Mar 14, 2016
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Using WordPress
– A Small Business Guide
Special Report From: Tools for Social Media.com
If you’re an entrepreneur or business owner who wants to leverage
the power of the Internet, then it’s worth your time to learn about
WordPress. Many business owners have started using WordPress,
a web publishing platform, because it offers simple ways to boost
your site’s visibility to search engines—and that, in turn, drives
more customers to your website.
Here are just a few of the advantages of WordPress that will help
you create a professional and profitable web presence:
Permalinks: Short for permanent link, this is the name for the
specific web address, or URL, that appears in the address bar
of each particular page. There are two kinds of permalinks.
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A default permalink, which typically contains a random
number, is generated when you create a page or post. The
challenge with these numbers is that they don’t tell the search
engines anything about the content on the page, so it takes
them longer to list that page in their search results.
A custom permalink is a URL that contains specific
information, such as a blog post title, describing the content.
One of the keys to WordPress search engine optimization is to
turn on the feature that creates these search-engine friendly
custom URLs.
One of the advantages of WordPress for small business is that one
of the custom permalink options will automatically insert the title
of the page or post and the date as part of the URL.
Tags: Web crawlers, the computer programs that search
engines use to find web content, use tags, or special keywords,
to search your site. Look for special plug-ins that help you add
tags to your WordPress content management system. (A plug-
in is a specialized program that allows you to customize your
WordPress site).
Page & Post Titles: When it comes to SEO tips, one area
that’s overlooked is the value of a compelling headline that
includes at least one targeted keyword. And, if you’re using
WordPress permalink options to make page titles part of the
URL, web crawlers will pick up those additional keywords. Be
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careful though—don’t pack page and post titles with so many
keywords that they read like gibberish to your customer.
Relevant Posts: Take advantage of WordPress search engine
optimization features by using the option to add a list of
related posts underneath each new post. This will help web
crawlers identify your site’s pages more easily.
Google Sitemaps: If you’re using WordPress, be sure to
incorporate the Google Sitemaps tool, which is a way to notify
the giant search engine about all the pages on your site,
including those that might be missed by their web crawlers.
Categories: This is a way to organize the site’s content. One
feature of WordPress search engine optimization is the ability
to boost SEO by using keywords to name sub-categories and
sub-sub-categories.
Ping: Post an update? Edit a blog page? This WordPress
search engine optimization feature notifies sites, like blog site
Technorati, that you’ve updated your small business website.
Autolinks: If you’re interested in more SEO tips for using
WordPress, consider adding an autolink plug-in. This will
automatically link keywords and phrases in your post with
other content on the site, such as posts, pages, or categories.
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There are so many resources available to learn Wordpress quickly
and easily. Whether you use a free resources or take a Wordpress
tutorial, take the time to learn the basics of Wordpress and how it
can be used to your advantage in terms of driving traffic to your
website.
The WordPress content management system offers the SEO tools
individuals and small businesses need to drive traffic to a website.
Whether you want to launch a new website or re-envision your
current site, using WordPress is a smart place to start down the
path to online marketing success.