Using What You Know about Social Media: How to Create and Manage a LinkedIn Group

How to Create and

Manage a LinkedIn Group

Tracye Poole Health Communications and Digital Marketing Specialist

Tuesday, March 11, 2014

LinkedIn Group Recording

Visit the Using What You Know about Social Media webpage

for access to full recordings and presentations from the series.

Objectives

• Benefits of using LinkedIn

• How to setup a LinkedIn group

• Tips on how to share information and moderate discussions

• Best practices and challenges with managing a LinkedIn group

• How to evaluate if your LinkedIn group is successful

Why LinkedIn?

• More than 277 million LinkedIn users as of Feb 2014

• 40% of users check LinkedIn daily

• More than 80% of LinkedIn users are decision makers

• Minimum registration age from 18 to 14 in the U.S.

lowered

Credit: LinkedIn, Digital Marketing Ramblings

Why LinkedIn Groups?

• Expand your network

• Advertise your resources and

events

• Drive traffic to your site

• Share expertise

• Discover new information

How to create a LinkedIn group?

Credit: LinkedIn

Add an image to your group

profile

Select a group name

Write a summary and description

about your group

LinkedIn Group Descriptions

• A group for those who have attended graduate programs and coursework at the Harvard School of Public Health, or with an HSPH Affiliation. This group requires approval to join.

Good-Harvard School of Public Health

• The American Public Health Association champions the health of all people and all communities. We strengthen the profession of public health, share the latest research and information, promote best practices and advocate for public health issues and policies grounded in research.

Better-APHA

• Job seekers in Public Health is for all recent graduates, and experienced professionals seeking a job or looking to advance in their career through a new job. This group will be a forum to share advice, tips, and resources for getting a job. Job announcements will be posted on a daily basis.

Best-Job Seekers in Public and Global Health

Credit: LinkedIn

LinkedIn Control Options

Credit: LinkedIn

Select Auto Join or Request to Join

Select Open Group or Members-Only Group

Kick-off your LinkedIn Group

• Promote your group

• Create and post ground rules

for the group

• Start “Introduce Yourself”

thread

• Appoint several managers

• Create template messages

Engaging Your LinkedIn Group

• Post regularly

• Share resources and tools in context

• Respond often

• Ask questions

• Use the tabs i.e. Jobs, Promotions

• Incorporate calls to action

• Meet both on and off LinkedIn

Engaging Your LinkedIn Group

• Have regular activities that people look forward to

• Fact of the day

• Weekly discussion round up

• LinkedIn chat sessions

• Polls

• Special Announcements

• Highlight members

Measuring Success

• Number of followers

within the group

• Growth of your network

• Number of discussions

• Number of likes

• Number of comments

• Interaction with polls

• Traffic to your sites

Measuring Success

• Compare yourself

to like groups

• Copy and paste

information onto

another site

• Send link via

Twitter or LinkedIn

Tips for LinkedIn Group Success

Listen • Monitor your group closely

• Join other groups

Respond • Ask questions and respond

to discussions

Engage • Plan regular activities

Evaluate • Use LinkedIn analytics

Additional Help

• LinkedIn Group Products Forum

• LinkedIn Help

• Follow LinkedIn on the social media channels

Thank You!

Visit cdcnpin.org for more Using What you Know about

Social Media trainings.