Using technology to generate maximum ROI for your event

Using technology to generate maximum ROI for your event

Ian WebbBusiness Development Manager

ROI: what does it mean to you?

More attendees

More members

More revenue

More customer

intelligence

More repeat

business

More bang…

…for your buck

Intelligent data capture reaps rewards

15 – 20% increase in ROI for companies that put data at the centre of sales and marketing decision-making**

Data-savvy event professionals are reshaping the industry, improving returns and gaining the edge

74% of people would respond positively to companies who understand them*

* Experian 2012** McKinsey 2013

Effective capture and measurement

The amount of data generated around an event can be overwhelming

social media engagement conversion

rates

delegate quality

onsitesurveys

feedback /evaluation

sales figures

registration and

attendance

session popularity

website traffic

newsletter subscribers

Effective capture and measurement

Set clear objectives

Decide what to measure

Consistently track & report

Integrate and

sychronise

Ensure instant access

How can this be done effectively?

Technology: friend or foe?

Technology offers the solution to effective intelligence gathering, smarter analysis and more informed decision-making

but, often just thinking about technology evokes negative emotions…

Your technology partner must deliver more

Listens and really understands your business and its goals

Leverages existing value within your business and builds on it

Introduces innovative technology to find solutions and wow your customers

Works alongside you to determine clear,

measurable objectives

Anticipates your needs for tomorrow as well as meeting those

known today

Makes technology work for you by

removing complexities and speaking your

language

Commits to a long-term relationship and does not disappear after the initial project

Delivers first-class support when you

need itUnderstands that real value

for money depends 100% on ROI for your

business

ROI-focused technology partners will help grow your business

Your technology partner can help you:

• Embed ROI as a discipline across your business• Bring together intelligence for a 360° view of your

customer• Deliver smart events tailored to your customer• Increase the Life Time Value (LTV) of your customer• Grow your business and make you an event

champion!

More information

Ian WebbBusiness Development ManagerEventsforce

T: +44 (0)207 785 7040E: [email protected]

eventsforce.com@eventsforce

Graphics courtesy of Freepik at Flaticon.com 2014