CORPORATE PHILANTHROPY INSTITUTE USING SOCIAL MEDIA TO INSPIRE AND ENGAGE
Using Social Media to Engage & Inspire
May 11, 2015
Overview of social media's unique hallmarks & examples of philanthropic foundations that are using it well.
Presented at Philanthropy Northwest'a Corporate Philanthropy Institute.
Presented at Philanthropy Northwest'a Corporate Philanthropy Institute.
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CORPORATE PHILANTHROPY INSTITUTE
USING SOCIAL MEDIA TO INSPIRE AND ENGAGE
WHERE ARE YOU?
How effective is your company at telling the story of your charitable work via social media?
WHERE ARE YOU?
How skilled do you feel at using social media in your job?
STARTING POINT
LISTENING
One way interaction
LISTENING
Yes, I can hear you now.
LISTENING
BROADCAST
Personal, timely stories
BROADCAST
Give stories the focus they deserve
BROADCAST
ERODING BARRIERS
Create sense of community in your company
ERODING BARRIERS
Do more than make grants to create change
ERODING BARRIERS
WHAT’S THE FUTURE?
VISUAL
BE WHERE PEOPLE ARE
Blogging on social networks instead of a blog
BE WHERE PEOPLE ARE
SOCIAL CURATION & CROWD SOURCING
MEET YOUR PANEL
Fidelma McGinnVice PresidentThe Seattle Foundation
Jane BroomDirector WA State Community AffairsMicrosoft
MICROSOFT
MICROSOFT
MICROSOFT
MICROSOFT
THE SEATTLE FOUNDATION
THE SEATTLE FOUNDATION
THE SEATTLE FOUNDATION
THE SEATTLE FOUNDATION
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