Using Social Media to Launch Your Professional Future
Us ing Soc ia l Med ia to Launch Your Profess iona l Future
Social Media
Why do I need a soc ia l med ia presence?
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A Global Perspective Facebook – 1,590 Billion WeChat – 697 M QZone – 640 M Instagram – 400 M Twitter – 320 M LinkedIn – 100 M
Source: The Statistics Portal April 2016
It’s all in the numbers1. Facebook – 15,000,000 users (steady)2. YouTube – 14,350,000 UAVs3. WordPress.com – 5,550,0004. Instagram – 5,000,000 Monthly Active Australian Users 5. Tumblr – 4,300,0006. LinkedIn – 3,500,0007. Twitter – 2,800,000 Monthly Active Australian Users8. WhatsApp – 2,400,000 Active Australian Users9. TripAdvisor – 2,350,00010. Blogspot- 2,050,000
Source: Social Media Statistics Australia compiled bysocialmedianews.com.au. June 2016
Allows many opportunities
Develops your professional reputation Helps build your networks Ensures you’re putting your best foot forward Assists you to build your career Great way to keep in touch Allows you to get noticed and get found Builds your digital resume
Recruitment
What ro le does soc ia l med ia p lay in rec ru i tment?
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Social is no longer a niche branch of recruiting – it’s
an integral part of recruiting.
“- Jovitesoc ia l rec ru i t i ng su rvey 2015
S o u r c e : J o v i t e s o c i a l r e c r u i t i n g s u r v e y 2 0 1 5
S o u r c e : J o v i t e s o c i a l r e c r u i t i n g s u r v e y 2 0 1 5
Why LinkedIn?
The p la t fo rm to he lp l aunch your pro fess iona l fu ture .
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7 Reasons
1. It shows up at the top of Google Search2. People are researching you3. It’s packed with useful resources4. You’ll remain connected 5. It’s the ultimate professional branding platform6. It becomes your digital resume 7. Largest professional social media network in the
world
A Professional YOU
How do I c reate a p ro fess iona l L inked In P rofi le?
4
Add a professiona
l photo
Not a photo of you at the races
List 2 or more jobs
Inc luding t i t le , descr ipt ion,
length of ro le
Have 5 or more skills
Choose sk i l l s that reflect your
strengths
Include a professional summary
About YOU
Fill out your industry & postcode
Adding an industry 15 times more
profile v iews
Add your school and education
Receive on average 10 times more profile v iews
Connect with 50 or
more people
Grow your network
Offline YOU
How do suppor t your on l ine brand?
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Your brand is what other people say when
you leave the room.
“- Jeff Bezos the f ounder o f amazon
5 Offline Tips
1. Show your expertise as much as possible.2. Give people every way to find out about your successes and
achievements without you needing to brag about them.3. Make yourself easy to contact via telephone, mobile, even a
street or PO Box address.4. Give people a reason to talk about you in a positive way.5. Follow other people in your industry and anyone else who can
teach you how to spread your message.
S o u r c e : J o b m o b 5 0 + w a y s t o b r a n d y o u r s e l f o ffl i n e
Other things to consider
Your appearance Where to leave your branding in print Everything you do brands you Opportunities to show your brand
S o u r c e : J o b m o b 5 0 + w a y s t o b r a n d y o u r s e l f o ffl i n e
Want to take charge of your professional future?
S t r a t e g i c S o c i a l P ro fi l e s C re a t e S o c i a l M e d i a P ro fi l e s f o r B u s y P ro f e s s i o n a l s .
C l i c k b e l o w f o r a f re e e - b o o k s t o h e l p y o u g e t s t a r t e d o n L i n ke d I n .
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