/AFCEA WEST 2010
ASNE Day
USNI/AFCEA JWC 2010Sea Air Space
SNA West
TailhookMaritime HeritageConference
AUSAModern Day MarineNaval Sumarine LeagueEuroNaval
ASNE
December 4, 2009
January 5, 2010
February 4, 2010
March 5, 2010
April 6, 2010
May 5, 2010
June 4, 2010
July 6, 2010
August 5, 2010
September 7, 2010
October 5, 2010
November 5, 2010
Missile Defense: Is Aegis the Answer?Ship Building—Can we get back on trackor is the system too broken to fix?
Professional Military Education:Critical Thinking Exercise or Ticket-Punching?Unconventional Warfare ChangesTraditional CuriculumCan We Sink Under the Weight of OurAdvanced Technology?
World CNOs SpeakAnnual Review of World’s Combat FleetsReacting to North Korea
China’s Revolution in Military AffairsChina’s Strategic Culture
Review of Navy and Merchant MarineFlag Lists of USNDoD Organization ChartsCongressional CommitteesU.S. Navy Battle Force Changes
Stealth Under the Sea: We are not alone outthere but how dominant are we, really?The Submarine Census
Piracy: A Law Enforcement IssueFailed States: The Root of the Threat
Coast Guard ReviewFlag Lists of USCGOrganization Chart
Is the F-35 the answer?How many carriers do we really need andhow big should should they be?The Growing Role of UCAVs
New administration and the new worldorder…but are we safer?Can current terrorist tactics be exportedto our shores?
Marine Corps ReviewFlag Lists of USMCOrganization Chart
Do the state academies and King’s Pointturn out capable mariners?How much interaction with USN is needed?Should we arm merchant ships?
SpecialIssue
NAVAL HISTORY EDITORIAL CALENDAR: 2010
For more information on Naval History or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].
ISSUE THEME EDITORIAL HIGHLIGHTS ADVERTISING ADVERTISING BONUSRESERVATIONS MATERIALS DISTRIBUTION
NAVAL HISTORYWhile Proceedings is our flagship publication, the U.S. Naval Institute,
the world’s leading forum of independent thought on strengthening and
supporting our Nation’s sea services, also publishes other strong media
vehicles that target the military.
Naval History is an up-close and personal account
by the people who participated in our naval triumphs
and tragedies. Brilliantly illustrated with dramatic
period photography and fine art, it features
news-making historical discoveries and insightful scholarly analyses.
Naval History is available to every active duty service member—
more than 580,000 via usni.org.
FEBRUARY:American Dreadnoughts
APRIL: The Pacific
JUNE: Naval Espionage
AUGUST: Treasure Hunting
OCTOBER: Carriers
DECEMBER: Arms Race
November 6, 2009
January 6, 2010
March 5, 2010
May 6, 2010
July 6, 2010
September 7, 2010
USNI/AFCEA WEST 2010
USNI/AFCEA JWC 2010
SNA WestMaritime HeritageConference
AUSAModern Day MarineNaval Sumarine LeagueEuroNaval
November 20, 2009
January 22, 2010
March 19, 2010
May 21, 2010
July 23, 2010
September 17, 2010
The Navy’s first All-Big-Gun Battleships100th anniversary of the USS Michigan’scommissioning
Gatefold Package:The 1st Marine Division’s Pacific War, peggedto premier of HBO miniseries The Pacific
Naval espionage in the cold war era25th anniversary of the Walker spy ring breakup
The archeology and business of underwatertreasure huntingLife on board a 19th-century Frigate
The evolution of U.S. Carrier operations inWorld War II
The interwar Naval arms race75th anniversary of the collapse of the SecondLondon Naval Arms Limitation Conference
INSERTION ORDER: 2010
For more information on Insertion Orders or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].
Date: Advertiser:
BILLING INFORMATION (WHERE BILL SHOULD BE SENT)
Company: Phone:
Contact Name: Fax:
Address: E-Mail:
City State: Zip:
SELECT PUBLICATION: Proceedings Naval History
FREQUENCY RATE, INSERTION MONTHS AND AD SIZE:Proceedings: ❏ 1x ❏ 3x ❏ 6x ❏ 12x
❏ January; ad size:
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AVAILABLE SIZES: See Ad Rates and Ad Specs.
Naval History: ❏ 1x ❏ 3x ❏ 6x
❏ February; ad size:
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AVAILABLE AD SIZES: 2 page spread; 1/2 page spread; full page;2/3 page; 1/2 page horizontal, 1/2 page island; 1/3 page; 1/4page; 1/6 page; 1/9 page; 1/12 page
MATERIALS❏ Pick up from:
(magazine) (mm/yy) (page #)
❏ Art Enclosed ❏ Art to be sent later ❏ Art to be emailed
CHARGES:Insertion rates and color costs may be found in the media kit oronline at www.usni.org