Using Twitter to Engage Stakeholders, Enhance Communication and Improve Culture MASSP Principal’s Summit
Dec 14, 2015
Using Twitter to Engage Stakeholders, Enhance Communication and
Improve Culture
MASSP Principal’s Summit
Wendy Zdeb-RoperMichigan Association of
Secondary School PrincipalsExecutive Director
Follow @massp on TwitterFind me on LinkedinJoin #masspchat Mondaynights from 8-9pm
Participants will… Review a bit of Twitter 101. Consider personal vs. school Twitter
accounts as well as building vs. district accounts. Who Tweets what?
Learn how Twitter can enhance collaboration and celebrate your school/district.
Explore Twitter as a source of professional collaboration and learning.
Leave with actionable take-aways!
Session Learning Targets
Two Important Considerations: Should you have a personal
Twitter account or a School account (or both)?
Who should manage/have access to the school Twitter feed?
Twitter Accounts…
What should a District/School tweet about? Innovative strategies & school news Include links and pictures Influential education articles Thoughts and quotes - think aloud! Promote District/School meetings/events Tell people where you are and what you’re doing
What to Tweet
What should an District/School tweet about? Microblog using event hashtag from important
meetings. Support other educators - retweeting or
“favoriting” will show that you enjoyed a tweet. Some personal info - show your human side.
What to Tweet
Re-Tweet Good Stuff
What it looks like when you re-tweet something…
What it looks like when someone re-tweets you…
District Hashtags
Walle
d Lake
Conso
lidate
d Sch
ool Dis
tric
t
#wle
ced
District Tweetchat #wleced Tuesday Nights
How do you build a following? Tweet-Torial Host a webinar or a live session to help stakeholders
learn how to use Twitter. Use students or staff proficient in Twitter to facilitate
the Twitter night and/or a webinar. Focus on basics as well as using Twitter to follow
happenings at the school and for learning.
Engage Stakeholders
Don’t stop and start. Once you establish a feed, post daily.
Share the posting responsibilities with staff. Include Twitter info every time you do a
presentation…build your followers. If you start a chat, stick with it. It might be slow
to grow…get buy-in and ownership from your Board.
Twitter Cautions…
Twitter is an excellent way to learn and connect professionally.- Tweetchats- Follow conference hashtags- #Principals14- Follow education organizations, other
educators, schools, districts, researchers, etc.- Ask questions of your followers to get
feedback, input and ideas
Build Your PLN
Just last week, the Advanced Ed Conference was taking place in Novi: #aemi2014
Also last week, the Association for Middle Level Educators Conference was in Nashville, TN: #AMLE2014
Event Hashtags
What is your District doing with Twitter? Who manages your feed? Have you tried a Tweetchat? Do you establish #hashtags for events? How active of a Twitter presence is there at the building or
individual educator level?
What are your actionables from what you’ve learned?
Twitter Table Talk…
@TammyJacksonEJ @poolesa@JustinJennings6 @MrBernia@TracylnWilson @Mingchri@DonnaBoughner @NapDillon@Mike_Alley59 @eskyprincipal@Cfeneley @phungerf@shphilmore @PrincMrJensen@mikebaszler @jmessenger34@MrCarlsonSHS @scott_kapla@MrGabriel_GLHS @jarema_karen@AndyK_PHS @PeterLoFiego
MI Principal’s Who Tweet
@Lindenprincipal @PrincipalKMS @PrinRipmaster @MrDMcKay1 @vanderslicechri @JayVesperman @cwoolman06 @MsL_L_Wells @joezessin @bgrahamJPS @jordanbeel @phiteach @APChrisParker @melynchek @SPrestonBR @DebbieRedlin @GoPHSNorthmen @PrincipalLedlow @CarrieAmmons1 @ValerieBoggan
MI Principal’s Who Tweet
Grand Haven HS: @Ghhsbucs Lamphere HS: @LamphereHS Rockford HS: @RamPrideNews Novi HS: @Novi_HS Shepherd HS: @shs1greatthing O.E. Dunckel MS: @DunkelMS Parcells MS: @GPParcells Olivet HS: @Olivet_Eagles Carmen-Ainsworth: @CarmenAinsworth Holt HS: Holt_HS Portage Northern: @PortageNorthern
MI School Twitterfeeds
David Britten @colonelb Dan Jonker @dljonker David Tebo @tebotweets Karen McPhee @kmmcphee Nick Ceglarek @nceglarek Brian Davis @bdavisHPS Steve Matthews @docmatthews Ben Barton @BenBarton299 Kenneth Gutman @kennethgutman Kevin Ivers @LuckyBreak6 Stiles X. Simmons @StilesXSimmons Daniel Nerad @dneradsupt Tricia Hill @tlhill4 William Skilling
@SuptSkilling David Richards @DrDaveFPS Scott Koziol @scottkoz Peg Mathis @PegMathis Jose Vera @josenvera Rob Glass @glasr333 Dave Barry @dbarry05 Mary Marshall @marshallmary Ron Caniff @RCaniff
MI Superintendent’s Who Tweet
Dennis Furton @Dfurton Paul Hartsig @Paul_Hartsig Scott Felkey @sfelkey Michael Sweet @msweetwhs Gerald Hopkins @khpssuper John Prescott @SupfromYup Jeffery Haase @JefferySHaase Joseph Murphy @jmurphy36 Paul Shepich @Pshepich Jo Spry @SpryJo Tom TenBrink @tenbrinktweets Michael Paskewicz @DrPaskewicz Thomas Martin @Thomastmart Michael Sharrow@MichaelSharrow2 Matt Wandrie @SuptWandrie Charlie Schwelder
@CharlieSchwedle Vickie Markavitch @Vmarkavitch Christine Johns @ucsjohns Susan Meston @susanmeston John Searles @SuptSearles Ronna Steel @Steelronna Tony Habra @SupeTony
MI Superintendent’s Who Tweet
@ASCD @EducationWeek @NASSP @edutopia @TimElmore @Doug_Lemov @TeachingChannel @DanielPink @UWCEL @TechSmithEDU @MSUCollegeofEd @SchoolLeadersN @robertjmarzano @HuffPostEdu @MarzanoResearch @ACTStudent @OhioPrincipals @ACT
Ed Organizations, National Speakers, Researchers, Universities…
Twitter Resources
A new online support community called #Nt2T for new teachers to Twitter.
A five-part Twitter 101 ecourse aimed at getting novice social media users up and connected.
http://www.edutopia.org/blog
“Change can be a challenge. But change is also an opportunity; an opportunity to take the lead, to grow, to succeed. By all means, don’t fear change! Embrace it. It’s your only path to the future.”
- Sarah L. Sladek
Remember…
Wendy Zdeb-RoperMichigan Association of
Secondary School PrincipalsExecutive Director
Follow @massp on TwitterFind me on LinkedinJoin #masspchat Mondaynights from 8-9pm