Using Social Media to Expedite Brand Awareness and Engagement - New Orleans Entrepreneur Week 2014

using social media tolaunch your startup

how to expedite brand awareness + engagement

this isn’t about how to use hashtags or “what is a pinterest?”

conversations.be/resources

(this is)

socialmediasundayschool.com

Stay on top of important social medianews + boost your overall impact in 5minutes / week

so you wanna be a big deal?

youbetterwork

from zero to engagement

build it and they will come…

engage them and they will stay

1. Reach out to your own network2. Utilize existing communities ofpartners and allies 3. Work it.

Reach out to your own network(it’s bigger than you think)

TELL EVERYONE

how to announce your cool new thing without sounding like an asshole

perfect your pitch

bring out the big guns

be realbe uniquebe YOU

produce content around trending topics

how to:

Optimize Facebook Posts for Sharing

Ideal image ratio: 1.91:1Ideal image size: 1200 x 630 px*Proper image size optimization meansthe photo will appear larger in the newsfeedAlt Option: Post image and then addlink

driving traffic is all about the links, y’all

Utilize existing communities, partners & allies

THAT’S WHATFRIENDS AREFOR

reaching out to professional affiliations & communities

Professional OrganizationsEmail ListsGoogle GroupsLinkedIn GroupsMeetup GroupsFriends with Large Relevant Followings

hey, can you tweet this for me?

make it easy for people to share

clicktotweet.comwebsite “share” buttons

Optimize Facebook Posts for Sharing

image via hubspot.net

clicktotweet.com

Work it.

“AWESOME AIN’TEASY” - STEVEGLEASON

listing sitesarticle and pitch submissionspress release distributionguest postingspeaking gigsads

listings& profiles

pitch conferences and events

press release distribution

guest posting

speaking gigs

online adsgoogle adsfacebook adstwitter adsads on niche blogsads in niche e-blasts

facebook ads

v. google ads

twitter advertising

weak:

good:

so you’ve got an audience... now what?

your ultimate goal:

other people are talkingabout your brand, referringit to others and promotingyour product FOR you.

content that engages:1. Topical / Current Issues2. Something Funny3. Questions (that don’t require too much thought)4. Incentives (like free things)5. Babies6. Puppies

or something completely random:

incentives:

contestspromotionsreferral credits

the golden rule of content:If you don’t have somethingengaging to post, don’t postanything at all...

it matters what your audience wants, not what you want them to want

analytics are sexy

facebook conversation score

http://cscore.recommend.ly/

https://marketing.grader.com/

find the resource guide from this talk @conversations.be/NOEW2014

web: conversations.beemail: [email protected]