Using Twitter For Business

Using Twitter For BusinessUsing Twitter For Business

If you’d like to find out even more about Twitter marketing,

please check out ‘Using Twitter For Business’

http://getbook.at/tw001

More Twitter Marketing …


What Do We Mean By

Social Media?

What Do We Mean By

Social Media?

“Social media refers to the means of interactions among people in which they create, share, and exchange

information and ideas ...”

Nowadays we do that mainly via virtual

communities and network.

Who needs Social Media

anyway?

It’s Just A Passing Fad ... Isn’t It?

Ouch! I just trod

on an arrow!LOL!

Like!

We’ve being doing social media

since humans first walked the earth

... only the method has changed.

We’ll be doing it for as long as

humans continue to walk the earth ...

only the method will change.

Is It Worth Doing This?

Which Sites Have The Most

Web Traffic?

Which Sites Have The Most

Web Traffic?

Why Use Twitter?Why Use Twitter?

Present your brand via avatar and background images

Build a strong profile

Start following people and take part in conversations

Drive traffic to your web site or blog

Share photos in your tweets

Organise your followers into lists

Use business and industry related hashtags

Take part in local ‘Tweet Ups’ ie #cumbriahour

Pinpoint Potential Local Customers

https://hootsuite.com/dashboard

The 3 most compelling reasons to use

social media in your business



Social media gives you an instant web

presence … no cost, no webmasters, no

tech! So if you have no budget and no web

site, using social media you can get your

business online – for free – in a matter of

minutes





Social media gets you on mobile

immediately - no cost, no webmasters, no

tech! So if you have a web site – and you

can’t afford the technical work that will need

to make it mobile and tablet friendly – you

can solve that problem instantly using a

social media channel





Social media gives you instant and powerful

SEO (search engine optimisation). Because

they’re the world’s most heavily trafficked

sites, you get to ride on their coat tails – no

SEO budget required That means that you

can get found in the search engines fast!





20 Reasons Why You Should Be

On Social Media

• Branding – Create a recognisable identity for your product or service.

This is extremely important for a small business.

• Create a buzz – Get the word out about your products and services in a

way that promotes online conversation.

• Online reputation management – Keep an eye on what other people

and sites are saying about your name, company, or brand online – and fix

any problems, if need be.

• Establish yourself as an expert – Use forums and message boards to

answer questions professionally, honestly, and correctly, which will earn

you respect as an expert in your niche. People will look to you for

answers.

• Word of mouth – Customers need to trust before purchasing – people

trust their friends and loved ones more than anyone else. So, if they hear

from someone trustworthy about your product, chances are higher that

they’ll buy. Market your products using word of mouth virtually.

Source: http://blissfullydomestic.com/life-bliss/20-reasons-small-businesses-should-use-social-media/7414/

http://blissfullydomestic.com/life-bliss/20-reasons-small-businesses-should-use-social-media/7414/


On Social Media

• Build relationships and become more personal – Use a variety of

social media, and you’ll build relationships with customers and potential

customers. Trust comes through honesty and sincerity.

• Open up the line of communication between business owner and

millions of potential customers - Millions of people who could possibly

become customers? You could not have this easily in the offline world.

• Small businesses can compete with the large companies – In the

past, this was very difficult with the advertising and marketing budgets of

large companies. With the right type of viral social media, you could get an

immense amount of traffic with quickly-growing natural links, and keep

traffic coming for a long time.

• Social networking with potential clients and customers from all over

the globe – With social networking sites such as Facebook,

StumbleUpon, MySpace and Twitter, among many, many others, you can

hold personal conversations with each of your customers. Tell them about

new products, sales and coupons, suggestions and tips – the topics are

endless.




On Social Media

• Get great traffic - Not only great traffic…. but amazing amounts of

traffic.

• Increase your link-ability – One way to move up in the search engines is

to have links from other sites pointed to your site. Natural links – or links

that come naturally to your great post, fabulous video, or amazing picture,

are the best kind for your business. They’ll not only bring in traffic, but

should also help move you up further in the search engines.

• Helps with search engines – Social media helps you move up in the

search engines because of links. Many social news sites and social

networking sites have “do follow” links in their profile pages. Every time

you create a profile with your blog, they will be sending link juice to you –

in other words, it’s telling Google your blog is worthy of a mention. Link

juice from a quality site = higher ranking in the search engines.




On Social MediaMuch cheaper than traditional marketing and advertising – Social media

marketing shouldn’t cost a small business nearly as much as traditional

advertising. And, if you do it yourself, it might not cost a penny. However,

it will cost you time. Depending how much your time is worth, it might be

worthwhile to hire someone to help with the social media marketing. But, all

in all, social media marketing is just a fraction of the cost of traditional

marketing and advertising.

Direct conversation to a specific niche – There are so many social

networking, social bookmarking, and social news sites that are dedicated to

specific niches. You have the ability to speak directly to these people and

not have all the other noise of unrelated topics getting in the way. If you are

speaking their language, you have a better chance of them actually hearing

what you are saying – and you’re getting the RIGHT KIND of following.

Provides another way for potential customers to find you – If you’re not

high enough in the search engines for potential customers to find you, they

can still find you through social media. So, even if you’re not on the front

page of Google, it doesn’t mean you can’t receive traffic. Social Media has

the potential to send you TONS of traffic – when done properly.




On Social Media

It’s a way to explain yourself – One of the reasons some businesses are

reluctant about social media is because they’re afraid of negative

comments. It’s possible to receive negative comments. But, social media

provides the platform to explain, to make things right. The fact of the matter

is – if someone has something negative to say they can say it. Ignoring

them doesn’t stop the damage. But, when you reply, you are seen as a

business owner who cares, who wants to make the customer happy, and

that you’re human. Social media is a two-way conversation, so go ahead

and defend yourself – just do it proactively.

Show Your Stuff – Universal Search is pretty new. Google used to only list

links on their main page. Now, with Google Search, everything appears on

the same page. Let’s say you were searching “ballerina” – video and picture

results appear on the same page as the page result. So, your product

images could rank, just like your actual site.

Your company is more accessible – An accessible company means a

more trustworthy company.




On Social MediaFind out exactly what your customers want – Social media is amazing in

so many ways, as you can see from the last 18 reasons. But, what is

so cool is that you don’t have to wonder what your customers want. You

want to know what they want? Ask them on social media, and they’ll tell

you.

Your customers can play an active role in the business – Instead of

focus groups, let your customers play an active role in your business. Let

them offer suggestions, let them share their likes and dislikes – all on social

media. You might find yourself ideas for new products and services you’d

never have without them.

Marketing is about getting out the word, engaging in conversations, taking

suggestions, problem solving, educating your audience, and promoting your

company, product, or service. One of the best ways for small businesses to

create buzz is through social media.



Setting Up Your Twitter

Account


Account

What will your Twitter

username be?

• Your name?

• Your business?

• Your brand?

• A nickname?

• Something

completely

random?

• Anything else?

What will your Twitter

username be?

• It can be changed at any time

• If you do change it, you have to remember that it will

cause some disruption if you have lots of followers


Account


Account


Account

I suggest that you uncheck all

boxes and manually select

the accounts that you wish to

follow


Account

Again, I

suggest that

you uncheck

all boxes and

manually

select the

accounts

that you wish

to follow


Account

This is a fast way to connect

with people that you already

know – incidentally, it’s also

how they’ll connect with you.


Account

Confirm your

email address


Account

The first thing that we need to do is to remove that ‘egg’ shape on your profile.

This is the sure sign of a spam account and to be avoided at all costs!

Then he have to sort out a nice background image.

Key Twitter Photos

Main Photo

If Tweeting as an individual/business owner, use a

clear and professional photo.

Your social media aim should be for people to

recognise you from your Twitter image at

networking meetings.

If Tweeting as brand/corporate feel free to use a

logo

Make your image square (400x400 pixels), centered and high quality.

Header Photo

• Think panoramic. You get a big,

beautiful header image to play

with, spanning the entire page.

• You’ll want an image that’s 1500

pixels wide and 500 pixels high.

• Make sure that you don’t stay with

the default, whatever you do!

Header Photo

Use Canva.com

See: http://paulteague.com/using-canva-com-to-create-amazing-graphics-with-no-hassles/

The Anatomy Of A Twitter

Page [Quick Overview!]

The Anatomy Of A Twitter

Page [Quick Overview!]

Twitter will encourage you to follow other people … and

you should do so to get things moving!

Your First Tweet

Your First Tweet

You get a total of 140 characters!

The Anatomy Of A Twitter Page

Step 1: Sort Out Your Profile

Remember ...

Keywords

Branding

Clarity

Customisati

on

Twitter Settings

Click on

the cog

icon to

access

your

key

settings

Your First Tweet

You get 140 characters to write your

Tweet – this is called ‘Micro

Blogging’. Images and GeoLocation

info can also be added

Direct Message aka ‘DM’

A direct message

(DM) is a private

message sent via

Twitter to one of

your

followers. You can

only send a direct

message to a user

who is following

you; you can only

receive direct

messages from

users you follow.

(From Twitter

Help

Center)

List PowerFor Twitter to

become

meaningful and

manageable,

you have to use

an

organisational

tool as you

follow more

people.

Get great list

discipline right

from the start!

List Tip

Lists can be public

or private ... so

don’t create a

public list called

‘People I Just

Follow Because I’ll

Lose The Contract

If I Don’t’

Go ‘poaching’ in other users’ lists ... because they’ve

done the hard work for you

Delete from lists as well as adding to them

If In Doubt ...

https://support.twitter.com/

Essential Twitter ‘Lingo’Essential Twitter ‘Lingo’

Twitter has its own

‘language that you’ll need to

be familiar with

We’ve already dealt with the

following terms:

DM or ‘direct message’

@ sign used for usernames

Now it’s time to ‘go Pro’ with

some other terms that you’ll

hear frequently as a Twitter

user

Twitter ‘Lingo’: #Twitter ‘Lingo’: #

# ... aka ‘hashtag’

The # symbol is used to mark

keywords or topics in a Tweet.

Twitter ‘Lingo’: MentionTwitter ‘Lingo’: Mention

Mention

Mentioning another user in your Tweet by

including the @ sign followed directly by

their username is called a "mention".

Also refers to Tweets in which

your username was included.

Thanks to

@Fred!

Twitter ‘Lingo’: ReTweetTwitter ‘Lingo’: ReTweet

Retweet

A Tweet by another user, forwarded to you

by someone you follow. Often used to

spread news or share valuable findings on

Twitter.

Retweet (verb)

@Fred

Have you seen

the price of

fish?!

@Bert

RT @Fred Have

you seen the price

of fish?!

Twitter ‘Lingo’: REPLYTwitter ‘Lingo’: REPLY

Reply

A Tweet posted in reply to another user's

message, usually posted by clicking the

"reply" button next to their Tweet in your

timeline. Always begins with @username.

@1stPiggy

What’s the

time

@MrWolf?

@MrWolf

@1stPiggy Dinner

time!

Twitter ‘Lingo’: URL ShortenerTwitter ‘Lingo’: URL Shortener

URL Shortener

URL shorteners are used to turn long URLs

into shorter URLs. Shortening services can

be found online.

My favourite is bit.ly

Example: http://bit.ly/XfYAiJ

http://bit.ly/XfYAiJ

Ninja Tips!

• Try to make all your tweets informative,

useful, or funny.

• Do not post mundane posts, e.g. eating a

bowl of cereal.

• Add hashtags to your tweets. For example, if

your tweet is about computers, consider

adding #computer in the tweet.

• Tweet frequently. No one is going to follow

someone they do not know who has not

tweeted in months. Try to tweet a few times a

week or daily if you can manage.

• Do not whine or complain. Most people

unfollow anyone who constantly whines or

complains.

• Try to make your valuable tweets during the

times people will most likely see them.

• Keep some space available in your tweet in

case someone retweets your post.

http://www.computerhope.com/jargon/h/hashtag.htm

Shortcuts

Article: http://paulteague.com/hidden

http://paulteague.com/hidden

Set Up Your Twitter Profile

Source: Mashable.com

SEO Basics

In very simple terms, Search Engine Optimisation

determines how easy it is to find you – or your

business – when searching online.

At its most complex, it can be a full time job!

Twitter SEO Basics

Source: @PartyAficionado

Twitter SEO Basics

Source: WhoIsHostingThis?

Search Engines Love Twitter!

Search Engine

Optimisation Tips

Get backlinks from

very popular sites

Use keywords in your

descriptions and

URLs

Use geographical and

location data

Activity: Facebook Connection

• I don’t enable this … but you may want to!

• This sends your Tweets to your Facebook

page

• I don’t like the lack of control … you’re best

off posting on Facebook much less

frequently than you do on Twitter, so I think

it feels too ‘spammy’

Twitter mentions

Twitter mentions

Twitter mentions

• Don’t overdo it!

• A long list of @ mentions

can appear it bit spammy

and if you do it too much

people will ‘zone out’ of your

Tweets

• Some people use it as a

web traffic technique … it’s

a very poor one!

Basic Twitter settings




Adding photos to Tweets

Compose a Tweet

Adding photos to Tweets

You can mention people

where applicable

Adding location info to Tweets

Compose a Tweet

Adding location info to Tweets


Note: Backgrounds used to display to your followers, they don’t now




Key Image Sizes:

400x400 pixels > Profile photo

1500x500 pixels > Header image

Image: http://www.omnicoreagency.com/


Source:http://freshtakeoncontent.com/

Hashtags

Google says:

A hashtag is a word or a phrase (without spaces) preceded by the #

symbol – for example, #Cooking – that helps people find and join

conversations about a particular topic. Clicking on a hashtag will

show related content.

Wikipedia says:

Hashtags make it possible to group messages, since one can search

for the hashtag and get the set of messages that contain it. A hashtag

is only connected to a specific medium (ie Twitter) and can therefore

not be linked and connected to pictures or messages from different

platforms.

Twitter Says …

Hashtag Overuse

Hashtags

Using hashtags in your posts

Use hashtags by typing them somewhere within the text of your post.

Here are some examples:

• “I've just learnt these great #VeganCooking tips.” [Good]

• “#Mondays are the worst. #SleepDeprived #SoMuchToDo” [Bad]

Hashtag Hints

Use relevant hashtags: See what hashtags other businesses in

your field are using. If you’re promoting cheap airfare, you will want

to use hashtags like #CheapTravel and #FlightDeals so users will

find you when they search for those keywords.

Follow trends: See what hashtags are trending and make use of

them — if they are relevant to your business. Using a popular

hashtag that has nothing to do with your brand (for example,

including #MileyCyrus in a tweet about cheap airfare) makes you

look like a spammer and will hurt your credibility.

Create your own hashtag: If you want to create a special hashtag

for an event or campaign, select one that hasn't been used before

and remind everyone to use it in related tweets. Be sure to include

the hashtag in any promotional materials. Make it informative but

short

[Source: Mashable]

Delving inside the Twitter settings

Apps and

widgets we’ll

leave until the

end!


• I don’t allow tagging only

because my preference is

for more control over

images

• If you protect your Tweets,

nobody can see them!

• I prefer tailored Tweets – it

means that I see stuff that

I’m interested in!

• We’ll do security later!


My personal

preference

with Twitter –

because there

is so much of

it – is just to

see key

notifications



What Twitter

looks like on

mobile




Unchecking all the promo notifications substantially reduces

the number of updates that you receive


Source: Twitter


Twitter’s equivalent of ‘For goodness sake, stop wittering!’


Effective Use of Twitter Lists


For Twitter to become

meaningful and

manageable, you

have to use an

organisational tool as

you follow more

people.

Get great list

discipline right from

the start!


As well as finding great

tweets and content in your

field of interest, you can

also connect with other

peoples’ followers and

benefit from all of the

curation that they have

done.

Lists

Go to the person’s Twitter profile to see their public lists

You can add

people to

lists who

you’re not

following

List Tips 1

List Tips 2

Lists can be public

or private ... so

don’t create a public

list called ‘People I

Just Follow

Because I’ll Lose

The Contract If I

Don’t’

Go ‘poaching’ in other users’ lists ... because they’ve done the hard work

for you

Delete from lists as well as adding to them

List Tips 3 & 4

Click on a list

title to edit

Share your

public lists to

build profile

and expert

status

Add Or Remove From A List

Trending on TwitterTrending on Twitter

Trends/Trending

A subject

algorithmically

determined to be

one of the most

popular on Twitter

at the moment.


Follow the trends that interest

you … keep them tailored


My favourite is Twitterfall …

What To Tweet?What To Tweet?

1. A new company blog post

2. Client acquisitions

3. Press announcements

4. Jobs available

5. Awards/recognition

6. Events you're hosting and/or are attending

7. Special offers, sales or discounts

8. New staff, existing staff

9. Funny office ‘stuff’ ie discussions, talking points

10.The stuff of life – water cooler chats

When You’re ‘Out Of Tweets’When You’re ‘Out Of Tweets’

1. Other people's Tweets

2. Breaking news

3. Be a curator of great content

4. Help requests

5. Thank you messages and shout outs.

6. Evaluations, reviews & opinions

7. Oldies but Goodies (your best Tweets)

8. Think aloud (‘What if? What would?)

9. Entertain (but be professional!)

10.Be a connector – hook people up (professionally)!

For another 89 things to Tweet about see:

http://paulteague.com/99-tweets

http://paulteague.com/99-tweets

When You’re ‘Out Of Tweets’When You’re ‘Out Of Tweets’

Source: http://www.socialmediaexaminer.com/14-ideas-twitter-updates/

Watch What You Say On Social Media!

Simple tips for avoiding legal traps on Twitter

Things You Should Never Share!

1. Home Address/phone number

2. Holiday dates

3. Information involving children

4. Complaints about your boss/your work/your

customers

5. Political or religious beliefs

6. Personal pictures that have nothing to do with the

business/inappropriate pictures

7. Post confidential information

8. Throw a ‘sicky’ then post that you’ve been watching

‘Loose Women’ in the pub

Legal IssuesNote: I am not a legal expert!

1.Copyright

2.Trademark

3.Data Protection/handling

4.Disclosure of confidential information

5.Platform ‘Terms and conditions’

6.CAP Code and ASA regulations (ie advertising

standards)

7.Libel/slander

8.Contempt of Court

... and that’s just for starters!

Your Coping Strategy

1. Train your employees

2. Have a clear social media business plan

3. Monitor your social media output

4. Ensure senior/responsible staff have access

5. Have a clear social media policy at work

Source: http://marcguberti.com/

Using Twitter To Land Big Fish

Source: http://marcguberti.com/


Source: http://www.forbes.com/


1. Identify Industry Influencers

2. Share Quality Content Published

by Those Influencers

3. Engage with Influencers Across

Social Media & Email

4. Offer Value

Finding Influencers

Finding Influencers

Using Hootsuite

Using Hootsuite

Why Use Hootsuite?

1) Monitor Multiple Streams in One Place

2) You Have a Team Managing Your Social Media Empire

3) Managing Customer Service on Twitter

4) You Want to Cross Post to Your Google+ Page

5) Completely Cross Platform

6) Get Free Reports by Email

7) You Want to Connect Lots of Services Together

[Source: http://iag.me/]

Using Hootsuite

Using Hootsuite

Using Hootsuite

Monitor conversations more

easily ie #cumbriahour

Using Buffer

Why Use Buffer?

1 – Manage Multiple Twitter, Facebook, and LinkedIn

Accounts

2 – Set Up Your Own Updating Schedule

3 – Easily Add Updates to Your Buffer

4 – Use it Everywhere with Apps, Extensions, and

Extras

5 – Use Buffer on Your Smartphone

6 – See Which Tweets Get the Most Engagement

[Source: crazyegg.com]

Using Buffer

Using Buffer

Using Buffer

Why Use SocialOomph?

Why Use SocialOomph?

Free

• Unlimited accounts

• Schedule tweets easily

• Track keywords

• Shorten URL’s and track clicks

Paid

• Linkedin and Facebook scheduling

• Import RSS feeds

• Schedule and publish blog posts from unlimited blogs

• Advanced search tools to target users to follow

• Advanced DM management to filter out spam

• Your own Twitter dashboard

• Delegate account management to other users

• Bulk tweet upload

Using SocialOomph?

Using SocialOomph?

Using SocialOomph?

Using SocialOomph?

My favourite SocialOomph feature [Paid feature!]

Using SocialOomph?

Also Tweetdeck …

Tweetdeck is downloaded onto your PC …

Also Tweetdeck …

Tweetdeck is very nice, but it’s covered better by Hootsuite really!

Advanced Twitter Settings


Set up widgets to ‘cross fertilise’ between your blog or web site to Twitter.


Setting up your

widget in Twitter


What my widget looks like on my own blog at http://paulteague.com


Introduction to Twitter Ads





Source: http://www.perukdigital.com/

Enhanced Twitter Security

Set up 2-step verification!

If you’d like to find out even more about Twitter marketing,

please check out ‘Using Twitter For Business’


Next steps …


Access all of the slides from today, as well as

lots of useful URLs and resources, via this link:

http://paulteague.com/pt-twitter

Next steps …

http://paulteague.com/pt-twitter