Using Values & Vision A Workshop for MEET U.S. Program. Facilitator: Sanford B. Ehrlich, Ph.D. San Diego State University
Dec 30, 2015
Using Values & Vision
A Workshop forMEET U.S. Program.
Facilitator: Sanford B. Ehrlich, Ph.D. San Diego State University
MEET U.S.
Vision - 2 key components
• Core ideology – Core values– Core purpose
• Envisioned future– 10-30 year audacious goal– Vivid description
Source: Collins & Porras, Built to Last, 1994.
MEET U.S.
Core ValuesCore Values
Definitions:Definitions: • The organization’s essentialThe organization’s essential and enduring tenets – a small set of and enduring tenets – a small set of general guiding principlesgeneral guiding principles• Standards or qualities about what Standards or qualities about what is desirable, that directs our actionsis desirable, that directs our actions
“Core values are not something people buy into.” - Jim Collins, 1996
MEET U.S.
Winning organizations have strong values
• These values define desirable behaviors
• They support the organization’s central goals
MEET U.S.
Core purpose
• Essential reason for being
• Get at it with the five whys exercise– Start with the descriptive statement, “We
make _______ products or we deliver ______ services” and then ask why it is important 5 times
Source: Collins & Porras, Built to Last, 1994.
MEET U.S.
Winning leaders live the values
• Their personal conduct embodies the values
• Their actions reinforce the values in others
MEET U.S.
Your current life system
What does it look like?
• Personal (Health & Spiritual Growth)• Couple relationships• Family relationships• Friends/Social relationships• Community• Leisure• Professional /Work• Other
Your desired life system
What should it look like?
• Personal (Health & Spiritual Growth)• Couple relationships• Family relationships• Friends/Social relationships• Community• Leisure• Professional /Work• Other
Values Guide Life Choices
INDIVIDUAL VALUES CLARIFICATION EXERCISE
Important Life Decisions
Espoused values
1. 2. 3. 4. 5.
+ = the decision reinforced the espoused value- = the decision was in opposition to the espoused value0 = the decision was unrelated to the espoused value
1.
2.
3.
CORPORATE VALUES CLARIFICATION EXERCISE
Important Work Decisions
Espoused values
1. 2. 3. 4. 5.
+ = the decision reinforced the espoused value- = the decision was in opposition to the espoused value0 = the decision was unrelated to the espoused value
1.
2.
3.
MEET U.S.
Goal: Create Alignment
Source: Collins & Porras, Built to Last, 1994.
Values Mechanisms
Fi
t
0-5% 90-100% 0-5%
10-20% 0-5% 80-90%
Typical
Desired
Identifying Drafting & Redrafting Statements CreatingCore Values Alignment
Identifying Drafting & Creating Alignment Core Values Redrafting Statements
Allocation of Time for Creating AlignmentsAllocation of Time for Creating Alignments
MEET U.S.
Creating Alignment
Requires two key processes:
• Create process: develop new alignments
• Analytic process: eliminating disconnects or misalignments
MEET U.S.
Creating Alignment
• Creative process – Invention of new mechanisms, processes,
and strategies to bring the core purpose and values to life
• Analytic process– Examining existing processes, structures,
and strategies
MEET U.S.
Values-Business Processes Alignment Exercise
Value Alignment Example Misalignment Example Corrective Action (develop new process, procedure, etc.; fix existing process, procedure, etc.)
Directions: For each of your company’s values, provide a concrete example of a process, procedure, policy, or behavior that illustrates alignment or misalignment. These examples are not to be hypothetical, but actual examples you see in your company, department, or unit.
MEET U.S.
Implementation Principles
• Everyone must participate in creating a set of values & aligned business practices
• Create a compelling vision of the future
• Communicate expectations clearly
• Monitor and reward the right behaviors
MEET U.S.
What is Vision?
• It is a “see” word
• It is associated with images and pictures
• It helps to provide a pathway
• It is an ideal and unique image of the future
MEET U.S.
Leaders give “life” to a Vision
• Language
• Positive communication style
• Conviction
MEET U.S.
Motivating Others to Share the Vision
• Appeal to a common purpose
• Communicate expressively
• Sincerely believe in what you are saying
MEET U.S.
Envisioned future
Create:• Ambitious, challenging goal for your
department, unit, self• Vivid description - visual picture which
engages the imagination; continuously inspires and uplifts
Source: Collins & Porras, Built to Last, 1994.
MEET U.S.
Mission statement is not vision statement
• Describes the industry and business• Names specific tasks, products and/or
services • Identifies key stakeholders that the
organization serves
MEET U.S.
Enduring characteristic of visionary companies
• Preserve their core ideology while simultaneously stimulating progress and change in everything that is not part of this ideology
Source: Collins & Porras, Built to Last, 1994.
MEET U.S.
Vision Exercise
• What would the phrase, “within an arm’s reach of desire,” mean for your company, department, unit, project?
MEET U.S.
What it meant at Coca Cola…• Created vending machines &
availability of Coke at every gas station
• Creating fountain Coke & availability at any restaurant or hotel
• Created global distribution channels
• Became the most recognized brand in the world (94% recognition)
Source: Walton, Mark, Generating Buy-In, AMACOM, 2004.
MEET U.S.
PassionA sense
of purpose
ConvictionMeaning
“________ should always be “within an arm’s reach of desire” & your future at the company
will be bright”
generates
Buy-In
Source: Robert Woodruff, 1923 pronouncement
Source: Walton, Mark, Generating Buy-In, AMACOM, 2004.