Using Social Media to Market Apartments

Using Social Media to Market Apartments

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What is Social Media Marketing?

Tim Berners-LeeOn March 13, 1989, he published a paper that laid out the WWW.

“The Web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy.” - “Weaving The Web”

by Tim Berners-Lee

It’s this…

These conversations are powered by...

•Social networks•Blogs•Microblogs•Photo sharing•Video sharing•Wikis

via these…

TextTextText

…and a few others

Why is Social Media Marketing

Important?

3 Reasons

1. It’s a ME Econo(ME)2. It’s the way our target renter

communicates3. It allows us, as operators, to

participate in the conversation

Four examplesyour property can

use today

Facebook Fan Page

Type: Social networking site

Users: 150 million+

Stats: Average user has 100 friends

3 billion+ minutes are spent each day

700 million photos added daily

MySpace

Type: Social networking site

Users: 100 million+

Stats: 55.7+ million unique users per mth

17.5+ million daily unique logins

Type: Blog

Users: 346 million blog readersStats: 77% of active internet users read blogs

Community Blog

Video Contest

Type: Video Sharing Site

Users: 72 million+

Stats: 10 hours of video uploaded each

minute

Social Media Marketing is all fine and good until

someone uses it against you…

“The power of the consumer’s voice has never been stronger...It’s impacted consumer behavior and how companies operate.” - David Daniels, VP & Research Director, Jupiter Research

The best thing that can happen to your organization.

Five sites for YOUto get connected

• Facebook• MySpace• Twitter• Google Alerts• Multifamily Insiders

Further Reading:

• Groundswell - Li & Bernoff• Cluetrain Manifesto• Tribes - Seth Godin• SocialMediaToday.com• MarketingProfs.com

Free Resources•Websites you can use today

to market your community

Online Classifieds

• Craigslist.org

• Backpage.com

• Kijiji.com

• Oodle.com

• Yourfreeads.com

• Yourfreeads.com

• Geebo.com

• Hotpads.com

• Citycribs.com

• Whoinstlou.com

Craigslist

Thank You