Using Social Media to Improve Internal Communications

Incorporating Social Media Into Your Workplace

Danielle BrigidaSocial Media Outreach Coordinator

Kristin JohnsonWeb Producer

National Wildlife Federation

• Nonprofit conservation organization

• Founded in 1936

• Large member base

Why Did We Get Into Social Media?

• Messages to share

• Looking to connect with people where they are

• Wanted to have a presence

Challenge #1Getting Staff Buy-In

• Not knowing tools• Don't have time• Scared to be out there

How can you be a “big tent” organization online?

Know your priorities…

…and your audiences

MomsGardenersWildlife enthusiastsPolicy wonksKidsEducatorsHunters and anglersPhotographers

ScientistsGrandparentsDadsNature loversPark rangersCamp counselorsShoppersetc…

NWF Programs on Twitter

@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea

@forestjustice @akglobalwarming @nwfpacific @mountainaura

WildlifeAction

Questions to Answer

• What do you want to accomplish?

• Who do you want to reach?• How will it support your

Internet strategy? • Who will implement your

social media strategy? • How will you measure your success?

People share their wildlife sightings

Integrating Twitter with Website

Twitter Feed!

Wildlife Watch Goes Mobile

WildObs iPhone App allows people to record wildlife observations on their phone, shows on a map on NWF.org

@wildlifeaction

@epschleichert

@klsnature

@climateguru

A Few Other Superstars

Challenge #2Increasing Internal Communications

Social Marketeers Chat Room

Communicating on the Networks

Annapolis, MD

Austin, TX

Reston, VA

Washington, DC

Challenge #3Getting Buy-In From Senior Leadership

@ecosoccermom @ljschweiger @Jeremysymons

Social Media…

Just for Kids?

Is it a trend?

Is it a waste of time?

What’s the purpose?

Will it make my employees less productive?

What We Found

• Connection to audiences old and new

• Listening tool• Instant focus group• Marketing tool• Sharing resources• Partnerships• Improves communication• Instantly mobilize your

audience

Questions?

National Wildlife Federation

www.twitter.com/nwf

www.facebook.com/nationalwildlife

www.nwf.org/socialmedia

Danielle Brigida

[email protected]

www.twitter.com/starfocus

Kristin Johnson

[email protected]

www.twitter.com/ksuzj