Using Twitter for Marketing and Outreach Workshop

Andy Burkhardt

@vonburkhardt

“Build it, and they will come”

only works in the movies.

Social Media is a “build it,

nurture it, engage them, and

they may come and stay.”

-Seth Godin

So I’ve got a Twitter account...

now what

What this workshop will cover

Measuring and sharing success

2

3

4

1 Why tweet?

Social media dashboards!

What and how to tweet

Detritus

Hashtag - #utfmao

Slideshare.net/vonburkhardt

@vonburkhardt

1 2 3 4

Helpful Questions

Who is my

community? What social media tools

do they use?

What are

our goals?

Reflect:

#utfmao

Communication

Respond to Positive and Negative Feedback

Marketing

Learn about users

Reflect:

#utfmao

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Twitter = firehose

Dashboards

Manage multiple

social networks

Allow scheduling

of updates

Build awareness

of conversations

Track streams that

are important to you

Hootsuite

Multiple Social Networks

Create columns

Multiple streams of info

Location based searches!

Location based searches!

http://thoughtfaucet.com/search-twitter-by-location/

POSting

Post from multiple accounts

Schedule poSts!

$ - Analytics & collaboration

Share:

#utfmao

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how

`

Add value

Be social

“Just be nice, take genuine

interest in the people you meet,

and keep in touch with people

you like. This will create a group

of people who are invested in

helping you because they know

you and appreciate you."

— Guy Kawasaki

BE… Unique, Fun, Playful

Tweet regularly

Be timely

tweriod

Share:

#utfmao

what

News & Events

Updates & closings

ASK questions

Answer questions

Promote your Library and build awareness

images

Retweet,

Share others’

content

Share:

#utfmao

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Goals determine success

• Regularly engage users

• Increase awareness of library resources and services

• Support users by paying attention to and fixing issues

• Learn and improve twitter content over time

Some samples

Twitter analytics!

http://analytics.twitter.com

Tell stories

Tagboard - #champview

Marketing is no longer about

the stuff you make, but the

stories you tell.

-Seth Godin

REflect:

#utfmao

What this workshop covered

Measuring and sharing success

2

3

4

1 Why tweet?

Social media dashboards!

What and how to tweet

How can you squander even one

more day not taking advantage of

the greatest shifts of our generation?

How dare you settle for less when

the world has made it so easy for you

to be remarkable?

-Seth Godin

• Best time to post to social media

• Search Twitter by location

• Maximizing your tweets infographic

• champlib/favorites

• Champlain College ACRL Excellence in

Academic Libraries Award Application

References & Resources

CREDITS • Flickr/busy mind/sarah G • Flickr/*twitter*/anokarina • Flickr/thumbs up/anthony kelly • Flickr/Buy Now/edkohler • Flickr/Superbokehtheorie/eriwst • Flickr/DSCF0678/KellyK • Flickr/db9_dash/Matthew Hine • Flickr/Contando Dinheiro/Jeff Belmonte • Flickr/ After the divorce, all I was left with was this pot to 'p' in/Matthew Powell • Flickr/Calendar*/Dafne Cholet • Flickr/time/János Balázs • Flickr/ //\\ /romana klee • Flickr/Winston retrieves the news/carterse • Flickr/CLOSED/Ben Husmann • Flickr/HA1-000602/Highways Agency • Flickr/Frequently Asked Questions (Self-Portrait #41)/Taber Andrew Bain • Flickr/The Colorful Library of an Interaction Designer (Juhan Sonin)/See-ming Lee • Flickr/Slapsticks/FaceMePLS • Flickr/Picture Frames at Photo LA/Ricardo Diaz • Flickr/Fortune cookie says: To succeed, you must share/opensource.com • Flickr/Abacus/Sami • Flickr/Ruler/Scott Akerman • Flickr/Bag Piper…/Thomas Leuthard