Using Social Media to Reach Your Advisees

Engaging with Advisees through Social Media

Julie Larsen - @julieclarsenNACADA Pre-conference 16

October 6th, 2013Image via utah.com

Myth Busting 101

• Students are all digital natives• If we share information via social media,

students will stop making face to face appointments

• Managing social media is a full time job – we don’t have the people power to get it done

• It’s all ham sandwiches and Harlem Shakes

Ask Yourselves

• What the mission of your office? • What advising goals can you achieve through

your social media channels?• How can your student contact be enhanced by

using social media? • How can we involve students in our social

media production?

Social Media Strategy

Do you like spam? Students don’t either. What is your office brand? What information do you need to convey to students?

Start with these questions, and then add in personality and variety.

CONNECTORS, are the people in a community who know large numbers of people and who are in the habit of making introductions.

Taken from Wikipedia

MAVENS are "information specialists", or "people we rely upon to connect us with new information“ …”information brokers, sharing and trading what they know”.

#braintrust

#hottestcollegeinamerica

Content is King

So You need to have a plan.Courtesy theyeshiva.net

• 90, 9, 1• Varied content = varied

participation• Everyone loves a puppy photo

What’s Your Channel?

Don’t want to use Twitter for your office? That’s okay. Think Pinterest could be a great way to keep track of informational blogs? Sounds like a plan! Find the tool that fits

your needs, don’t create needs to fit the tool.Image by dullhunk

Examples

• Youtube - University of Montana KPCN Storify - #ugstSTORY

• Pinterest - TAMU

Your examples

Assessment

Questions

Image by Bilal Kamoon

Activity

• Using tools shown here, do a search for your institution and create a week long content plan– Address your advising goals– Incorporate the mission of the office– Include student participation if applicable– What is the branding message you want to send

from your social media accounts?