Using Social Media To Create Social Good Podcamp Seattle 062108 (Copyright 2008 Outsource Marketing) Ss

1 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Patrick Byers

PodCamp SeattleJune 21, 2008

Using Social Media to Create Social Good

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Good afternoon.

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Agenda

Social media is good for those in need

Social good is good for business

Examples

Q + A

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Social media is good for those in need.

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Social media is good for those in need

Efficiently collect $

Greater transparency

Less bureaucracy

Band together

Those in need can communicate one-to-many

The changing roll of media

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“People are the media in social media.”

Joe MarcheseSocialVibe

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Social good is good for business.

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Marketing isbroken.

Too littletrust.

Too muchinformation.

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How to break the cycle?

Responsible Marketing

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Marketing isbroken.

Too littletrust.

Too muchinformation.

Casting responsibility

Strategic responsibility

Execution responsibility

ROI responsibility

Message responsibility

Environmental responsibility

Social responsibility

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We live on planet earth

We want to do the right thing

We trust people like us

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That’s why social responsibility is so important now.

And social networking is a potent tool to gain trust.

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Guy Kawasaki@guykawasaki

Chris Brogan@chrisbrogan

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Freerice.com – 9 months

About 500,000

37,397,673,050 grains of rice

Fed 700,000 people, including 27,000 Myanmar refugees

Eradicating famine video

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Causes

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Causes – One year stats

12 million users

80,ooo causes

About 20,000 funded

$2.5 M given

Daily users

Facebook 60k

MySpace 25k

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Total number donations 35,348 13,363

“Charity badges” created 1,810 672

Avg. donation amount $24.50 $25.07

Highest # donations in one day

5,408 2,837

Highest # donation in one week

19,545 8,891

Nonprofits/projects that received donations

481 125

http://www.parade.com/givingchallenge

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change everything

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more

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Image: Katherine Frey, Washington Post

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Thanks to Twitter friends that contributed to this presentation

guykawasaki

warrenss

freerangemom

free2becassie

jeannebreault

rrmediaservices

mriggen

ethnicomm

chrisbrogan

hollyhagen

drthomasho

sschablow

krisguy

jimhirshfield

jeffbundy

emilyinchile

infinitypro

jecarpenter

whatleydude

mohamed

keithdon

nmhull

gards

tabs

Friend them! Links available here:del.icio.us/patrickbyers/twittergood

chinkerfly

graydancer

thattallguy

ozma

stacymonk

mwalsh

itsjustbrent

drewmclellan

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More information, much more

Links to everything in this presentation, and more is here: http://del.icio.us/patrickbyers/socialgood

Links to people on Twitter that contributed to or were mentioned in this presentation: http://del.icio.us/patrickbyers/twittergood

Friend me on del.icio.us when you are there!

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Connect with Patrick Byers

Outsource Marketingwww.outsourcemarketing.com

The Responsible Marketing Blogwww.responsiblemarketing.com

Connect with me on Twitter, LinkedIn, Facebook, Plaxowww.responsiblemarketing.com/connect

Join Responsible Marketing Groups on LinkedIn, Facebook, Flickr, YouTube, etc.www.responsiblemarketing.com/groups

[email protected]