Using Technology: An Introduction to Content Tools

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Using Technology:An Introduction to Content Tools

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Scott BradburyAmerican Academy of Pediatrics

Jeremy LundbergDLC Solutions LLC

Ben ClarkAmerican Society of Clinical Oncology

Olivier PetinauxAmerican College of Surgeons


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Scott BradburyNothing to disclose

Jeremy LundbergSells technology to CE providers

Ben ClarkNothing to disclose

Olivier PetinauxNothing to disclose


Disclosures

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Using WordPress to Tie Together Content and Integrate an LMS and Assessments (Jeremy Lundberg)

Integrating Multimedia (YouTube)(Ben Clark)

Using QR Codes(Olivier Petinaux)

Integrating Wikis and Blogs(Scott Bradbury)

Using SlideShare(Ben Clark)

Our topics


Using Technology: An introduction to content tools-QR Codes

Olivier Petinaux, MSSenior Manager, Distance Education and E-

LearningAmerican College of Surgeons


Nothing to disclose

Using Technology: An introduction to content tools

QR Code

Stands for

Quick Response Code

It’s a matrix barcode-up to 7,089 charactersIt’s faster to read

Has greater storage capacityFree of any licensing

Originated at Toyota for inventory tracking system back in 1994


What you need:

a QR code to publishFree or fee services online

a QR reader to scan itMobile apps in Google Play or App store


Uses of QR codes:Retail

Advertisement

Uses of encrypted QR codes:Governments

Banking


Common Sense applies:

Do not scan QR code that you are not familiar with its provider


Uses of QR code in Continuing Medical Education

• Advertisements of CME programs and products• Contact Information• ePosters• Links to resources of society

And more…


An example of QR code use:

Link to registration site for Annual MeetingAnnual Meeting to link to educational content


What do I need to know before using QR codes:

• Look at your target audience• Plan what content you want to link QR code to• Setup to track usage• Generate QR code to that link/information• Make list of places QR code gets published at• Do not flood your audience with QR codes• Start small and free…or…outsource


Resources:

Google “QR code generator”

Go to mobile device’s app storeSearch “QR code reader”


Facts at our fingertips:

More smartphonesMore information

More linkages

QR codes can facilitate reach:Ease of useWidely used

Secure (if needed)


Thank you [email protected]

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Integrating Wikis and Blogs

Scott BradburyDirector of E-LearningAmerican Academy of [email protected]

Twitter: @elearningCME

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mailto:[email protected]


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Why Blog?

Become Recognized Expert

Reach New Audience

Promote Products/Services

Branding

Communicate

Search Engine Rankings


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• No technical knowledge required• Content published in a chronological

fashion• You can allow readers to leave comments• Instant distribution of information

(pingbacks and RSS)• Internal and external links• Permalinks – every post has its individual

web address• Wordpress, Typepad, Squarespace,

Blogger

Blogs


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Wikis


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• Centered around user-generated content

• Lot’s of free standalone sites you can use…PBWorks, Wikispaces, Wikia, etc.

• Also can develop inside your LMS

• Revision history very important


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SlideShare

• Free-access slide hosting website

• Similar to YouTube but for slideshows, not videos

• Files can be uploaded privately or publicly (PowerPoint, PDF, Keynote, or OpenOffice)

• Users can follow others to “like”, “favor” and download content, creating a network of users with similar interests

SlideShare

• Sidebar shows presentations that are similar to what is being viewed

• Each presentation upload accompanied by HTML code that can be embedded on any webpage

• Ability to link presentations to LinkedIn profile

• “GoPro” option allows for enhanced customization and analytics of content (fee-based)

Using Technology: An Introduction to Content Tools

Health & Medicine

qr reader

content tools qr codestands

content toolsqr codeswhat

encrypted qr codes

linkages qr codes

google qr code generator

example of qr code use

list of places qr code