Using social media to shape teams m warren march 2011

Using Social Media to Shape Teams

PMI-Lakeshore ChapterNovember 8th, 2010

Michelle WarrenMW Research & Consulting

www.mwresearch.ca

“Coming together is a beginning. Keeping together is progress. Working together is success.”

~ Henry Ford

Agenda

Key Challenges Facing TeamsTeam Development StagesWhat is Social Media?Some Social Media OptionsKeep in Mind

Q & A period

Key Challenges Facing Teams

• Establishing & setting goals• Establishing effective lines of

communication• Maintaining the communication

lines• Building cohesion & support for the

common goal• Balancing the needs of the group

with the needs of the individual, & project sponsor

Four Stages of Team Development

1. Forming the team2. Storming3. Norming4. Performing

Social Media & Web 2.0 DefinitionsSocial media http://en.wikipedia.org/wiki/Social_media

Social interaction media, using highly accessible & scalable publishing techniques.

Uses web-based technologies to turn communication into interactive dialogues.

Web 2.0 http://en.wikipedia.org/wiki/Web_2.0

Commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, & collaboration.

A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them.

Benefits of Effective Social Media Tools

1. Enables team communication

2. Strengthens team cohesion & commitment

3. Highlights the common purpose & group needs

4. Addresses productivity issues

5. CAN provide a link to the outside community:consultants, customers, suppliers, etc.

A brief guide to Social Media 1/2

Blogs

Facebook

LinkedIn

Twitter (microblog) & Yammer (internal microblog)

A brief guide to Social Media 2/2

Online social media communities (combine multiple tools, personalizable)

VoIP services

Wikis

Video services

Social Media in ActionChallenges Options

Finding team members?Daily communication?

Face-to-face meetings?

Time management? Scheduling

Cost management

IT concerns, security, data storage, etc.

Go to your contacts: LinkedInInstant messenger, microblogs,

email, blogs, digsby.comOnline & video conferencing

(Skype, Go-to-Meeting, Citrix) include shared documents (Google or Microsoft.

Consider apps linked to user’s existing practices, Microsoft, Skype, instant messaging, Tungle

Free apps: Wordpress, Skype, Tungle, Google

Outsourced options, cloud computing

Two OptionsTungle.com Digsby.com

A scheduling application that syncs with your existing calendar.Eliminate double-

bookings, time zone mishaps and the back-and-forth of finding a time to meet.

Easily schedule meetings, inside or outside your organization.

Invite others to schedule with you, without having to sign up.

Instant Messaging A multiprotocol IM client that

syncs up with contacts on AIM, MSN, Yahoo, ICQ, Google Talk, and Jabber.

Email Notifications Alerts you of new email and

lets you perform actions such as 'Delete' or 'Report Spam'.

Social Networking A social networking tool with

alerts of events your contacts have planned.

Two Collaborative OptionsMoxiesoft.com Partnerpedia.com“Employee Engagement Spaces”Spaces was designed around

a templating engine, which enables enterprises, departments, departmental groups, & sub-groups to modify it to suit their communication preference. 

Leverages multiple aspects of social networks - wikis, blogs, & messaging – which are popular & familiar to multiple users.

“Partnerpedia Collaborative Options”

Activity Feed Task & Event Calendar

Enables users to record important deadlines, milestones, events or tasks in the Collaboration's calendar.

Collaborators List your team members as well as

their profiles. Discussions

Conversations & discussions can be stored, referenced, & accessed, as well as commented upon & shared with team members.

Shared Files RFPs, presentations, & whitepapers

can be uploaded for input & feedback from team members.

Keep in Mind1. As with any form of communication, it can &

will take time to manage effectively.2. One person should be tasked with managing

the social community.3. Get IT involved at the onset. They have a

wealth of knowledge. 4. Due to its online nature, your initiative may

impact marketing & customer service. 5. Needs “top down” support for success.

“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” 

~ Vince Lombardi

Thank you!

Questions?Michelle WarrenMW Research &

[email protected]