Using XML Technologies To Build eBusiness Applications Eric Schmidt & Zach Jason WebData Product Leads PSS/Developer Support Microsoft Corporation 9-332.

Using XML Technologies To Using XML Technologies To Build eBusiness ApplicationsBuild eBusiness Applications

Eric Schmidt & Zach JasonEric Schmidt & Zach JasonWebData Product LeadsWebData Product LeadsPSS/Developer SupportPSS/Developer SupportMicrosoft CorporationMicrosoft Corporation

9-3329-332

Nerd vs. Nerd

GoalsGoals

Clear understanding of XML Clear understanding of XML Technologies and their relationship Technologies and their relationship to Web Servicesto Web Services

Provide you with focused Provide you with focused knowledge of XML technologies to knowledge of XML technologies to help you build powerful eBusiness help you build powerful eBusiness applicationsapplications

Clear understanding of a real-world Clear understanding of a real-world business scenario that uses many business scenario that uses many of Microsoft’s enabling Web Service of Microsoft’s enabling Web Service technologiestechnologies

DisclaimerDisclaimer

This is a broad session. This is a broad session. We are going to cover a wide range of We are going to cover a wide range of

technologies.technologies. We are going to make assumptions We are going to make assumptions

in certain areas.in certain areas. We will establish a foundation We will establish a foundation

before jumping head first into XML. before jumping head first into XML. Fasten your seatbelts!Fasten your seatbelts!

AgendaAgenda

Take a pragmatic look at your Take a pragmatic look at your development challengesdevelopment challenges

Review current XML TechnologiesReview current XML Technologies Define Web ServicesDefine Web Services Review a tangible eBusiness Review a tangible eBusiness

application that uses XML and application that uses XML and implements Web Servicesimplements Web Services

Provide a roadmap for other XML Provide a roadmap for other XML sessions and other resourcessessions and other resources

Top Needs of DevelopersTop Needs of Developers(building the business internet)(building the business internet) Multi-Platform & Loosely-Coupled Multi-Platform & Loosely-Coupled

SolutionsSolutions Performance with ScalabilityPerformance with Scalability Pluggable ServicesPluggable Services Standards ComplianceStandards Compliance

Security, Availability, ManagementSecurity, Availability, Management

Fundamental Development Fundamental Development ChallengesChallenges Fetching from multiple data storesFetching from multiple data stores Applying business logic (routing)Applying business logic (routing) PersistencePersistence Remoting or Marshalling Remoting or Marshalling Re-hydrationRe-hydration ValidationValidation Presentation and BindingPresentation and Binding UpdatingUpdating

What is Data?

•Relational Data

•File Systems

•Messages

•Internal Structures

•Schema or meta-data

ClientClientTierTier

DataDataTierTier

Application ServicesApplication Services

IIS/ASP, COM+/MTS, MSMQ.IIS/ASP, COM+/MTS, MSMQ.ADO/OLE DB Data Access, ADO/OLE DB Data Access,

Active Directory, XML, Active Directory, XML, CommerceCommerce

Application ServicesApplication Services

IIS/ASP, COM+/MTS, MSMQ.IIS/ASP, COM+/MTS, MSMQ.ADO/OLE DB Data Access, ADO/OLE DB Data Access,

Active Directory, XML, Active Directory, XML, CommerceCommerce

Application LogicApplication LogicTierTier

BrowserBrowserBrowserBrowserASP/COM+ASP/COM+ApplicationApplication

ASP/COM+ASP/COM+ApplicationApplication

Data Access andData Access andStorageStorage

Data Access andData Access andStorageStorage

SQL ServerSQL ServerSQL ServerSQL Server

Other DatabaseOther DatabaseOther DatabaseOther Database

Legacy HostLegacy HostLegacy HostLegacy Host

…………

Rich Rich ClientClient

Rich Rich ClientClient

Internet (TCP/IP, HTTP, HTML, XML)Internet (TCP/IP, HTTP, HTML, XML)

DevicesDevicesDevicesDevices

Over 60% of horizontal and vertical Over 60% of horizontal and vertical marketplaces run on marketplaces run on Windows DNA

Goldman Sachs B2B Survey – 11/99Goldman Sachs B2B Survey – 11/99

Windows DNAWindows DNA

““So what is your web strategy?”So what is your web strategy?”

Pro’sPro’s Great tools for UI Great tools for UI Existing public networkExisting public network

Con’s or Barriers to SuccessCon’s or Barriers to Success Public business model – you are now Public business model – you are now

loosely coupledloosely coupled Customers expect moreCustomers expect more DataData is the primary mechanism of is the primary mechanism of

communicationcommunication

eBusiness “Speech”eBusiness “Speech”

Roll the tapeRoll the tape

What Is eBusiness?What Is eBusiness? Generic marketing term…Generic marketing term… B2B, B2C, Data Brokers, Fulfillment, B2B, B2C, Data Brokers, Fulfillment,

Transaction ManagementTransaction Management eBusiness touches every vertical eBusiness touches every vertical

industry (Retail, Healthcare, industry (Retail, Healthcare, Insurance, Legal, Financial, Insurance, Legal, Financial, Manufacturing, etc.)Manufacturing, etc.)

Moving, selling, validating and Moving, selling, validating and presenting presenting DATADATA

Q: If managing data is the problem – what

technologies are available to help us?

A: XML?

““Elevator” XML NightmareElevator” XML Nightmare

Roll the tapeRoll the tape

XML DefinedXML Defined

XML or Extensible Markup Language is a XML or Extensible Markup Language is a meta-markup language that provides a meta-markup language that provides a format for describing structured dataformat for describing structured data

XML is the universal format for XML is the universal format for structured documents and data structured documents and data

XML provides a XML provides a standardstandard for more precise for more precise declarations of content and more declarations of content and more meaningful search results across loosely meaningful search results across loosely coupled applicationscoupled applications

XML Defined (cont.)XML Defined (cont.)

XML 1.0 Recommendation 2-10-1998XML 1.0 Recommendation 2-10-1998 The rules (in 117 seconds):The rules (in 117 seconds):

Element NestingElement Nesting Optional Closing TagsOptional Closing Tags Single Tag ElementsSingle Tag Elements Double-quote Value DelimitersDouble-quote Value Delimiters Case SensitivityCase Sensitivity Well FormedWell Formed

Element NestingElement Nesting

HTML – Relaxed about nesting HTML – Relaxed about nesting elements for example:elements for example: This text has This text has <B><B>boldbold, , <I><I>bold italic bold italic </B></B>and and italicitalic </I></I>words.words.

XML – Each element must Nest XML – Each element must Nest completely or not at all for example:completely or not at all for example: This text hasThis text has <B> <B> bold,bold, <I><I>bold italicbold italic </I></B> </I></B> <I><I>and italicand italic </I></I>words.words.

Optional Closing TagsOptional Closing Tags

HTML is also relaxed when comes to closing HTML is also relaxed when comes to closing tags. For example:tags. For example: <LI>List One<LI>List One

<LI>List Two<LI>List Two

<LI>List Three<LI>List Three XML (Well-formed) syntax requires that closing XML (Well-formed) syntax requires that closing

element tags are used. For Example:element tags are used. For Example: <MYLIST><MYLIST>

<LISTITEM>List Item One </LISTITEM><LISTITEM>List Item One </LISTITEM>

<LISTITEM>List Item Two </LISTITEM><LISTITEM>List Item Two </LISTITEM>

<LISTITEM>List Item Three </LISTITEM><LISTITEM>List Item Three </LISTITEM>

</MYLIST></MYLIST>

Single Tag ElementsSingle Tag Elements

Some elements in HTML do not Some elements in HTML do not enclose content, and hence do not enclose content, and hence do not have a closing tag. For example:have a closing tag. For example: <HR><HR>

<HR SIZE=”5”><HR SIZE=”5”>

XML does not have a single tag XML does not have a single tag element concept. There must be a element concept. There must be a backslash character with the single backslash character with the single element tag. For example:element tag. For example: <RULE /><RULE />

<RULE SIZE=”5” /><RULE SIZE=”5” />

Double-Quote Double-Quote Value DelimitersValue Delimiters HTML allows attribute values to be used HTML allows attribute values to be used

with or without double-quotes, as long as with or without double-quotes, as long as they don’t contain spaces. For example:they don’t contain spaces. For example: <HR SIZE=5><HR SIZE=5> <H1 ALIGN=CENTER>This is a Heading</H1><H1 ALIGN=CENTER>This is a Heading</H1>

In XML single or double quotes must In XML single or double quotes must always be used. For example: always be used. For example: <HR SIZE=”5”><HR SIZE=”5”> <H1 ALIGN=”CENTER”>This is a <H1 ALIGN=”CENTER”>This is a

Heading</H1>Heading</H1>

Case SensitivityCase Sensitivity

XML is case sensitive unlike HTML. XML is case sensitive unlike HTML. Here is an HTML file that would fail Here is an HTML file that would fail

as a well-formed XML file:as a well-formed XML file: <H1 ALIGN=”CENTER”><H1 ALIGN=”CENTER”>This is a This is a

heading heading </h1></h1>

Well Formed DocumentWell Formed Document

XML Declaration – helps other XML Declaration – helps other applications decipher the content of applications decipher the content of the document. The syntax looks the document. The syntax looks like this:like this: <?xml version=”1.0”?><?xml version=”1.0”?>

Unique Root ElementUnique Root Element <Person><Person>

<FirstName>Bill</FirstName><FirstName>Bill</FirstName>

<LastName>Anderson</LastName><LastName>Anderson</LastName>

</Person></Person>

XML Related Technologies XML Related Technologies (core)(core)

XML DemoXML Demo XML 1.0 (Well Formed Document)XML 1.0 (Well Formed Document) XML DOM (Document Object Model)XML DOM (Document Object Model) Schema (Validation)Schema (Validation) XPath (Query)XPath (Query) XSLT (Transformation)XSLT (Transformation)

MSXML (Core XML Services)MSXML (Core XML Services)

MSXML is Microsoft’s Core XML MSXML is Microsoft’s Core XML Service TechnologyService Technology Validating Parser (DTD & Schema)Validating Parser (DTD & Schema) DOM DOM XPath, XSLTXPath, XSLT Remoting via HTTPRequestRemoting via HTTPRequest

www.www.msdnmsdn..microsoftmicrosoft.com/.com/xmlxml

Evolution To Web ServicesEvolution To Web Services

XMLXML

ProgrammabilityProgrammabilityConnectivityConnectivity

HTMLHTML

PresentationPresentationTCP/IPTCP/IP

Technology

Technology

Innovation

Innovation

FTP,FTP, EE-mail, Gopher

-mail, GopherWeb PagesWeb Pages

Browse Browse the Webthe Web

Program Program the Webthe Web

Web Services

Web Services

Web Services - DefinedWeb Services - Defined

Web Services are the intersection of Web Services are the intersection of connectivity, software and a connectivity, software and a business modelbusiness model

Common, Public end-points to Common, Public end-points to process data (platform, language, process data (platform, language, implementation neutral)implementation neutral)

Ability to program the web with a Ability to program the web with a common integration point – XMLcommon integration point – XML

Build on current languages, tools, Build on current languages, tools, operating systems, API’s operating systems, API’s

Web ServicesWeb Services

PublisherPublisher

SellerSeller

BROKERBROKER

SellerSeller

Order Full-FillmentOrder Full-Fillment ContentContent

PublisherPublisher

Web Service

Web Service

Web Service

Web Service

BookBroker And Tedz-DemoBookBroker And Tedz-Demo

Tedz’ Book Store is an online book Tedz’ Book Store is an online book seller specializing in hard to find seller specializing in hard to find technical bookstechnical books

BookBroker is an information and BookBroker is an information and transaction broker for the transaction broker for the publishing industrypublishing industry

Tedz’ & BookBroker “speak” Tedz’ & BookBroker “speak” XML XML via Web Servicesvia Web Services

Anatomy Of A Book PurchaseAnatomy Of A Book Purchase

Amazon

Ted’z Books

Barnes & Noble

MSPress

Wrox

SamsCommon Data Cache

Catalog Pump

Services

Purchase Book

Services

Customers Book Sellers Book Broker Publishers

XML Based - Web Service XML Based - Web Service Enabling TechnologiesEnabling Technologies BizTalk Server 2000*BizTalk Server 2000* Commerce Server 2000*Commerce Server 2000* SQL Server 2000*SQL Server 2000* SOAP 1.1*SOAP 1.1* MSXML*MSXML*

* Build on XML Core Technologies (XML * Build on XML Core Technologies (XML 1.0, DOM, Schema, XPath & XSLT)1.0, DOM, Schema, XPath & XSLT)

Amazon

Ted’z Books

Barnes & Noble

MSPress

Wrox

SamsCommon Data Cache

Catalog Pump

Services

Purchase Book

Services

Customers Book Sellers Book Broker Publishers

Who really manages your data?Who really manages your data?

HTTP

FTP

XML

EDIFACT

How do I define end

points?

BizTalk Server 2000BizTalk Server 2000

BizTalk Server 2000 is a data and BizTalk Server 2000 is a data and business process integration server business process integration server designed to facilitate collaborative designed to facilitate collaborative e-commerce business processese-commerce business processes

Integrate Trading PartnersIntegrate Trading Partners Provide services to:Provide services to:

Orchestrate business processes that Orchestrate business processes that span applications, platforms and span applications, platforms and organizationsorganizations

Read, transform and securely route Read, transform and securely route messages in loosely-coupled messages in loosely-coupled environmentsenvironments

BizTalk FrameworkBizTalk Framework

BizTalk FrameworkBizTalk Framework™, a set of ™, a set of guidelines for how to publish guidelines for how to publish schemas in XML and how to use schemas in XML and how to use XML messages to easily integrate XML messages to easily integrate software programs together in software programs together in order to build rich new solutionsorder to build rich new solutions

BizTalk.orgBizTalk.org

First open web scFirst open web schema libraryhema library

Tools to register Tools to register schemas and track schemas and track useuse

400+ 3400+ 3rdrd party XML party XML schemasschemas

150+ registered 150+ registered organizationsorganizations

American Petroleum Institute American Petroleum Institute

Ariba Ariba

BaanBaan

BP/AmocoBP/Amoco

BoeingBoeing

Clarus Clarus

CommerceOne CommerceOne

Compaq Compaq

Concur Concur

DellDell

DISADISA

Intellysis Intellysis

I2 I2

JD EdwardsJD Edwards

Merrill LynchMerrill Lynch

MicrosoftMicrosoft

Open Applications GroupOpen Applications Group

Pivotal Pivotal

RosettaNetRosettaNet

SAPSAP

Siebel SystemsSiebel Systems

UPSUPS

BizTalk.Org Steering CommitteeBizTalk.Org Steering Committee

Amazon

Ted’z Books

Barnes & Noble

MSPress

Wrox

SamsCommon Data Cache

Catalog Pump

Services

Purchase Book

Services

Customers Book Sellers Book Broker Publishers

XML – not expected structure

Define an end-point as a Web Service.

BizTalk Server 2000 - AppliedBizTalk Server 2000 - Applied

Transform or Map To

BookBroker Schema

Demo – BizTalk & Demo – BizTalk & BookBrokerBookBroker

DemoDemo

Commerce Server 2000Commerce Server 2000

FeaturesFeatures User Profile SystemUser Profile System Content Targeting SystemContent Targeting System Product CatalogProduct Catalog Transaction PipelinesTransaction Pipelines Data Warehousing & AnalysisData Warehousing & Analysis

Close integration with BizTalk Close integration with BizTalk ServerServer

XML Aware (internal & external)XML Aware (internal & external)

SQL Server 2000 XML ServicesSQL Server 2000 XML Services FeaturesFeatures

HTTP access via URL to XML data - HTTP access via URL to XML data - DEMODEMO

Direct access to XML data via ADO or Direct access to XML data via ADO or OLEDB (MDAC 2.6)OLEDB (MDAC 2.6)

BenefitsBenefits Web Applications have direct access Web Applications have direct access

to XML datato XML data Business-to-business scenarios are Business-to-business scenarios are

more efficient due to common XML more efficient due to common XML formatformat

Amazon

Ted’z Books

Barnes & Noble

MSPress

Wrox

SamsCommon Data Cache

Catalog Pump

Services

Purchase Book

Services

Customers Book Sellers Book Broker PublishersQuerying the data store for native XML.

SQL Server 2000 XML Features - AppliedSQL Server 2000 XML Features - Applied

SQL Server 2000 XML SQL Server 2000 XML ServicesServices APPLIED TO SCENARIOAPPLIED TO SCENARIO

What is SOAP?What is SOAP?

SSimple imple OObject bject AAccess ccess PProtocolrotocol SOAP provides a simple and SOAP provides a simple and

lightweight mechanism (protocol) lightweight mechanism (protocol) for exchanging structured and for exchanging structured and typed information between peers in typed information between peers in a decentralized, distributed a decentralized, distributed environmentenvironment

Flexible/ExtensibleFlexible/Extensible SOAP is Protocol SOAP is Protocol Well formed XML – DEMOWell formed XML – DEMO

SOAP (cont.)SOAP (cont.)

SOAP 1.1 SpecificationSOAP 1.1 Specification SOAP was submitted to W3C (5/8/20SOAP was submitted to W3C (5/8/20

00)00)

SOAP Toolkit for Visual Studio 6SOAP Toolkit for Visual Studio 6

Amazon

Ted’z Books

Barnes & Noble

MSPress

Wrox

SamsCommon Data Cache

Catalog Pump

Services

Purchase Book

Services

Customers Book Sellers Book Broker PublishersWeb Service -Listening for

SOAP Requests

SOAP AppliedSOAP Applied

SOAP Toolkit to Create

SOAP Requests

Demo – SOAP and SOAP Demo – SOAP and SOAP ToolkitToolkit

APPLIED TO SCENARIOAPPLIED TO SCENARIO

Amazon

Ted’z Books

Barnes & Noble

MSPress

Wrox

SamsCommon Data Cache

Catalog Pump

Services

Purchase Book

Services

Customers Book Sellers Book Broker Publishers

Formatting data (XML) for customer presentation.

Demo - MSXML Applied (XSLT)Demo - MSXML Applied (XSLT)

DNA 2000 + XML

DNA 2000 + XML

InternetInternetUsabilityUsability

DNADNA

EnterpriseEnterpriseDesktopDesktop

Technology

Technology

Innovation

Innovation

Great User Experience

Great User Experience

BusinessBusiness

Program Program the Webthe Web

eBusiness eBusiness + + Web Services

Web Services

Evolution of Programming Evolution of Programming the Webthe Web

Windows DNA 2000 & Web Services = Windows DNA 2000 & Web Services = Comprehensive PlatformComprehensive Platform

Tools

Tools

WebWebServicesServices

Integration & Integration & InteroperabilityInteroperability

Data

D

ata

(X

ML)

(XM

L)

Call To ActionCall To Action

Challenge the way you look at data Challenge the way you look at data in your applications and apply XML in your applications and apply XML technologies & Web Servicestechnologies & Web Services

Learn and then attack B2B and B2C Learn and then attack B2B and B2C challenges with XMLchallenges with XML

Seek out the resources and Seek out the resources and sessions that appeal to your needs sessions that appeal to your needs – this week is a great opportunity – this week is a great opportunity

SummarySummary XMLXML

Is integral to the vision for building Is integral to the vision for building next-generation Web Service based next-generation Web Service based applicationsapplications

Is a key technology in Microsoft’s Is a key technology in Microsoft’s Windows DNA 2000 platformWindows DNA 2000 platform

Is DataIs Data Understand that XML is not a panacea Understand that XML is not a panacea

for today’s development challengesfor today’s development challenges Microsoft supports XML standardsMicrosoft supports XML standards Microsoft is integrating XML Microsoft is integrating XML

support into its product and support into its product and technology offeringstechnology offerings

XML Sessions RoadmapXML Sessions Roadmap

MSXML In-depth Features (9-326) Using XSLT to Transform XML  (9-333) SQL Server 2000 XML Enhancements  (5-324) Advanced XML Processing in SQL Server 2000  (5-330) SOAP Toolkit (9-331 W) Using MSXML (XML Core Services) with Visual Studio

(6-310W) COM+ and CORBA Interop with XML-based Web

Services  (1-303) BizTalk Track Commerce Server Track

XML Resources at Tech EdXML Resources at Tech Ed

XML Services on Windows Booth XML Services on Windows Booth Booth (#23) in the Microsoft Product Booth (#23) in the Microsoft Product

PavilionPavilion Demos (MSXML, SOAP, SQL) & Ask Demos (MSXML, SOAP, SQL) & Ask

QuestionsQuestions

Free Training CD’sFree Training CD’s

““Microsoft is the most influential company Microsoft is the most influential company driving the deployment of XML.”driving the deployment of XML.”

Source: Zona Enterprise Usage Survey, Source: Zona Enterprise Usage Survey, Application Development - Q4 1999Application Development - Q4 1999

“…“…recognize the great power that the recognize the great power that the world will derive over the next five or world will derive over the next five or ten years from XML”ten years from XML”

Source: Steve Ballmer, Financial Source: Steve Ballmer, Financial Services Summit 4/2000Services Summit 4/2000

Questions?Questions?

If we run out of time please come to If we run out of time please come to the booth!!!!the booth!!!!