USING SOCIAL MEDIA TO TELL YOUR CULTURE OF … SOCIAL MEDIA TO TELL YOUR CULTURE OF ... social media confirm that compelling storytelling is ... TELL YOUR CULTURE OF HEALTH STORY ...

USING SOCIAL MEDIA TO TELL YOUR CULTURE OF HEALTH STORYBUILDING A CULTURE OF HEALTH IN NEW JERSEY

PINES MANOR – EDISON, NEW JERSEY

December 2, 2015

2 | TELL YOUR CULTURE OF HEALTH STORY| ©2015 NEW JERSEY YMCA STATE ALLIANCE – ANITA BENNISON

#healthynj15

TELL YOUR STORY

56% of those that support nonprofits through

social media confirm that compelling storytelling is

what motivates them to take action on behalf of

nonprofits.

-Nptechforgood April 22, 2013


SOCIAL MEDIA REVOLUTION



Social media isn’t a fad.

It’s a fundamental shift

in the way

we communicate.

-Eric Qualman


SOCIAL MEDIA CHANNELS


MOST USED PLATFORMS


PLATFORMS PEOPLE WANT TO LEARN ABOUT


TWITTER


• microbloggingtweets limited to 140 characters

• real time, first to know

74% of nonprofits are on Twitter

Top Nonprofits on Twitter:@TEDtalks 6.9 M followers@unicef 4.9 M followers@charitywater 1.5 M followers@wwf 2.1 M followers@redcross 2.6 M followers


TWITTER ‐ EXAMPLE

FACEBOOK


• status updates• no length limit• Share photos and videos• Links to articles• Photo albums

Top Nonprofits on Facebook:TEDUNICEFNPRWounded Warrior ProjectUnited States Olympic Committee

FACEBOOK ‐ EXAMPLE


INSTAGRAM


• Photos• Updates

YOUTUBE


• Video• Top search engine after google

LINKED IN


• Professional social network• Establish yourself as a thought

leader• Connect with others in your

profession• Share posts and articles• Connect with like‐minded

professionals via groups

BLOGGING


CONTENT


• Photographs

• Video

• Facts and Figures

• Events

• Q&A

• Stories

• Testimonials

• Participants

• Volunteers

• Employees

• Programs

• FAQs

• Connect to news events

VIDEO

STORY OF HUNGRY


VIDEOARE WE DRIVING OUR KIDS TO UNHEALTHY HABITS?


START TODAY

• Increase exposure

• Drive traffic to your blog or website

• Build a loyal fan base

• Be recognized as a thought leader

• Be identified as a resources

• Engage, connect and support partners and stakeholders

• Receive and share knowledge

• Connect with legislators and others who support your organization


RESOURCES / GETTING STARTED


15 Beginners Guides to Social Media Marketing

FacebookHow to Create a Facebook Business Page in 5 Simple Steps (Hubspot)Facebook Marketing Plan: How to Grow Your Business With Facebook (Social Media Examiner)11 Ways to Boost Facebook Engagement for Small Businesses (Social Media Examiner)LinkedInHow to Create a LinkedIn Company Page to Promote Your Business (Social Media Examiner)Top 5 Ways to Market Your Business With LinkedIn (Social Media Examiner)Twitter How to Setup a Twitter Business Account in 3 Easy Steps (Hubspot)How to Use Twitter to Grow Your Business (Copyblogger)YouTubeHow to Upload a Video to YouTube from Start to Finish (Constant Contact Blog)How You Can Use How‐To Videos for Your Small Business (i7Marketing)Google PlusGoogle Plus for Business – How to Create a Google Plus Page (Hootsuite Blog)5 Tips for Using Google+ to Boost Your Marketing (Social Media Examiner).PinterestPinterest Business Accounts: The Definitive Guide to Getting Started (Social Media Examiner)How To Use Pinterest For Small Business (Forbes)Instagram5 Quick Steps for Getting Your Small Business Started on Instagram (Go Digital Marketing)26 Tips for Using Instagram for Business (Social Media Examiner)

RESOURCES / GETTING STARTED


Using Social Media Platforms to Amplify Public Health Messages (Center for Social Impact)


We don’t have a choice whether we DO

social media,

the question is how well we DO it.-Eric Qualman

THANK YOU

Anita BennisonNEW JERSEY YMCA STATE [email protected]@ymca.net

USING SOCIAL MEDIA TO TELL YOUR CULTURE OF … SOCIAL MEDIA TO TELL YOUR CULTURE OF ... social media confirm that compelling storytelling is ... TELL YOUR CULTURE OF HEALTH STORY ...

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